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Jonathan Goldford is a partner at Wired Impact , a web design company that builds websites for nonprofits. You can connect with Jonathan on Twitter and on the Wired Impact Facebook page . Right now Facebook Pages and custom landing pages are bigger than bottled water was on December 31, 1999. Michael Jackson, Lady Gaga, Starbucks, and the TV show House each have more than fifteen million "Likes" and are growing rapidly. While there are an enormous number of articles that talk vaguely about how to create a custom landing page , very few discuss the nuances of actually designing and programming one.
Squareberry is always interested in meeting talented, motivated and creative people. Our business ranges into areas of programming, design, marketing, brand strategy, technology infrastructure and more. Job Opportunities If you are a motivated individual with ideas and an appetite for success who is interested in employment, please email firstname.lastname@example.org .
A continually updated guide for new designers looking to utilise social networks for help, exposure and new work, provided by seasoned and international industry experts . Contributors: 1.
Like flowers in early spring, new social media job openings are sprouting across industries as companies of all sizes look to create or expand their social squads. The undeniable success and innovation of high-profile social media campaigns — from such brands as Old Spice , Google Chrome and Starbucks — have inspired this ongoing push for companies to hire people with social media skills. If you're seeking a gig as a community manager, public relations representative, marketing person or any other social media position, check out these resumes for inspiration on how to stand out from the crowd.
While the rest of us were copy-and-pasting mumbo-jumbo from URL shorteners into our Twitter accounts, sites like The New York Times were smugly tweeting their links using shortened URLs like "nyt.ms." Frankly, this made us a little jealous. But now, Bit.ly makes it easy for the average Joe Blogger to create a custom short URL for free. You don't even need to own a site that gets about 17 million unique visitors per month. A custom shortened link is great for building a personal or business brand, as readers know exactly where it will lead when they see it shared on social networks.
The Social Media 101 Series is supported by Global Strategic Management Institute . GSMI's Social Media Strategies Series are the leading educational events for organizations looking to advance their online capabilities. Learn more. It's no secret: U.S. consumers continue to spend increasing amounts of time on Facebook . Consequently, marketers — lured by Facebook's suite of highly targeted marketing products and the site's smooth ability to spread information across networks of friends — are investing increasing amounts of capital in the platform.
Important Note : Facebook no longer supports FBML. Please refer to the articles on Facebook iFrame . Is your Facebook page dull and uninviting? Maybe you’ve seen those really attractive Facebook pages and wondered, “How’d they do that?” Given Facebook’s powerhouse status for marketers , isn’t it time you upgraded your Facebook page?
Now a top-five referrer to the websites of many a publisher , as well as a valuable feedback tool , Facebook has become an essential part of the content and audience development strategies of most media organizations. To capitalize on the potential of Facebook and other user-heavy social networks, publishers have hired community managers and digital strategists to optimize traffic and engagement on those platforms. Editors, reporters and producers are likewise tapping into Facebook, using reactions from fans to improve their storytelling methods. We spoke with several talented people fulfilling these roles at major media organizations, and we’ve gathered their thoughts below.
Carla Paschke is Director of Mobile Innovation at Engauge where she is responsible for providing best-in-class mobile strategies for clients, including Coca-Cola and Chick-fil-A. Follow her on Twitter @carlapaschke . Smartphones, the most powerful data-collection tools ever created, don’t just tell brands what consumers want but where consumers are. Sometimes they even tell brands what consumers are doing at different times of the day. Location, activity and time are a powerful combination, however, many companies, in a rush to seize a toehold in the exploding mobile market, mistakenly focus on the technology instead of the people using it.
This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. As more advertisers and brand marketers realize the value of social media, they are flocking to set up Pages on Facebook , the largest social network of them all. The stats are impressive. 50% of Facebook's more than 500 million active users are creating and consuming content on the social network on any given day, and the average U.S. user spends nearly six hours per month browsing around on the social network. With the shift to growing social media consumption, brands should be taking every step to improve their presences on social platforms, starting with the behemoth that is Facebook.
If you're looking to boost engagement on your brand's Facebook Page , a new report from Buddy Media has some key findings for you. The social media marketing company collected data from 200 of its clients' Pages* over a 14-day period and found that time is an important factor in determining the success of a Facebook post. The study reveals that more often than not, a Facebook post is ill-timed — in fact, office hours could be the worst time to blast content. "While marketers may work Monday through Friday, Facebook is humming with activity 24-hours a day, seven days a week,” says Buddy Media CEO Michael Lazerow . And so, brands must adapt to their consumers' schedules in order to optimize their engagement.
Building a marketing video for your product or service can be fun, but writing a script is hard work. And while it may not be as exciting as picking the background music or creating the visuals, a well written script is the key factor to your video's success. Here are 5 simple steps you can take when writing your next script. 1. KISS (Keep it Short and Simple)