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Digital marketing strategy advice - Smart Insights Digital Marketing

Digital marketing strategy advice - Smart Insights Digital Marketing
Danyl Bosomworth, March 24, 2014 Statistics on mobile usage and adoption to inform your mobile marketing strategy “Mobile to overtake fixed Internet access by 2014“ was the huge headline from the widely shared infographic at the end of this post summarising the bold prediction from 2008 ….. Mobile marketing analytics Read more Dave Chaffey, June 7, 2012 Landing page examples and best practice advice Most discussion of web design in companies who don’t know the power of landing pages still tends to focus on the home page. But, for companies who are running a lot of online …..

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1. Your Current Market Position - Responding to Customer Needs This unit begins with reflection as it is necessary to know your current market position – from your customers, colleagues, employers and competitors’ perspective. To do this you will need to ask yourself and others to give honest opinions about the ways in which services are provided and how these compare to other companies. You will then be able to visualise your current market position and your strengths and your weaknesses.

Lean Communications Be ready to fail - quickly. That's part of the new mindset advertisers are borrowing from Silicon Valley in order to be more agile in a consumer-driven culture. Abandoning "launch and leave it" attitudes - where only fully functional and uber-researched campaigns will do - means better adapting to consumers' feedback. Establish core values at the start of a project, and adopt a fluid process and flat agency structure to create communications that are more flexible, integrated, and efficient, while remaining authentic. Written by Torrence Boone, Cecelia Wogan-Silva, Blair Dore

Social Media Buzz This is all about social media from news to rumors to new platforms and everything social media. Inside Google + Facebook = 70 percent of all mobile ad revenues worldwide A Google search has become the most important way to find information whether that be for work, play and even finding shopping bargains online. This was highlighted in a rather quirky and fun way recently when I caught up with some friends and in the course of the conversations that were happening across and around the table, I asked a question that no one was able to answer, so one of the group said “Hang on, let me ask Lord Internet” so she subsequently pulled out her iPhone and “Googled” the answer. I remember years ago before search engines came to light before the mid 1990′s that if you wanted to find information and do research it was off to the local or university library to find what you were looking for. Scanning the key card indexes and then walking up and down the bookshelves was integral to study and consumed so much time and energy. So what are 5 Key factors that modern search engines use to serve up what you want and often provide it on the first page. 5 Key Ranking Factors

15 Tools Every Social Media Manager Should Use This post was originally published on Feb 4, 2014 Smart businesses know that social media is a power to be reckoned with: social media channels create a direct line of communication between your company and consumers and give anyone with an Internet connection instant access to the latest buzz around your products or services. Not to mention, they can help you to generate revenue, while building your brand presence. Let that marinate for a second. Software Hamilton How to use storytelling to build your startup’s brand Unsurprisingly, entrepreneurs tend to be busy people. In the hustle and bustle of a startup environment, finding the time to focus on brand building can be a challenge. But the simple truth is that startup branding matters. A startup’s brand is the space it is able to rent in their customers’ or prospects’ minds. It’s their reputation.

adventures in social innovation Speaking about digital trends for 10 minutes is hard enough. Speaking about digital trends for 10 minutes to a group of around 50 independent consultants is harder. Speaking about digital trends for 10 minutes to a group of around 50, slightly soggy from the London rain, eager to get back to networking, independent consultants was the fine audience I spoke to tonight. I was invited by the PRCA Independent Consultants Group to speak on 10 digital trends in 10 minutes, so here I am replicating that talk in digital form, which should take you – hopefully less soggy, less eager to get back to networking – digital person about 10 minutes to read / consume. Here are my slides and notes. Enjoy.

Mobile Internet trends 2014 by Mary Meeker 21 Internet trends from the annual KPCB trends report For anybody that doesn’t know, Mary Meeker is rightly famed for her intelligent selection and presentation of the key trends of digital business, so today we’re sharing a summary of her latest report with what we’ve jumped out to us from a marketing perspective – it’s hot off the press this week. The full deck is 164 slides, I found I needed two coffees… Our summary 10 European Startups To Watch in 2011 When you hear Silicon Valley discuss the European startup scene it’s often negatively. Some say that the investors aren’t brave enough, some say the entrepreneurs aren’t bold enough. Whether there’s any truth in these accusations or not, the fact is that there are startups across Europe that are brimming with original ideas and creativity.

10 Outrageous Social Media Predictions for 2014 Every year, around December, I write my predictions for the next year. I love it. I sit in a room with some colleagues and brainstorm on what we think will happen next year and then I go to my crystal ball and look into the future, and just to make sure I’m not too off, I take my DeLorean and go back to the future. Okay, so I don’t really have a DeLorean (although I always wanted one) and the only thing you can see by looking into my crystal ball is, well, crystals. But reading back some of my predictions, I realized that a lot of them have been more like projections than predictions.

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