Use Social Media Effectively - Business Center - PC World. During this recession it's more important than ever to get whatever you can for free. At Fluidesign, the design and branding agency that I run, we have recently started offering a service called Online Reputation Management. We become your company's eyes and ears online, monitoring all social media channels for chatter - good or bad - about your brand. We then proactively address issues and give you a bird's eye view of customer sentiment. We also create an online presence for you to use when blasting product announcements and press releases. Web 2.0 Suicide Machine: How to Quit Facebook, Twitter. Twitter Guide Book – How To, Tips and Instructions by Mashable.