Social Media
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Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
I originally posted this on Techcrunch , and cross-posted here on the Web Strategy blog. If you’re like me, you may have noticed that Twitter may be arbitrarily, randomly, and haphazardly, unfollowing people you fully intended to follow. Similarly, if you’ve ever noticed your friends and contacts unfollowed you, it may have caused a sense of confusion, dread, or self-insecurity. Before one spirals into a series of apologies or deep-depression, it’s likely not your fault, (whew!).
Social Media Breakfast
This SMBNH is the first of TWO on Green Tech in 2011! The next Green Tech SMBNH will be in Nashua, NH this summer. We hope to see you at our next SMBNH on April 22, 2011! Online signup closes on April 21, 2011. You can read what Social Media Breakfast NH is all about, [...] Are you ready for the biggest grassroots social media fundraising event on the planet?2. The “convincing” part of marketing can take all manner of forms, from soft requests and artful commercials to hard requests and even expertly constructed situations (economic, social, physical ) where you have, or perceive yourself to have, little alternative but to engage in exchange. (e.g. I need a smoke; I need a memory card compatible with this device.) 3. Each party in an exchange of value, at least in most cultures, is motivated to seek an advantage.
ChrisKenton.com
I f you ask marketing executives what keeps them up at night in the age of social media, one of the most common responses is fear of a PR debacle lighting a brush fire on the web. Every marketer knows there are a hundred things that could go wrong on any given day–from product failures to employee indiscretions–and the fear of being caught flat-footed while the news lights up the social universe is a very real fear. In fact, one of the biggest market drivers for my company SocialRep is the need for businesses to have an ear to the ground and a way to effectively manage engagement. Surprisingly few companies, however, have protocols in place to manage social media disasters as they unfold–even those that have sophisticated crisis management protocols in place for non-social media issues.The good news is, it’s not that hard to create a plan. In fact, the most important things you need to know were modeled for you in kindergarten.
Crisis Management for Social Media, An Essential Guide (Part 1) | ChrisKenton.com
When most people think about the advantages of using social media for business , they immediately think of the marketing benefits. However, many businesses are starting to use social media as a tool for listening and providing customer service. When a crisis or emergency erupts, the power of social media can be an amazing tool for businesses . A crisis can include anything from a simple website outage to negative publicity.
How to Use Social Media for Crisis Management | Social Media Examiner
Social Media Case Studies SUPERLIST- 23 Extensive Lists of Organizations Using Social Media (UPDATED)
A great way to get ideas for how your organization can use social media is to check out what others are doing. Here’s a comprehensive list of sites below (and one book) that will get you started. Described by WOMMA (the Word of Mouth Marketing Association) as: “a “how-to” resource intended to help you gain a better understanding of the different types of word of mouth marketing that exist, as well as how to put them to work for you.” This is a very usable tool that includes searchable database of word-of-mouth/social media case studies. You can also browse by categories such as “Create a Blog,” “Work with Online Communities” and “Establish A User Community.” Mashable has a list of more than 35 examples of companies who are experimenting with Social Media along with links to examples of their social media effects in action.The Buzz Bin
Online contests have earned a permanent spot in the social media super bowl, especially in attracting the 90% of lurkers who don’t engage with you but know exactly what your brand is up to. By giving them a compelling incentive to engage with you through prizes, freebies, vacation pacakages and/or unique experiences, contests and sweepstakes do offer a reason for brand engagement. Whether its meaningful or not is a topic for a different blog post. My post today is inspired by a #PRSADIConf session I attended last week called “You May Already Have Won: How to run a winning online contest?” presented by Sandra Fathi , President, Affect Public Relations and Ben Pickering , CEO, Strutta, an interactive promotions company that helps businesses manage online contests.
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