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Which VC invested the most frequently in Silicon Valley Social Networks? Surprise! They’re from NY! This is part of my continue industry analysis of the changing digital space (see all posts tagged VC ), but probing which investors are most active –and are bellwethers for finding future growth companies.
I f you ask marketing executives what keeps them up at night in the age of social media, one of the most common responses is fear of a PR debacle lighting a brush fire on the web. Every marketer knows there are a hundred things that could go wrong on any given day–from product failures to employee indiscretions–and the fear of being caught flat-footed while the news lights up the social universe is a very real fear. In fact, one of the biggest market drivers for my company SocialRep is the need for businesses to have an ear to the ground and a way to effectively manage engagement. Surprisingly few companies, however, have protocols in place to manage social media disasters as they unfold–even those that have sophisticated crisis management protocols in place for non-social media issues.The good news is, it’s not that hard to create a plan. In fact, the most important things you need to know were modeled for you in kindergarten.
When most people think about the advantages of using social media for business , they immediately think of the marketing benefits. However, many businesses are starting to use social media as a tool for listening and providing customer service. When a crisis or emergency erupts, the power of social media can be an amazing tool for businesses . A crisis can include anything from a simple website outage to negative publicity.