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This is an excerpt from our new ebook, 100 Inbound Marketing Content Ideas . For more tips like these for your blog and Facebook page, download the ebook here . Engaging your community of prospects on Twitter is an essential way to show a human face behind your brand and let your customers know you care about them. Answer their questions and provide them with content they find useful, and you’ll build the trust you need for a loyal following.
34 Super Twitter Tips for Community Managers | oneforty
HootSuite
With a suite of tools designed to enhance audience engagement -- like drafts, bulk scheduling, search streams and message assignments -- you can streamline your social outreach and optimize your brand visibility across social channels.
TweetDeck
Moi qui m'étais bien habituée à Seesmic (mais si c'est tout de même limité en termes de fonctionnalités), je dois dire que je suis plutôt séduite par HootSuite :) by Jul 21
Twitterfall
For popular trends, Twitter is queried from the Twitterfall server, and results are streamed directly to you. This means that Twitterfall is nicer for commonly used terms than other clients.
A 2010 Edison research study showed that 42% of respondents hear about products and services through Twitter. In response to this dynamic, businesses are increasingly using Twitter to engage with customers, reach the media directly, and further establish themselves as thought leaders in their industry. You can even use Twitter for lead management or marketing automation . Listen to our free webinar with Laura Fitton, HubSpot's Inbound Marketing Evangelist, as she reveals the basics of Twitter and how you can use the channel for marketing and PR. Laura shares some established Twitter marketing processes, best practices, and examples of successful case studies.