background preloader

Gamification

Facebook Twitter

Fun is the Future: Mastering Gamification. Gamification Infographics. Gamification Of Work : analysis and review of the latest gamified applications in an enterprise context. 7 Winning Examples of Game Mechanics in Action. Gabe Zichermann is the author of Gamification by Design and chair of the upcoming Gamification Summit NYC, where top leaders in the field - such as those profiled here - get together to share insight, key metrics and best practices. Mashable readers are invited to register with special savings at GSummit.com using code MASH10. Gamification is the use of game thinking and game mechanics to engage audiences and solve problems.

In other words, it means taking the best lessons from games like FarmVille, World of Warcraft and Angry Birds, and using them in business. Whether targeted at customers or employees, across industries as diverse as technology, health care, education, consumer products, entertainment and travel, gamification’s impact can already be felt. While some have criticized the concept of gamification as shallow or demeaning, the initial findings from gamification specialists are nothing short of astonishing. 1. 2. But Kim wasn’t satisfied. 3. 4. 5. 6. 7. Daha İyisini Bulana Dek “Gamification: Oyunlaştırma” | Dijital Zamanlarda Pazarlama. Gamification Konferansı by Pixelplus Interactive. DICE 2010: "Design Outside the Box" Presentation Videos.

TEDxKids@Brussels - Gabe Zichermann - Gamification. Gamification. Categorization[edit] Gamification in a narrow sense is used in a non-game context, is built into the service system, and is aiming at an infinite experience. It does not aim at creating a game but offering a gameful experience. In a broader sense gamification also includes game context such as in serious games and finite and infinite games.[20] Another categorization compares gamification with other gameful approaches by looking at characteristics such as spontaneity, rules, or goals:[20] Techniques[edit] Gamification techniques strive to leverage people's natural desires for socializing, learning, mastery, competition, achievement, status, self-expression, altruism, or closure. Another approach to gamification is to make existing tasks feel more like games.[27] Some techniques used in this approach include adding meaningful choice, onboarding with a tutorial, increasing challenge,[28] and adding narrative.[27] Applications[edit] Gamification has been widely applied in marketing.