Quels usages internes pour Google+ ? Quelques cas concrets de ROI pour un réseau social d’entreprise. Business and Web 2.0 An interactive feature - McKinsey Quarterly - Business Technology - Strategy. For the past seven years, thousands of executives from around the world—across a range of industries and functional areas—have responded to a McKinsey survey on how organizations are using social (or Web 2.0) technologies.
In 2009 we created an interactive tool that links the data from these survey results and charts it to the emerging trends in Web 2.0 adoption. This interactive focuses on several of the survey’s core questions—from what technologies and tools companies view as most important to what kind of investments, if any, organizations plan to make in Web 2.0 in the future. Our most recent survey examines the business use of 13 social technologies and tools: blogs, collaborative document editing, mash-ups (a Web application that combines multiple sources of data into a single tool), microblogging, online videoconferencing, podcasts, prediction markets, rating, RSS (Really Simple Syndication), social networking, tagging, video sharing, and wikis. Interactive. Référentiel USEO: Accueil.