Hacker News. 6 Digital Marketing Trends to Watch in 2012 - Global Business Hub. By Philip Guarino, Elementi Consulting The fast-evolving world of digital marketing has undergone profound changes over the past year. 2012 will offer us some even more interesting developments.
Search Engine Optimization (SEO): Content will trump craftiness Google’s recent (and arguably overdue) change to its search algorithm, or how it ranks sites, was the game-changer of 2011. Google’s older algorithm gave less weight to how frequently a company was being discussed on social platforms like Twitter and more to relevance. The Anatomy of a Perfect Landing Page. Placement and Content 7.
Keep It Above the Fold The space a visitor sees without having to scroll is where the most important parts of the webpage should be. Place the call-to-action button above the fold and in a location where the viewer's eye will scan to.