Selling to Big Companies - Accessing C-Level Decision Makers. Getting in to see senior executives can be tough, but by following these guidelines you'll be welcomed with open arms: 1. Target 5-10 companies that fit your ideal customer profile. On a macro level this means things like industry, size, geography. Other considerations may include current system in place, corporate culture, industry trends and industry position. 2. Spend a minimum of 2-3 hours conducting research on each company. This includes a thorough website review, reading of annual report, goals/objectives, key initiatives, any news from past 12 months, markets, primary offerings, info on the executives, competitors and financial trends. 3. 4. 5. 6.
Results. But you'll never get there unless you target appropriate accounts, invest time researching them, and develop a strong value proposition. In truth, it's not hard to get in to see senior executives if you do your homework! HOW TO: Use Google Analytics. Whether you built a personal site from the ground up or oversee digital strategy for a huge corporation, many of us are managing a web presence these days. There are millions of websites out there, and tracking how people are getting to your site and what's performing well is a must for being competitive in the online market. Google Analytics makes it easy for anyone managing a site to track and analyze this data. It's a powerful, free tool that can answer a variety of questions for a wide range of users. Wondering which keywords resonate with visitors? Here's how you can start answering the website questions that have been keeping you awake at night.
Adding the Code Once you set up your Google Analytics account, you'll need to implement the code on your website. Set up a profile for the site you'd like to track and the step-by-step process will generate a unique script that you can add. What You Can Measure The information you choose to track depends on what curiosities you want to quell. Critique a Web Page in 30 Seconds or Less. Critique a Web Page in 30 Seconds or Less by Bryan May 11, 2010 in Interaction Design, Business and Startups, Notable comments When you're ready to launch your website, you'll want to give visitors the best user experience possible.
Learning to evaluate a website effectively is part art and part science, but it's a skill that can be learned. To develop an eye for what works on a website and what doesn't, there are few simple techniques that help you critique your website in 30 seconds or less. Note where your eyes go first - Type in your URL, then close your eyes before the page loads. What's the first thing you see when you open your eyes? Does it explain the page instantly, or do you have to look around a few more seconds before grasping its meaning? Squint your eyes - By closing your eyes almost completely as you look at the screen, its content will become blurry. The "Five Things" trick - Jump to your homepage, scan it for five seconds, then list five things you remember.
Www.jeffbullas.com/2010/09/14/how-to-be-influential-in-a-digital-world-10-leaders-reveal-their-secrets/ I don’t know if you can remember your days at school where how many friends you had was something to be valued in the school playground. If you only had one or two friends you were viewed as something of a loser. Being the leader of a group or “gang” you were seen as influential and could wield power and make your followers take action through coercion or through your influence. The school yard became our our first introduction to the world of influence. Being chosen to collect the milk money, be a cheerleader or a class president, were all indicators of power and influence and being in the position to make a difference to contribute and make things happen was something that we started to value. The art and science of being influential is also valuable for both corporate and personal brands as it allows you to affect peoples actions and words that can spread your brands message and drive revenue and attention.
So how do you influence people online in a digital world? Image by BotheredByBees. Answers To 15 More Google Interview Questions That Will Make You Feel Stupid. Every wife in the village instantly knows when a man other than her husband has cheated, but does not know when her own husband has. The village has a law that does not allow for adultery. Any wife who can prove that her husband is unfaithful must kill him that very day. The women of the village would never disobey this law.
One day, the queen of the village visits and announces that at least one husband has been unfaithful. Answer, from reader Olivier Coudert: Once all the wives know there are at least 1 cheating husband, we can understand the process recursively. So with 100 cheating husbands, all life is good until 99 days later, when the 100 wives wives kill their unfaithful husband all on the same day. Job: Product Manager Photo: symmetry_mind.
Increase Website Traffic | Buy Targeted Web Traffic. See What Our Happy Customers Are Saying! Take a look at some of the latest testimonials we've received for our QuickHits service, Get 1,000 Visitors to Your Website Today! Without a steady stream of visitors to your website, it's almost impossible to make sales! QuickHits is a unique website traffic service that takes the guesswork out of driving visitors to your website. Simply choose the amount of visitors you want, and we deliver - Guaranteed! Our website traffic comes from a large network of publisher websites who simply load your webpage in a seperate window along with their website. This ensures your website traffic is targeted to the category you've selected which can help to boost your conversion rates!
Includes Category Based Targeting New! Boost Your Website Sales! QuickHits website traffic has the potential to rapidly increase your website sales. To learn more, please visit the QuickHits FAQ . Google AdWords-AdSense Block Diagram. Noise and Supposition 2 Separate Bots Do not confuse Googlebot (search) with the Mediapartners bot (AdSense). Googlebot is responsible for your SERP position. Mediapartners bot is responsible for ads served to you. Secret Sauce - Only Google knows what is going on in the 4 boxes labeled "algo". Each Google algorithm is highly proprietary, and is constantly being tuned for profitability - for Google, the advertisers, and the publishers.
What you thought you knew yesterday, can be substantially altered today. Google has multiple chefs, each of which favors different ingredients, based upon trends discovered from continuing operations feedback. Don't be surprised by new spices and flavors. AdWords Advertiser Cost Free market - competition determined - higher bids for popular terms Advertiser sets the budget - minimum $ amount per month. However, SOME AdWords advertisers have opted to leave the "content switch" on, because they have gotten excellent results - high traffic and high conversions. 80 Ultimate Collection of High Quality Free PSD Files - Noupe Design Blog.
Jan 17 2011 No one can deny the importance of Adobe Photoshop and the role that this amazing software plays for the designing industry. For a graphic designer, PSD files can come very handy because they can easily edit, modify and customize these files according to their own taste and desire. For this post, we’ve gathered an exclusive collection of a great number of high quality Photoshop PSD files which were created by the well-experienced and talented designers all around the world.
You can easily download these files and use them for your inspiration, non-commercial use as well as for commercial use — make sure that you read the terms and conditions before using them! Icons Related PSDs Safari Icon Retro clock PSD Designers Icons Pencils in a pencil holder, PSD icon HTC Sense Clock Weather Icons Glossy orange light bulb (PSD) Sliding Jewel Box -Bluray .PSD PSD Helmet Icon Touch screen icon Emergency Phone PSD Wooden speaker icon (PSD) Sands of time, PSD hourglass icon Small store icon (PSD) Modern.
45 Top and Most Popular Articles of 2010 in Design Community. 2010 was a great year for everyone, even for web design bloggers. In this article, you will see a compilation of the great and most popular freebie articles, those that are inspirational and those that give tips and tutorials published by several design blogs. In this way, we can recap on what are the topics and ideas many people got interested in. I know you are all excited, so here are the best and useful design articles of the year 2010! Inspirational Articles 1. 40 Stunningly Creative Resume Designs on DeviantArt Give your resumes a creative effect with these 40 great resume design roundups created by some Deviantart users. 2. 60 Extremely Creative Movie Posters Movie posters are a great way in advertising films. 3. 55 Trendy Web Design Interfaces From Deviantart Be inspired with this article roundup of trendy web interfaces design by some Deviantart users. 4. 50 Superb 3D Flash Websites You Must See Flash websites really capture viewers’ attention. 7. 8. 20.
Freebies 25. 27. 32. 33. 38. 25 statistics to steer your customer strategy in 2011. Andy Hanselman lists 25 statistics on customer expectations and attitudes to keep in mind for 2011. We’re in changing times, and these statistics and trends about customers, their expectations and their reactions to good and bad service highlight and reinforce this.
What do they mean for you? More importantly, what do you need to do in 2011 (and beyond?). 1. 24% of UK customers have stopped doing business with a company within the last six months due to a bad customer experience. Key reasons: 23% Unfair fees or charges22% Poor product or service quality19% Rude or disinterested employees12% Couldn’t get hold of anyone to deal with my problem7% Discounts for new customers but not for existing customers4% Inadequate return or refund policy5% Out of territory call centres1% Inadequate environmental policy7% Other Source: Satmetrix 2. Source: Retail Eyes Report 3. Exceed Expectations – 2%Meet Expectations – 62%Miss Expectations – 32%(4% weren’t sure!) 4. Source: Barclaycard Source: Barclaycard 8.
10 options to reach potential customers beyond search engines. In a recent post, I asked readers of SmartInsights to give their views on Internet advertising. Although some who completed the survey were in favour of online advertising and use it regularly, the majority have either not used it or or tried it once and not used it again since it’s less effective than other techniques. This follow-up post is to show that there are an increasing number of options to use Internet advertising.
These have the option that you can reach your audience outside of the search engines. This has the clear advantages that: A finite number of searches occur for each keyphrase each monthThe cost per click in many categories often makes Adwords expensivePeople won’t search if their unaware of a product type or categoryYour ads outside the search engine can help increase searches for your brand term or increase conversion due to familiarity and trustYou can integrate display ads with those who have visited your site through retargeting or remarketing 1. 2. 3. 4. 5. 6.
2010’un En iyi Sosyal Medya Uygulamaları. 2010 dünyada sosyal medya açısından dopdolu bir yıl oldu. Neredeyse bütün büyük sosyal medya platformlarının geçen seneye ait grafiklerinde oklar hep yukarıyı gösterdi. Daha fazla katılım, daha fazla kazanç, yepyeni alanlar, yepyeni ve çok çeşitli uygulamalar… Peki en iyi, en dikkat çekici, en başarılı uygulamalar hangileriydi?
Sektörün önde gelen sosyal medya uzmanlarından geçen senenin en iyi uygulamasını seçmeleri istendi. İşte cevapları: {*style:<b> </b>*} Argyle Social çeşitli şirketler için geliştirdiği başarılı Facebook ve Twitter kampanyalarıyla 2010 yılında adından sıkça sözettirdi. {*style:<b> Hootsuite 2010’da büyük bir gelişim gösterdi ve artık 1 milyonu aşkın kullanıcıya sahip. Facebook’un Foursquare’e rakip olarak çıkardığı uygulaması. Chris Brogan’a göre 2010 yılının en iyi sosyal medya uygulamaları e-bültenler ve forumlar. Stone sosyal medya görüntüleme uygulaması Market Me Suite’i yılın en iyi sosyal medya uygulaması olarak gösteriyor. {*style:<b> {*style:<b> {*style:<b> Smart Insights Digital Marketing > The Marketing Strategy Blog. Www.jeffbullas.com/2010/05/01/5-key-factors-to-rank-high-on-google/
A Google search has become the most important way to find information whether that be for work, play and even finding shopping bargains online. This was highlighted in a rather quirky and fun way recently when I caught up with some friends and in the course of the conversations that were happening across and around the table, I asked a question that no one was able to answer, so one of the group said “Hang on, let me ask Lord Internet” so she subsequently pulled out her iPhone and “Googled” the answer. I remember years ago before search engines came to light before the mid 1990′s that if you wanted to find information and do research it was off to the local or university library to find what you were looking for. Scanning the key card indexes and then walking up and down the bookshelves was integral to study and consumed so much time and energy. So what are 5 Key factors that modern search engines use to serve up what you want and often provide it on the first page. 5 Key Ranking Factors.
10 European Startups To Watch in 2011. When you hear Silicon Valley discuss the European startup scene it’s often negatively. Some say that the investors aren’t brave enough, some say the entrepreneurs aren’t bold enough. Whether there’s any truth in these accusations or not, the fact is that there are startups across Europe that are brimming with original ideas and creativity.
Following on from our 10 Exciting European Startups from 2010, here are 10 startups to look out for in 2011. Pearltrees Visitors to the LeWeb conference last month couldn’t have failed to spot Pearltrees. Pearltrees makes organising groups of links to content incredibly easy. Recent additions to the service include real-time group collaboration and a touch-screen based interface which will be ported to the iPad soon. Planely The idea behind Planely is a certainly niche one, but the Danish startup could well be onto something that frequent air travellers will love. Geomium LikeOurselves Storific Datasift SuperMarmite Viewdle Screach Shutl.