background preloader

Social Media Case Studies SUPERLIST- 23 Extensive Lists of Organizations Using Social Media (UPDATED)

Social Media Case Studies SUPERLIST- 23 Extensive Lists of Organizations Using Social Media (UPDATED)
Are you using content marketing as part of your digital strategy to grow your business? If so, you're not alone. According to the Content Marketing Institute, the lion's share of marketers (some 92%) report using content marketing. In the fast moving world of digital strategy, things are always changing. What should you expect in 2014 to change in the world of content marketing? Hana Abaza of Uberflip has put together an infographic detailing five key content marekting trends for the coming year. 1. 2. 3. 4. 5.

Case Study Library Influencer Guidebook (2013) This complete rewrite of WOMMA's 2008 Influencer Handbook is the work of the highly esteemed Research & Measurement Council and includes contributions from Neil Beam (MotiveQuest), Ashley Libby (The Anca Group), Susan Emerick (IBM), William Chamberlain (IBM), Jane Collins (Formerly of BlogHer), Michael Fein (Fanscape), Amy Laine (IBM) and Dhara Naik (Social@Ogilvy). Share WOMMA's Influencer Guidebook within your organization to learn, New Definitions of Influencers 5 Categories of Influencers 3 Levels of Program Considerations “Before” and “After” Metrics Attributes of an Influencer Visit this link to download the Influencer Guidebook. Solving the ROI Riddle: Perspectives from Marketers on Measuring Word of Mouth The promise of word of mouth marketing (WOMM) and social media marketing initiatives have practically saturated the consciousness of every brand marketer: To download the first three chapters of the guidebook, visit here. More Resources

Social Media Measurement 12 Steps To Hiring A Social Media Manager I think we can all agree by now that social media is here to stay. As such, the importance of formulating a social media strategy, executing on it, educating and aligning the whole organization, is paramount. This is why your social media manager / director is going to be a crucial hire. Support from the C-suite: Many social media initiatives fizzle before they are ever born, because the there's not enough buy-in from senior management. So what do you think? Photo credit: moionet Link to original article

Optimization Solutions Retail Webtrends helps retailers improve cart conversion and AOV, reduce cart abandonment and customer service costs, and build customer relationships across digital solutions through optimization testing and content targeting. Learn about Optimization for Retail Travel Webtrends helps travel organizations increase customer loyalty, reduce customer service issues and abandonment, and improve conversion through optimization testing and content targeting toward more repeat business and revenue. Learn about Optimization for Travel Banking Webtrends helps banks increase new business and cross selling conversions, reduce abandonment, and build customer relationships across digital and mobile channels through optimization testing and content targeting. Learn about Optimization for Banking Nine Business Cases that Show the Value of Testing and Targeting Why test and target? An online marketing information service that enjoyed a 53% increase in subscriptions by adjusting a form, offer and price

1938 Media 35+ Examples of Corporate Social Media in Action We’ve discussed some tactics to get your company better engaged with social media. Lest you think there’s a limit to how you can connect with business and customer facing audiences, we’ve assembled this list of more than 35 companies who are experimenting with social media in a host of different ways. This list is by no means exhaustive, and it represents a wide variety of businesses, industries and social media tools. As you can see, engagement takes many forms. There are no rules to what form your engagement has to take. If you have other examples of corporate social media engagement, please share them in the comments. Blendtec is famous for its bevy of inexpensive “Will It Blend” videos posted on YouTube and shared by millions. Adobe maintains a list of interesting company related websites and conversations on the social bookmarking site Delicious. Best Western sponsors a blog,“On the Go with Amy,” where the author travels the country writing about her experiences.

Ultimate Guide to Delicious Social Bookmarking Are you using content marketing as part of your digital strategy to grow your business? If so, you're not alone. According to the Content Marketing Institute, the lion's share of marketers (some 92%) report using content marketing. In the fast moving world of digital strategy, things are always changing. What should you expect in 2014 to change in the world of content marketing? Hana Abaza of Uberflip has put together an infographic detailing five key content marekting trends for the coming year. 1. 2. 3. 4. 5.

Five reasons corporations are failing at social media “It's not rocket surgery.” That malapropism became a bit of a mantra at last week's Inbound Marketing Summit. Social media isn't complicated. When you boil it down it's about listening to your customers, being helpful by offering your knowledge and giving them interesting content to share and thereby advocate for you. So why is it so difficult for so many companies to successfully integrate social media? 1. Chris Brogan shared how Citrix Online created the Workshifting community to address the rise of telecommuting and remote work. 2. If you're going to listen to your customers, you'd better be ready to do something about what you hear. 3. Jason Falls chastised corporate Web sites for being little more than online brochures. 4. Dharmesh Shah reminded us all that a corporate blog has never been fatal to an organization. 5. In Shiv Singh's presentation, he discussed how the customer should be at the core of the brand. I could go on and on. It's not rocket surgery. Link to original post

How do you create infographics? What tools do you need At SXSW, Location Awareness Is The New Black The annual SXSW Festival is on, and this year I am surprised by the number of location-aware mobile services being launched in Austin, Texas, many of them for Apple’s iPhone. SocialBomb launched its Paparazzi game, which allows you to click and share photos of your friends and having them mapped to location. I love this little game. Too bad I have moved off the iPhone platform.Dennis Crowley, creator of Dodgeball is back for an encore with Foursquare, which turns nightlife into a game (at least for those who live in San Francisco, New York, Chicago, Los Angeles and Austin). The New York Times has a review of the service.Pelago launched Whrrl 2.0, which allows you to share your day and life based on location, using photos and text, to a private network of friends.Lastly, check out Gowalla, a location-based travel game by Alamofire. Most of these apps are leveraging the built-in GPS features of the iPhone and its user interface to create a new kind of user experience.

Related:  various stuffawesome 2Repertoiresocial-mediasocial 7Social Mediamarketing