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Practical Reasons Why Businesses Need Social Media. Jacob Morgan with Chess Media Group wrote a short but sweet post in mid-March.

Practical Reasons Why Businesses Need Social Media

His approach to convincing potential clients on adopting social media goes like this: “If I told you that many of your customers and prospects interacted and communicated in the social space would you invest in having a presence there?” “What if I told you that you would never know you made a single direct dollar off of any of those customers and prospects in the social space, but you knew that they were still there, would you still invest?”

Now step in the executive’s shoes for a moment and imagine how you would react. GovTwit - the Government Twitter Directory. Wikitude: Geo-tag the World Using Your Facebook or Twitter Accou. The mobile augmented reality space has really been heating up lately (check out our recent feature on the top 6 AR apps).

Wikitude: Geo-tag the World Using Your Facebook or Twitter Accou

Today one of the front-runners, Austrian software company Mobilizy, launched a new version of their mobile augmented reality browser Wikitude for Google's Android platform. For those unfamiliar with the concept, augmented reality refers to the sci-fi-like display of real time digital data superimposed on top of the world around you, typically via your mobile phone's camera. You point the camera at an object or location and get a resulting display of information related to those things or places.

The most interesting update to Mobilizy's mobile augmented reality offering is the relaunch and full integration of the Wikitude.me platform with the browser. HOW TO: Measure Social Media ROI. Olivier Blanchard Basics Of Social Media Roi Defining Clear Goals As a standard formula, ROI is pretty basic, ROI = (X - Y) / Y, where X is your final value and Y is your starting value.

HOW TO: Measure Social Media ROI

Nya arenor gör myndighet social. "Alla anställda har tillgång till sociala medier" - In. Bloggar: Intranätet + sociala medier = lanserat. Mätbarhet inom sociala medier. Who’s Driving Twitter’s Popularity? Not Teens. 10 Reasons Why Social Is Your Future SEO Strategy. The social web and search results support each other and are inexorably linked.

10 Reasons Why Social Is Your Future SEO Strategy

It goes beyond a mere passive connection, the two create an active, virtuous cycle growing more powerful daily. I mocked up a quick version of what I view the cycle as: The link between search and social media only becomes tighter as the engines and the social web innovate and integrate together in ways which make both more valuable. From the standpoint of staying relevant and at the edge, the engines and the social web need each other.

They are working together for the benefit of users, but site owners can benefit too by creating a strategy embracing the connection. The web itself has always been social, and search and social have already reached the convergence point. Here are 10 reasons supporting the above graphic, that social is your future SEO strategy: 1. Make no doubt about it, the search engines are only getting smarter at interpreting links and user data. Six New Media Challenges. SOURCE: whitehouse.gov WhiteHouse.gov informs users before they exit to an external website where the same terms of use and privacy protections may not apply. By Peter Swire | June 1, 2009 Read the full report (pdf) Download the executive summary (pdf) Twitter Guide Book – How To, Tips and Instructions by Mashable.

SharePoint To Run Enterprise 2.0? - ReadWriteWeb. Nine companies are saying "yes," having recently launched Enterprise 2.0 offerings that integrate with SharePoint technology.

SharePoint To Run Enterprise 2.0? - ReadWriteWeb

If there's one thing that any I.T. pro knows it's the value of "maximizing their investment" in whatever servers they run, technology they use, or services they've signed up for. With strict budgets in place, no I.T. purchases are bought on a whim. Instead, each decision is researched, tested, thoughtfully considered, and, if worthy, purchased, then rolled out to become a part of the I.T. infrastructure. SharePoint is no exception. Why SharePoint? One of the Microsoft Server products that businesses worldwide run is SharePoint. ONLINE MEDIA GOD: 400+ Tools for Photographers, Videobloggers, P.

Online media is exploding...and with it, a new class of creative people producing their own music, podcasts, professional-level photography and video shows.

ONLINE MEDIA GOD: 400+ Tools for Photographers, Videobloggers, P

We've compiled the largest list so far of useful tools for self-made photographers, videobloggers, podcasters and musicians. These entries are compiled from previous Mashable articles - see the links at the bottom of this article for further reading. For photography gods, we've brought together more than 90 photo resources and tools. There are thousands of sites serving photographers these days, but we hope this acts as a good overview. Social Software Building Blocks / nForm / Customer Insight, Stra. There are lots of definitions of social software out there, ranging from the clinical (“software that enables people to connect through computer-mediated communication”) to the pragmatic (“stuff that gets spammed”).

Social Software Building Blocks / nForm / Customer Insight, Stra

While doing research for a recent workshop, I came across a useful list of seven social software elements. These seven building blocks–identity, presence, relationships, conversations, groups, reputation and sharing–provide a good functional definition for social software. They’re also a solid foundation for thinking about how social software works.