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You might not know what Humphry Slocombe is. But its 311,982 Twitter followers do, and you should, too. This unique ice cream shop in San Francisco, California, is notable for both its social media presence and its interesting flavors.
Case Study: How Did Humphry Slocombe Get 300,000 Twitter Followers? / Flowtown (@flowtown)
March 2012 is a big month for viral ideas that change the way people think about more than just LOLcats.
Seth's Blog
Analisis de las marcas mexicanas y como es su participación dentro de las redes sociales. Se muestra la cantidad de seguidores en Twitter y Facebook de cada empresa en mercados verticales. More...
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El abrir una página de Facebook no es solamente dar de alta la cuenta en la plataforma y empezar a subir contenido. Debes planear esta etapa de tu participación en las redes sociales, ya que esto que estás iniciando es una poderosa plataforma de vínculo con tu mercado objetivo, que debe traducirse en lealtad de clientes, mejor posicionamiento de tu marca, posiblemente mayores ventas o éxito en tu causa!!, por lo anterior debes tener en cuenta el siguiente grupo de elementos clave para arrancar con Facebook. ¿Quién y qué eres? ¿Eres un artista?
Los elementos indispensables en tu página de Facebook (Me Gusta)
¿Cómo deben conversar las empresas en las Redes Sociales?
Uno de los elementos clave para que una empresa tenga estabilidad y pueda ir hacia un camino exitoso en los medios sociales va a ser la forma en la que interactúe con su comunidad, como lleve a cabo la conversación con ellos, como genere relaciones y reacciones. Entrar a las redes sociales te lleva minutos, es solo cuestión de abrir una cuenta en Twitter, Facebook u otras redes y listo ya apareció la empresa en el mundo social media (“Social media” en inglés) son medios de comunicación social donde la información y en general el contenido es creado por los propios usuarios mediante el uso de las nuevas tecnologías, que permiten un fácil uso y acceso mediante poderosas tecnologías de edición, publicación e intercambio. , pero llegar a emocionar a las personas, esa, es otra historia.
La experiencia vivencial ≠ a la experiencia participativa, regarding Web Analytics - engelfonseca.com
El día de ayer tuve el gusto de participar en el primer "Taller de Facilitadores del Aprendizaje" impartido por Laura Vivanco a traves de la IAB México y debo de confesar que lo disfrute mucho ya que entre maestros pudimos darnos feed back para mejorar con el fin de ser mejores maestros, todos personajes reconocidos de la Industria del Marketing Digital ( Ivan Marchan , Hebert Hernandez , Efrain Mendicuti , Gustavo Ross , Nicolas Maslo entre otros ) La enseñanza que más me impacto fue entender la diferencia entre crear, impartir, recibir una experiencia "participativa" VS una experiencia " vivencial " principalmente porque esta última deja huella en las personas de por vida y considero que tenemos la responsabilidad de buscar crear experiencias vivenciales en cada aspecto de nuestras vidas que tenga un impacto constructivo. Honestamente me costo trabajo entender esto pero con el siguiente ejemplo que deLaura Vivanco lo entendi perfecto:For the past 6 months I have been involved as Co-Founder for a Twitter App called Buffer . Being the non-technical part I am focused on writing blog posts and reaching out for coverage. Another vital point was to grow an engaged Twitter account to increase our distribution. The first piece of advice is to promote others? Following the words of “ If you want to get noticed, notice others ” has proven to be the most important factor to grow our network on Twitter. Naturally, as you start taking notice in others tweets, they will start retweeting you too.
5 Tips To Make Your Startup's Twitter Account Stand Out
4 Ways to Increase Your Traffic With StumbleUpon
StumbleUpon is one of the best traffic generators among the top seven social media sites, referring more than other social bookmarking and voting sites such as Digg and Reddit according to Statcounter . Why? Because when a user likes, or stumbles, a particular page, it is put into the StumbleUpon lineup. As other StumbleUpon users are randomly searching for new content on a specific
Advertising with Google AdWords is one of the most powerful ways to test customer intent . “How?”, you ask.
Be a Mind-Reader with KISSinsights. An awesome Google Adwords PPC tactic.
In a recent study conducted by Google, over 600 B2B marketing professionals were surveyed and were asked about their marketing strategy for 2011. This survey assessed how these marketers planned to spend their marketing budget, the challenges they faced, how they analyzed ROI and the overall effectiveness of marketing programs. What follows are some key findings from that survey.
The 2011 B2B Marketing Guide
Online Testing Essentials: An infographic on what online marketing activities to test.
A well-built sales funnel is never complete until every part of it has been tested and optimized. For maximum success, marketers should dig deep and experiment with every customer interaction point. What follows is a brief guide that outlines what things are good to regularly test and optimize—including PPC, media buys, landing pages, and email campaigns. You don’t have to test everything all at once.Facebook: The Power of "Like" Marketing
A great feature of Facebook is that the messages you send have the potential to spread not just to fans but to friends of fans—known as the “multiplier effect.” Not only does this “multiplier effect” have the ability to spread marketing impressions, it also acts as a validation from a friend. Let’s take a look at a few Facebook fan pages and see how the multiplier effect might impact your marketing strategy.10 Twitter Tools Used by Social Media Experts
With so many Twitter tools out there, it’s hard to know which ones to trust with your Twitter account management. So why not take a look at what the social media and industry experts are using! Here are ten Twitter applications and tools used by some of the top Twitterers.The Ultimate Guide to Online Branding and Building Authority Part 1 - Blogging
What is the difference between online branding and building authority? Some would consider it the same thing, but in reality it can be two completely different processes. Online branding is a way to get more exposure for your brand on all levels of online marketing, especially search and social. Building authority takes online branding to the next level by making each online presence for a brand authoritative.Attracting a potential customer is hard enough. Grabbing their interest and retaining them is even more difficult. It’s important to design your site so that user frustration is kept to a minimum, thereby maximizing customer retention. Below are some examples of what not to do when designing your website.
What Makes Someone Leave A Website? The Infographic
http://blog.kissmetrics.com/