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100 Inbound Marketing Content Ideas Engaging your community of prospects on Twitter is an essential way to show a human face behind your brand and let your customers know you care about them. Answer their questions and provide them with content they find useful, and you’ll build the trust you need for a loyal following. Here are 34 ideas and tips for you to use for your own Twitter community to keep them engaged and coming back for more.
A 2010 Edison research study showed that 42% of respondents hear about products and services through Twitter. In response to this dynamic businesses are increasingly using Twitter to engage with customers, reach the media directly, and further establish themselves as thought leaders in their industry. You can even use Twitter for lead management or marketing automation . Listen to our free webinar with Laura Fitton, HubSpot's Inbound Marketing Evangelist, as she reveals the basics of Twitter and how you can use the channel for marketing and PR. Laura shares some established Twitter marketing processes, best practices, and examples of successful case studies.