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How can I get more clients? Marketing small accountancy firms - 3 critical steps. 3 simple ideas to ensure your prospects don’t choose you based on price. Why it’s critical to tell the world about your values. How to stop wasting time with strategic alliances. Marketing small accountancy firms - 3 critical steps. Should I be using Social Media in my business? Clear marketing gives sales success. Basildon Man proves it! Austerity 'may last until 2020' - 4 things to do so your firm survives. Define Strategic alliance and tips on making strategic marketing alliances actually work. Make your business card more useful. 5 ways to get new clients through referrals. Credibility - what is credibility and how can I get more credibility? Credibility is discussed by many professionals. “What is credibility” explored what it might mean. This article is about enhancing and profiting from your credibility. Credibility to a professional is most relevant where it helps increase profits.

Consider: Deliver on your promises: Belief is dramatically enhanced (if not created when) you deliver on your promises. What do you think Credibility is? Written by Jon Baker The 5-50 Coach. Clear marketing gives sales success. Basildon Man proves it! Why it’s critical to tell the world about your values. Marketing small accountancy firms - 3 critical steps. Austerity 'may last until 2020' - 4 things to do so your firm survives. How to stop wasting time with strategic alliances. A tip to improve your marketing and profits. 3 simple ideas to ensure your prospects don’t choose you based on price. 5 ways to get new clients through referrals. Turning marketing upside down this Christmas. Credibility - what is credibility and how can I get more credibility? Make your business card more useful. Define Strategic alliance and tips on making strategic marketing alliances actually work. 3 simple ideas to ensure your prospects don’t choose you based on price.

Should I be using Social Media in my business? Should I be using Social Media in my business? Make your business card more useful. Define Strategic alliance and tips on making strategic marketing alliances actually work. Clear marketing gives sales success. Basildon Man proves it! 5 ways to get new clients through referrals. Turning marketing upside down this Christmas. 11 surefire tips to grow your business. A tip to improve your marketing and profits. Marketing small accountancy firms - 3 critical steps. 3 simple ideas to ensure your prospects don’t choose you based on price. Austerity 'may last until 2020' - 4 things to do so your firm survives. How to stop wasting time with strategic alliances. Why it’s critical to tell the world about your values. Credibility - what is credibility and how can I get more credibility?

A tip to improve your marketing and profits. 11 surefire tips to grow your business. Austerity 'may last until 2020' - 4 things to do so your firm survives. Should I be using Social Media in my business? 3 simple ideas to ensure your prospects don’t choose you based on price. How to stop wasting time with strategic alliances. Credibility - what is credibility and how can I get more credibility? Why it’s critical to tell the world about your values.

5 ways to get new clients through referrals. Clear marketing gives sales success. Basildon Man proves it! 5 Simple Ways to Make Your Social Media Efforts Just a Pinch More Effective. As I said in my post about the war going on between social media and blogging, distractions are everywhere… The social media niche is huge nowadays.

5 Simple Ways to Make Your Social Media Efforts Just a Pinch More Effective

Hundreds of bloggers (including me) are writing guides, providing tips and creating infographics to help you get the point of it all. Part of the information can be put to a good use while part of it is time wasted. Some headlines get you to click, others don’t. As useful as all of this might be and as much as it might help you get the hang of that thing called social media, it is really just part of the story. The One Thing Most Experts Don't Tell You About Social Media Marketing. Social media marketing is the hottest trend in the marketing world.

The One Thing Most Experts Don't Tell You About Social Media Marketing

Brands have discovered its power to crowd source sharing of their message whether it is via a viral YouTube video campaign or a Facebook competition. Some experts will tell you that you should only use Facebook, others will whisper in your ear that online YouTube video marketing is the key and some will inform you that Twitter should not be ignored. For some avid social media marketing pundits it is the “only thing” and they have even closed down their blog and moved it to Google+ or Facebook and even forgotten the importance of capturing an email database.

What Shouldn’t Be Forgotten. What to Do and What not to When Promoting Your Blog with Social. There are dozens of social networks and while some marketers believe that signing-up for each and everyone is well-worth the effort, others agree that following that practice is rather futile.

What to Do and What not to When Promoting Your Blog with Social

I am namely one of those folks, who aren’t keen on joining each and every new networking site that opens its doors. That is the reason why in the following article I am going to talk about just the three - Google Plus, Facebook and Twitter. As you certainly know (unless you’ve been living under a rock), those three social mediums are currently the ones marketers pay most of their attention to. And it’s no wonder – each works on a different principle but either way the potential is there and if you are serious, you can also get some serious traffic. Leaving that aside, below I will share some of the common practices people seem to follow on this social media trio, which ones are worth and which are plain myths:

Anatomy of a Perfect Landing Page · Formstack. Placement and Content 7.

Anatomy of a Perfect Landing Page · Formstack

Keep It Above the Fold The space a visitor sees without having to scroll is where the most important parts of the webpage should be. Place the call-to-action button above the fold and in a location where the viewer's eye will scan to. Never have the button or form in a place where it has to be searched for. 8. Optimize a landing page for conversion over time. 9. Implementing motivational speeches, videos of user testimonials, and product images into a home page can have a positive impact on viewers, as well as give shoppers an extra push to look further into a product. Bellroy uses great imagery and videos on many of their pages.

Clear marketing gives sales success. Basildon Man proves it! Credibility - what is credibility and how can I get more credibility? How to stop wasting time with strategic alliances. 3 simple ideas to ensure your prospects don’t choose you based on price. A tip to improve your marketing and profits. How can I get more clients? Turning marketing upside down this Christmas. How To Get Quality Content Marketing On The Cheap. 7 Tips to Improve Existing Content Effectiveness Creating enough content to feed the social media beast and having sufficient content marketing resources are among the top content challenges facing marketers despite the fact that their companies have amassed lots of evergreen content over years in the form of advertising, product information, presentations, whitepapers, photographs, press releases and other information.

How To Get Quality Content Marketing On The Cheap

Therefore before you dive into creating new content, mine your existing content to improve its effectiveness. Here are seven tips to improve the effectiveness of the content you currently have. Evaluate and organize your existing content. Understand different pieces of content may work towards different goals and may require different metrics. Find and document the information you already have by going through your existing content. A tip to improve your marketing and profits. Credibility - what is credibility and how can I get more credibility?

Values

Goto expert. Blogging. Analytics. Email. Lead Generation. I don’t know where my leads are coming from each month. Inbound Marketing: 3 Tips To Make Your Awesome Content Go Further. There are three basic steps to inbound marketing: getting found, converting visitors to leads, and measuring performance so you can improve your approach.

Inbound Marketing: 3 Tips To Make Your Awesome Content Go Further

One of the most important parts of inbound marketing is generating valuable content that attracts visitors to your website and landing pages. Once you’ve determined your target audience and a plan for connecting with them, it’s time to create useful content optimized for search and for social sharing. If you’re reading this blog, chances are it’s your job to create or share useful content to help your organization get found. You also probably have a bunch of other responsibilities. Creating content takes time. 1. Your assets such as graphic design images or stock photos should be brand-consistent and sized properly for the channels where they’ll appear. For example, you may have an automatic RSS-fed email newsletter on email service provider MailChimp that pulls your blog posts. 2. 3.

5 Psychological Studies on Pricing That You Absolutely MUST Read. As marketers and business owners, you will most likely come to deal with the process of pricing your products or services.

5 Psychological Studies on Pricing That You Absolutely MUST Read

The thing is, many folks struggle with this process because although they understand their customer’s needs, they aren’t experienced with what to charge people for their work. Below I’ve analyzed a few recent research studies that dive into pricing of products and services in the hope that you might better understand how to price your own goods. 1. Comparative Pricing: Not Always Optimal One of the first techniques that many marketers attempt in forming a new pricing strategy is to directly compare their price with that of a competitor. “Hey, my software is 30% less than this popular option, why not buy mine?” How to stop wasting time with strategic alliances. Why Eye Contact Still Matters In The Age of Email. I teach a college level journalism class.

Why Eye Contact Still Matters In The Age of Email

Last semester one of my students, unhappy about the grade I gave her on a paper, sent me a scathing email saying she deserved better than a "B" and chastised me for my "scattered and inconsistent edits. " I suggested we meet so I could better explain my rationale for her grade. Her next email said she didn't want to waste her time with an appointment talking "about something I can't change. " I responded that other professors would not tolerate this sort of attitude and she should use it as a learning exercise in how to communicate with others, particularly in a professional setting. I doubt she would have had the nerve to articulate such hostility in a face-to-face meeting. I'm fairly certain this student exemplifies a generation of young people who inevitably will find themselves shortchanged by spending so much time communicating in writing, in front of computer screens, which has become the norm.

Client satisfaction

Social. Why doe a Hawaiian fisherman cast 12 lines? I read an interested article the other day about an Hawaiian fisherman who goes fishing every morning in order to catch enough fish to feed his family that day.

Why doe a Hawaiian fisherman cast 12 lines?

He gets up early and casts his lines. But he doesn’t just cast one line, oh no, every day he’ll cast 12 lines. He was talking with a tourist who said to him “You must really like fishing to be here every morning.”