HOW TO: Design & Program a Facebook Landing Page for Your Business. Jonathan Goldford is a partner at Wired Impact, a web design company that builds websites for nonprofits.
You can connect with Jonathan on Twitter and on the Wired Impact Facebook page. Right now Facebook Pages and custom landing pages are bigger than bottled water was on December 31, 1999. Jobs. Squareberry is always interested in meeting talented, motivated and creative people.
Our business ranges into areas of programming, design, marketing, brand strategy, technology infrastructure and more. Job Opportunities If you are a motivated individual with ideas and an appetite for success who is interested in employment, please email jobs@squareberry.com. We recommend including a resume, online work, attached samples, etc. What would Batman be without The Joker? Social Networking For Designers « The Designer's Survival Guide – Curated by Richard Baird. Posted: | Author: Richard Baird | Filed under: Design Survival | 0 Comments A guide to help designers utilise social networks for help, exposure and to gain new new work.
Advice provided by international industry professionals, edited and curated by Richard Baird. Be selective There is a fine line between getting yourself exposure and imposing yourself. If you’ve got something to shout about, tweet it, mail it, post it through the relevant channels but try to be selective in what you want showcase, know the difference between an average piece of work and something of note.
And if you get no reply, no mention, negative feedback or knocked back be even more selective the next time. TweetChat. Editor - storify.com. HOW TO: Get Your Own Google+ Vanity URL. The Wall Machine - Create Funny Fake Facebook Walls. 10 Creative Social Media Resumes To Learn From. HOW TO: Create Your Own Customized Short URL. While the rest of us were copy-and-pasting mumbo-jumbo from URL shorteners into our Twitter accounts, sites like The New York Times were smugly tweeting their links using shortened URLs like "nyti.ms.
" Frankly, this made us a little jealous. But now, Bitly makes it easy for the average Joe Blogger to create a custom short URL for free. You don't even need to own a site that gets about 17 million unique visitors per month. A custom shortened link is great for building a personal or business brand, as readers know exactly where it will lead when they see it shared on social networks. With these four easy steps, you can customize short links for your site and share branded URLs across the web using Bitly. HOW TO: Start Marketing on Facebook. The Social Media 101 Series is supported by Global Strategic Management Institute.
GSMI's Social Media Strategies Series are the leading educational events for organizations looking to advance their online capabilities. Learn more. It's no secret: U.S. consumers continue to spend increasing amounts of time on Facebook. Consequently, marketers — lured by Facebook's suite of highly targeted marketing products and the site's smooth ability to spread information across networks of friends — are investing increasing amounts of capital in the platform. How to Customize Your Facebook Page Using Static FBML. Important Note: Facebook no longer supports FBML.
Please refer to the articles on Facebook iFrame. HOW TO: Set Up a Foursquare Special. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
When Foursquare 3.0 launched in March, the app's entire merchant platform was revamped. The location-based service offered more options for specials — and made it quicker and easier to set them up. To date, more than 250,000 small and large businesses have signed up on Foursquare's free platform for businesses; many of these have offered specials.
The beauty of a Foursquare special — aside from rewarding your customers and getting them back in the door — is that when users often check out the "Specials Nearby" menu when they first open the app. 6 Best Practices for Media Companies on Facebook. Now a top-five referrer to the websites of many a publisher, as well as a valuable feedback tool, Facebook has become an essential part of the content and audience development strategies of most media organizations.
To capitalize on the potential of Facebook and other user-heavy social networks, publishers have hired community managers and digital strategists to optimize traffic and engagement on those platforms. Editors, reporters and producers are likewise tapping into Facebook, using reactions from fans to improve their storytelling methods. Laurie McCanna's complete list of Photoshop tutorials. 4 Rules of Engagement for Mobile Marketing. Carla Paschke is Director of Mobile Innovation at Engauge where she is responsible for providing best-in-class mobile strategies for clients, including Coca-Cola and Chick-fil-A.
Follow her on Twitter @carlapaschke. Smartphones, the most powerful data-collection tools ever created, don’t just tell brands what consumers want but where consumers are. Sometimes they even tell brands what consumers are doing at different times of the day. Location, activity and time are a powerful combination, however, many companies, in a rush to seize a toehold in the exploding mobile market, mistakenly focus on the technology instead of the people using it. Their messages lack relevancy and consumers filter them out the mobile equivalent of telemarketing. Consumers no longer passively participate in campaigns. Brands need real-time information monitoring from mobile apps and social media to get a broad perspective. Further, brands must build these new mobile capabilities atop a solid strategic foundation. 5 Easy Ways to Liven Up Your Facebook Stream. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
As more advertisers and brand marketers realize the value of social media, they are flocking to set up Pages on Facebook, the largest social network of them all. The stats are impressive. 50% of Facebook's more than 500 million active users are creating and consuming content on the social network on any given day, and the average U.S. user spends nearly six hours per month browsing around on the social network. With the shift to growing social media consumption, brands should be taking every step to improve their presences on social platforms, starting with the behemoth that is Facebook. HOW TO: Improve Engagement on Your Brand's Facebook Page [STATS] If you're looking to boost engagement on your brand's Facebook Page, a new report from Buddy Media has some key findings for you. The social media marketing company collected data from 200 of its clients' Pages* over a 14-day period and found that time is an important factor in determining the success of a Facebook post.
The study reveals that more often than not, a Facebook post is ill-timed — in fact, office hours could be the worst time to blast content. "While marketers may work Monday through Friday, Facebook is humming with activity 24-hours a day, seven days a week,” says Buddy Media CEO Michael Lazerow. How To Write a Video Script that Sells: 5 Tips For Video Screenwriting. Building a marketing video for your product or service can be fun, but writing a script is hard work. And while it may not be as exciting as picking the background music or creating the visuals, a well written script is the key factor to your video's success.
Here are 5 simple steps you can take when writing your next script. Social Media News and Web Tips – Mashable – The Social Media Guide.