Practical Reasons Why Businesses Need Social Media. Jacob Morgan with Chess Media Group wrote a short but sweet post in mid-March. His approach to convincing potential clients on adopting social media goes like this: “If I told you that many of your customers and prospects interacted and communicated in the social space would you invest in having a presence there?” “What if I told you that you would never know you made a single direct dollar off of any of those customers and prospects in the social space, but you knew that they were still there, would you still invest?”
Now step in the executive’s shoes for a moment and imagine how you would react. Would you say, “Yeah, even still, I refuse to go where my customers are.” Of course you wouldn’t and that is why this approach is effective. There is a sense of urgency within both small and medium sized businesses, but when we look at large companies, they are publishing hugely effective social media campaigns.
Executives like numbers - Improved Search Rankings – (62%) - New Partnerships – (59%) GovTwit - the Government Twitter Directory. Wikitude: Geo-tag the World Using Your Facebook or Twitter Accou. The mobile augmented reality space has really been heating up lately (check out our recent feature on the top 6 AR apps). Today one of the front-runners, Austrian software company Mobilizy, launched a new version of their mobile augmented reality browser Wikitude for Google's Android platform.
For those unfamiliar with the concept, augmented reality refers to the sci-fi-like display of real time digital data superimposed on top of the world around you, typically via your mobile phone's camera. You point the camera at an object or location and get a resulting display of information related to those things or places. The most interesting update to Mobilizy's mobile augmented reality offering is the relaunch and full integration of the Wikitude.me platform with the browser.
That focus on user-generated content separates Wikitude from one of its major rivals, Layar, who is betting on outside developers creating geotagged "layers" of data for its browser. HOW TO: Measure Social Media ROI. Olivier Blanchard Basics Of Social Media Roi Defining Clear Goals As a standard formula, ROI is pretty basic, ROI = (X - Y) / Y, where X is your final value and Y is your starting value.
In other words, if you invest $5 and get back $20, your ROI is (20 - 5) / 5 = 3 times your initial investment. In the financial sense, ROI is measured purely in the context of dollars and cents, however, the principles can really apply to any type of investment — monetary or not. Having concrete goals and concrete baselines is crucial to calculating your return on investment. Once you have your goals defined, you need to gauge the baseline for your levels before starting or changing your social media strategy. Metrics Tools Although ROI ≠ metrics, traditional web metrics like traffic counts, number of comments, Twitter followers, Facebook fans, etc. are an important component when calculating your ROI. The trick is to not rely solely on the numbers, but on what the numbers end up leading to. Nya arenor gör myndighet social. Flera myndigheter börjar försiktigt använda sig av olika sociala medier. Men osäkerheten är fortfarande stor.
Riksantikvarieämbetet bestämde sig tidigt för att kasta sig ut. Jordbruksverket och Myndigheten för samhällsskydd och beredskap twittrar, Migrationsverket startar en grupp på Facebook och Skatteverket försöker formulera en policy med riktlinjer för aktiviteten på nätet. Ansvarig minister Mats Odell ropar glatt ut till landets myndigheter att de ska »Våga experimentera! « Men vad ska staten egentligen göra där ute på nätet? Och varför? En av dem som var tidigt ute är Riksantikvarieämbetet. . – Men vi ligger i framkant! Hett ämne Och det är många som vill vara med där, som nätets nybyggare. I Visby visar Lars Lundqvist runt i ämbetets nya lokaler – en modern byggnad i glas, betong och lärkträ.
. – Sätt dig ner ska jag visa. »Vi valde öppenheten« Redan 2002 bestämde sig myndigheten för att börja arbeta med öppen källkod. . – Egentligen var det då vi valde väg. . – Det finns så mycket oro. "Alla anställda har tillgång till sociala medier" - In. – Det som är viktigt för vår kommunikation är att vi ska finnas där kunden finns, med relevant och snabb information. Det präglar vår kommunikation både internt och externt, säger Damra Muminovic från Europeiska. Därför satsar Europeiska på sociala medier. – Vi startade med Twitter, blogg, Youtube och Facebook, säger kollegan Johanna Snickars. Johanna Snickars från Europeiska. Europeiska har också erfarenhet från sociala medier genom communityt Resedagboken som har varit igång i tio år.
Det såldes till Schibsted förra veckan. Europeiska har funnits på Twitter sen i april och har riktat in sig speciellt på resesäkerhet – Vi har också fått ganska bra feedback, främst för att vi svarar ganska snabbt. Twitter-feeden visas på den externa webben, bloggen och i intranätet. Bloggen startades i juni som en följd av kundefterfrågan på information runt svininfluensan. Youtube-kanalen startade försäkringsbolaget våren 2009. Europeiska använder också sociala medier inom företaget. Bloggar: Intranätet + sociala medier = lanserat. Intranätet som jag har jobbat med sedan januari lanserades förra veckan.
Och det blev ruskigt bra! Nyligen läste jag Jakob Nielsens "Intranet Design Annual 2009, The Year's 10 Best Intranets" där han lyfter fram de gemensamma nämnarna hos vinnarna: CEO blogg Tar hand om nyanställda Det intranät som vi lanserade i förra veckan har precis alla de attributen, utom CEO-bloggen. Det bygger på och vi använde Incentive som stöd för samarbetsplattformen wiki. Strukturen på intranätet bygger på deras produkter och inte på avdelningsuppdelning. Företaget, som är i försäkringsbranschen, ligger långt fram med sitt utnyttjande av sociala medier såsom och Twitter. Kalasfint intranät. Mätbarhet inom sociala medier. Who’s Driving Twitter’s Popularity? Not Teens. 10 Reasons Why Social Is Your Future SEO Strategy.
The social web and search results support each other and are inexorably linked. It goes beyond a mere passive connection, the two create an active, virtuous cycle growing more powerful daily. I mocked up a quick version of what I view the cycle as: The link between search and social media only becomes tighter as the engines and the social web innovate and integrate together in ways which make both more valuable. From the standpoint of staying relevant and at the edge, the engines and the social web need each other.
They are working together for the benefit of users, but site owners can benefit too by creating a strategy embracing the connection. The web itself has always been social, and search and social have already reached the convergence point. Here are 10 reasons supporting the above graphic, that social is your future SEO strategy: 1. Make no doubt about it, the search engines are only getting smarter at interpreting links and user data. 2. 3. 4. 5. 6. 7. 8. 9. 10. Quick conclusion: Six New Media Challenges. SOURCE: whitehouse.gov WhiteHouse.gov informs users before they exit to an external website where the same terms of use and privacy protections may not apply.
By Peter Swire | June 1, 2009 Read the full report (pdf) Download the executive summary (pdf) More on White House 2.0: It’s Not the Campaign Any More: How the White House Is Using Web 2.0 Technology So Far How to Buy Free Software: Procuring Web 2.0 Technology for the Federal Government Video: White House 2.0 podcast: You Have a Friend Request from The White House Event: Web 2.0 and the Federal Government with Tim O’Reilly The Obama campaign set a new model for how to spread information through new media and social networking technologies such as YouTube, Facebook, Twitter, and others.
The Obama administration has already begun to take up some of the same technologies it used during the campaign and on change.gov. Current regulations prohibit government websites from commercially endorsing any product or service, and also ban advertising. Twitter Guide Book – How To, Tips and Instructions by Mashable. SharePoint To Run Enterprise 2.0? - ReadWriteWeb. Nine companies are saying "yes," having recently launched Enterprise 2.0 offerings that integrate with SharePoint technology. If there's one thing that any I.T. pro knows it's the value of "maximizing their investment" in whatever servers they run, technology they use, or services they've signed up for.
With strict budgets in place, no I.T. purchases are bought on a whim. Instead, each decision is researched, tested, thoughtfully considered, and, if worthy, purchased, then rolled out to become a part of the I.T. infrastructure. SharePoint is no exception. Why SharePoint? One of the Microsoft Server products that businesses worldwide run is SharePoint. For many companies, SharePoint is the portal for all their business data - and not just docs, spreadsheets, presentations, and PDFs, but also browser-based forms that interact with built-in workflow technologies which add business logic to sophisticated online applications.
Awareness Inc. NewsGator Technologies Atlassian WorkLight Inc. ONLINE MEDIA GOD: 400+ Tools for Photographers, Videobloggers, P. Online media is exploding...and with it, a new class of creative people producing their own music, podcasts, professional-level photography and video shows. We've compiled the largest list so far of useful tools for self-made photographers, videobloggers, podcasters and musicians. These entries are compiled from previous Mashable articles - see the links at the bottom of this article for further reading. For photography gods, we've brought together more than 90 photo resources and tools. There are thousands of sites serving photographers these days, but we hope this acts as a good overview.
Zorpia - Zorpia is like Myspace with some more photo features, you can upload you photos and share them on your profile.Clickfriends -Document your life with your own digital photo essay, then share it with friends and family through ClickFriends.com. Photobucket - one of the most popular image hosting services around, favorite amongst MySpace users.
Social Software Building Blocks / nForm / Customer Insight, Stra. There are lots of definitions of social software out there, ranging from the clinical (“software that enables people to connect through computer-mediated communication”) to the pragmatic (“stuff that gets spammed”). While doing research for a recent workshop, I came across a useful list of seven social software elements. These seven building blocks–identity, presence, relationships, conversations, groups, reputation and sharing–provide a good functional definition for social software. They’re also a solid foundation for thinking about how social software works. The original list was assembled by Matt Webb (who was expanding on a list created by Stewart Butterfield).
Here’s a brief definition of each element: Not every social software system has all of these, but most of them have three or more. For the workshop, I borrowed an idea from Peter Morville’s user experience honeycomb and created a social software honeycomb. More reading.