12 Steps To Hiring A Social Media Manager I think we can all agree by now that social media is here to stay. As such, the importance of formulating a social media strategy, executing on it, educating and aligning the whole organization, is paramount. This is why your social media manager / director is going to be a crucial hire. Support from the C-suite: Many social media initiatives fizzle before they are ever born, because the there's not enough buy-in from senior management. So what do you think? Photo credit: moionet Link to original article
Optimization Solutions Retail Webtrends helps retailers improve cart conversion and AOV, reduce cart abandonment and customer service costs, and build customer relationships across digital solutions through optimization testing and content targeting. Learn about Optimization for Retail Travel Webtrends helps travel organizations increase customer loyalty, reduce customer service issues and abandonment, and improve conversion through optimization testing and content targeting toward more repeat business and revenue. Learn about Optimization for Travel Banking Webtrends helps banks increase new business and cross selling conversions, reduce abandonment, and build customer relationships across digital and mobile channels through optimization testing and content targeting. Learn about Optimization for Banking Nine Business Cases that Show the Value of Testing and Targeting Why test and target? An online marketing information service that enjoyed a 53% increase in subscriptions by adjusting a form, offer and price
Five reasons corporations are failing at social media “It's not rocket surgery.” That malapropism became a bit of a mantra at last week's Inbound Marketing Summit. Social media isn't complicated. When you boil it down it's about listening to your customers, being helpful by offering your knowledge and giving them interesting content to share and thereby advocate for you. So why is it so difficult for so many companies to successfully integrate social media? 1. Chris Brogan shared how Citrix Online created the Workshifting community to address the rise of telecommuting and remote work. 2. If you're going to listen to your customers, you'd better be ready to do something about what you hear. 3. Jason Falls chastised corporate Web sites for being little more than online brochures. 4. Dharmesh Shah reminded us all that a corporate blog has never been fatal to an organization. 5. In Shiv Singh's presentation, he discussed how the customer should be at the core of the brand. I could go on and on. It's not rocket surgery. Link to original post
How do you create infographics? What tools do you need 5 Must-Read Social Media Marketing Studies A lot is happening in the world of social media. Here’s a quick summary of recent major research findings: #1: By 2010, 26 Million (1 in 7) U.S. Adults Will Use Twitter Monthly A new study by eMarketer surpasses their previous estimates of Twitter usage. Earlier this year, eMarketer reported more conservative usage numbers, stating that there were indications of large numbers of users abandoning the site shortly after signing up and many others only using it sporadically. Twitter is not the only social networking site to report record usage numbers. #2: Americans Spend 17% of Online Time on Social Media Sites As popular social media platforms continue to grow their numbers of users, it is logical to conclude that Americans are spending more time on social networking sites. Among those paying the most attention to this recent trend are advertisers. #3: In 2010, Over 50% of Marketers Will Be Using Social Media The top 5 most popular media for the 2010 marketing spend were as follows:
3 acciones para convertir fans en clientes Por Guillermo Pérezbolde Twitter: @gpbolde Una de las principales preocupaciones que tienen las empresas actualmente es cómo utilizar las redes sociales para mejorar las ventas y no sólo quedarse en las conversaciones. Hoy voy a analizar 3 opciones que pueden ayudar en este sentido. Cómo convertir fans o followers en clientes Contenido único Actualmente las cuentas en redes aociales de empresas se dedican a saturar de contenido a sus seguidores y si bien es bueno informar, cuando varias empresas dan la misma noticia al mismo tiempo, el impacto ya no es el mismo. La solución a esto es generar contenido único que no dependa de noticias de terceros para su publicación y un ejemplo claro de esto son los Webinars gratuitos, en donde una empresa convoca en un día y hora específico al público para que asista a uno y dentro de este le brinda información de valor para que el usuario tome decisiones. El conocimiento que no se comparte pierde por completo su valor
Lindsay Robertson Social Media Posting Guide (Free Download) - Top Nonprofits I knew that a lot of organizations don’t know where to start in terms of a social media posting strategy. I also knew that we could use a constant reference ourselves. For this reason, I created this one-page social media posting guide to serve as a helpful free resource to anyone on the web. Feel free to download or share this online or off, we just ask that you follow the instructions for sharing at the bottom of the guide. The guidance here is for regular organizations that do not have full time social media staff or unlimited resources and thus aims for maximum impact with the limited time you have. Scroll down past the guide to view links to official translations and other useful information. Social Media Posting Guide by Craig Van Korlaar is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. Keep in mind… Other official translations in Russian & Swahili, coming soon! FAQ: What time zone do the recommended times apply to? Monthly: Planning Daily
16 social media guidelines used by real companies | Blog In a post I wrote called the A-Z of social media for brands I decided that P stands for Policy. I'm not one for too many rules and regulations, but it is a good idea to define some clear guidelines to help staff (especially novices) to do the right thing. So let’s take a look at some real world social media policies and guidelines as used by companies. Zappos does a great job of summing it up in seven words, but the detail is also important and there are some fine suggestions here... Don't pick fights, be the first to correct your own mistakes, and don't alter previous posts without indicating that you have done so. Try to add value. Speak in the first person. With conversations, participate online. With moderation, only police where we have to. Tone of voice. Always pause and think before posting. Perception is reality. It's a conversation. Be external. Post frequently. Be careful when sharing information about yourself or others. Be engaged and be informed.
Google Nexus 7 Fully Revealed: Tegra 3, 7-Inch IPS Display, $199 For 8GB, $249 For 16GB And like that, Google is officially in the tablet hardware business. Google is mere minutes away from kicking off its yearly I/O conference and perhaps the biggest news of the show, the announcement of the Nexus 7, was spoiled by the Google Play Store. Here is the Google/Asus Nexus 7 in all its glory. Both 8GB and 16GB models pack a 7-inch 1280×800 HD display (216 ppi) back-lit IPS display covered in “Scratch-resistant Corning glass”. Contrary to the leak early today, ICS’s menu bar is still intact with a row of icons positioned above it. Pricing is inline with the rumors. The video might not work.