The 31 Benefits of Gratitude You Didn’t Know About: How Gratitude Can Change Your Life. Do you want more from your life? More happiness? Better health? Deeper relationships? Increased productivity? What if I told you that just one thing can help you in all of those areas? An Attitude of Gratitude What the heck? No. I was wrong: Seriously? 1. A five-minute a day gratitude journal can increase your long-term well-being by more than 10 percent.a1,a2,a3 That’s the same impact as doubling your income! How can a free five minute activity compare? Sure, having more money can be pretty awesome, but because of hedonic adaptation we quickly get used to it and stop having as much fun and happiness as we did at first.
Gratitude makes us feel more gratitude. This is why a five-minute a week gratitude journal can make us so much happier. While in a grateful mood, we will feel gratitude more frequently, when we do feel gratitude it will be more intense and held for longer, and we will feel gratitude for more things at the same time. In five words – gratitude triggers positive feedback loops. 2. 10 Ways to Convert More Customers Using Psychology (Infographic) The times change, the tools change -- but human nature is perpetual. As Daniel Pink once said, “There’s a gap between what science knows and what business does.” The study of psychology and its application for marketing to consumers has been brought about by the attempt to bridge this gap. For the lay marketer, the problem is finding practical sources of inspiration. Stodgy academic writing -- often criticized by Harvard psychologist Steven Pinker -- and sensational headlines have made it hard to decipher which research results are worth testing.
Related: The Psychology of Color in Marketing and Branding As one extra step in helping marketers and salesman improve their ethical persuasive efforts, I compiled a list of 10 must-know psychology studies in my 10 Ways to Convert More Customers (Using Psychology) resource. Designed by my talented team at Help Scout, below you can get the key takeaways in infographic form. Related: A Scientific Take on Viral Marketing Click to Enlarge+ Barry Schwartz: The paradox of choice. The Secret to Happiness May Lie in Our Relationships. In 2014, researchers at the University of Warwick in England announced they had found a strong association between a gene mutation identified with happiness and well-being. It’s called 5-HTTLPR and it affects the way our body metabolizes the neurotransmitter serotonin, which helps regulate our moods, sex drives, and appetites.
The study asks why some nations, notably Denmark, consistently top “happiness indexes,” and wonders whether there may be a connection between a nation and the genetic makeup of its people. Sure enough, controlling for work status, religion, age, gender, and income, the researchers discovered those with Danish DNA had a distinct genetic advantage in well-being. In other words, the more Danish DNA one has, the more likely he or she will report being happy.
This tantalizing piece of research is not the only example of the power of feel-good genes. “Close relationships and social connections keep you happy and healthy. Even the Vatican has expressed concern. You'll Market Better and Be More Persuasive Knowing These 10 Brain Facts. If you throw a frog into boiling water, it’ll jump straight out. However, if it’s placed in cold water and the temperature gradually increased, it’ll be found dead without any attempt to escape. We’ve all experienced that subtle death. Neuromarketing takes advantage of that vast blind-spot beyond our conscious awareness; leveraging psychological phenomenons in subtle ways to lead us into certain decisions. Related: The Incredible Way Your Brain 'Sees' a Logo (Infographic) Here are 10 subtle neuromarketing strategies to start leveraging: 1. Give me one reason. The classic “Xerox copy” study by Harvard psychologist Ellen Langer demonstrates the power of simply giving an explanation.
In the first scenario, she asked “Excuse me, I have five pages. The third scenario was the most surprising: “Excuse me, I have five pages. Our brains love answers; such is our love for crosswords and brainteasers. Compliance comes with satisfying that neurological and intellectual hunger for solutions. 2. 3. 4.