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PR Secrets for Startups
Editor’s Note: At a time when anyone can broadcast their opinions about your startup to the world, public relations requires a new level of engagement on the part of companies and entrepreneurs. But what are the new rules of PR? Guest author Brian Solis , who earlier this month wrote a post for us on the evolution of the press release , explains how public relations has changed and offers up 12 secrets of PR for startups. Warning : This a lengthy post. Its intent is to help companies navigate through the rough seas of traditional PR as it struggles, forcibly, to evolve and adapt to the new rules set forth by the Web (regardless of version number) .You may recall back in December, we first reported the news about Apple gearing up for the launch of a large form iPod touch . While there had been no shortage of rumors over the years about some sort of Apple tablet, our sources indicated the device would be akin to Apple’s current mobile devices, the iPhone and iPod touch, which are both seeing booming sales . A new report from AppleInsider seems to confirm this news, and gives some new details.
