Copernician View of Transmedia Production by Owen Brierley on Prezi. Interactive Design and User Experience Blog from Zemoga. (www.flickr.com/photos/ camkage/3813697594/) Is it time to move your business to Hollywood? Yesterday, we attended the CLICK conference in New York City. The event had several interesting discussions but none more so than a panel on whether agencies were turning into product manufacturers. As the discussion progressed it became clear that many agency people are thinking of themselves as creators of consumer products (even if all these products are in digital form) from apps to blogs to traditional web sites. Almost all the panelists reiterated a common refrain of the season – traditional interruption based marketing is dead (or at least in severe decline) and anything an agency creates on behalf of a brand must give the consume real value.
Transmedia Producers – Conducting Symphonies of Narratives. We hosted the second in a series of exclusive Transmedia workshops last week in Washington D.C. with Starlight Runner’s Jeff Gomez.
This time I had the opportunity to sit in on the workshop and wanted to share some key take-aways with DMW readers. For those of you not familiar with Jeff Gomez, he has worked on blockbuster franchises such as Avatar, Transformers and Pirates of the Caribbean. His visionary take on the role of the Transmedia Producer (TP) in the media production eco-system, has now been accepted as the industry standard: The Producer’s Guild of America added TP as an official credit last year. The addition of a new credit is indeed a rare occurrence in the guild’s history and it was shepherded by Jeff Gomez along with other Hollywood executives such as Mark Gordon, Gael Anne Hurd, Alison Savage, and Chris Pfaff. Specialist versus Generalist At Least Three Storylines Take the Audience Seriously Creating a Transmedia Bible Get a Good Lawyer Joakim “Jay” Baage.
A Glossary - Transmedia Resources. Terms you might stumble across - warning, many of these words are currently being debated and may change depending on whom you talk to : ) I am still adding terms here - but I've begun using the Wiki and it contains more entries and more specific information about the assorted words.
So please visit - last updated August 16, 2011 "Playing with Power in Movies, Television, and Video Games: From Muppet Babies to Teenage Mutant Ninja Turtles" by Marsha Kinder, 1991 (published in paperback in 1993) - she uses the term transmedia intertextuality defining and discussing the concept using children's movies and more - very early work and very good! Www.uncp.edu/home/acurtis/NewMedia/NewMediaBuzzwords.html - lists a number of basic "buzzwords" The Evolution of Transmedia Storytelling. What’s transmedia storytelling?
In transmedia storytelling, content becomes invasive and fully permeates the audience's lifestyle. A transmedia project develops storytelling across multiple forms of media in order to have different "entry points" in the story; entry-points with a unique and independent lifespan but with a definite role in the big narrative scheme. Each distinct element makes distinctive contributions to a fan's understanding of the story world; "entry-points" through which consumers can become immersed in a story world. The three video’s below are from a recent discussion between Frank Rose, author of "The Art of Immersion" (and a contributing Editor at Wired) and Jeff Gomez, President and CEO of Starlight Runner Entertainment at Ad Age's "Creativity and Technology" (CaT) Conference in NYC June 9th, 2011. REPORT on unlocking the potential of cultural and creative industries - A7-0143/2011.
On unlocking the potential of cultural and creative industries The European Parliament, – having regard to Article 167 of the Treaty on the Functioning of the European Union,
Installation Art : Who Cares? Dutch Film Premiere. 20 May 2011 NIMk, Amsterdam 5 - 7 pm The maintenance and conservation of installation art presents a big challenge.
EBOOK: GETTING STARTED IN TRANSMEDIA STORYTELLING - ECHTZEITGEIST. What New Audiences Really Want. Storytelling & Sustainability. The Power of User Generated Content. At SXSW I watched Christopher Poole (founder of the infamous 4chan) introduce his new project Canvas.
This isn’t as edgy as his previous meme factory. Canvas provides basic tools for users to post and alter pictures. Think of it like a message board where users have conversations through constantly evolving images. A long thread starting with a picture of Dos Equis’s “The Most Interesting Man in the World” can end randomly with him as Rebecca Black and the caption: “It’s not always Friday. But when it is…Saturday comes next.” The success of Canvas hinges on growing a community of people excited to create remixes.
Now more than ever, everyone from artists to storytellers should learn how to hone the power of UGC to build their internet presence. Here are some different ways to get people to create user generated content: What is your experience with user generated content? Spiral pictures - Spiral photo gallery. Iron Sky - Producing with the Audience 12 Trends from Cannes 2011. Culture Pub : Le site de toutes les publicités du monde. JR's TED Prize wish: Use art to turn the world inside out. Transmedia Resources.