background preloader

HOW TO: Improve Engagement on Your Brand's Facebook Page [STATS]

HOW TO: Improve Engagement on Your Brand's Facebook Page [STATS]
If you're looking to boost engagement on your brand's Facebook Page, a new report from Buddy Media has some key findings for you. The social media marketing company collected data from 200 of its clients' Pages* over a 14-day period and found that time is an important factor in determining the success of a Facebook post. The study reveals that more often than not, a Facebook post is ill-timed — in fact, office hours could be the worst time to blast content. "While marketers may work Monday through Friday, Facebook is humming with activity 24-hours a day, seven days a week,” says Buddy Media CEO Michael Lazerow. And so, brands must adapt to their consumers' schedules in order to optimize their engagement. Here are the findings, along with tips about when and how to make the most of a Facebook post. Be Timely The study found that daily Facebook engagement has three peaks: early morning (7 a.m. Good timing on Facebook depends on the day of the week, too. Be Concise Ask For Engagement

How often should you post on your Facebook pages? The question we ask ourself every day when managing Facebook pages for clients is how often should we send messages to our fans newsfeeds through Facebook pages? Should we post them weekly? Daily? Or even more then that? To answer this we used our Socialbakers Engagement Analytics PRO platform to see how other different Facebook pages do it. Obviously this is very different for two types of companies – brands and media companies. Media companies on the other hand have much more space. Lets take a look at the data. Source: Socialbakers.com On average, the selected media companies posted 7,1 posts a day in the last 3 months: Source: Socialbakers.com So what is the ideal number? Well obviously there is no exact ideal number, but there is a range. That means the ideal number is between 5 – 10 posts per week as a brand, and as a media company, this is typically 4 – 10× higher, as news are information people engage with all day long. Jan Rezab CEO of Socialbakers

IFrame Apps Creare un'applicazione Facebook per le nostre fan page 11 Mind-Blowing Reasons Your Business Needs Facebook Everyone seems to be using Facebook to connect with old friends, but do you realize what this huge network could mean for your business? In the past 3 years, Facebook has surged past MySpace to become our preferred online hangout. And businesses are beginning to catch on. Interesting research shows just how influential Facebook has become in our daily lives. Combined with several critical adjustments to how Facebook publishes “news” and intersects with other sites, the state of Facebook is mind-blowing. And that’s a big deal for your business. Here are 11 vital reasons your business needs to be involved with Facebook: 1. 350 Million Global Users and Counting Facebook announced recently that they had passed 350 million members, making Facebook the third-largest country in the world, if it was a country. 2. 100 Million U.S. Sure, Facebook is strong around the world (Canada has the highest penetration rate), but nearly 1/3 of all Facebookers are here in the U.S. 3. 4. 5. 6. 7. 8. 9. 10. 11.

Les critères d’un contenu facebookable Crédit: Flickr/CC/dkalo Il y a les titres «Google friendly». Maintenant, il y a les contenus «facebookables». Encore un mot anglais que j’aurais pu ajouter au jargon des journalistes en ligne. Selon le dictionnaire urbain, cet adjectif signifie que le contenu vaut la peine d’être publié sur Facebook et peut générer de l’intérêt auprès des 500 millions de membres et quelques du réseau social. Alors que le réseau social de Mark Zuckerberg vient de lancer une page intitulée Journalists on Facebook, de la même façon que Twitter répertorie les meilleures pratiques journalistiques, il faut croire qu’il y a une audience, sur Facebook, intéressée par la consommation d’informations. «Qui vous dit d’aller voir cet article?» Sauf que, d’après les expériences menées ici et là, les contenus d’informations ne vont pas tous de pair avec Facebook. Critère numéro 1 : Le contenu doit être visible dans le newsfeed de Facebook Le edge rank repose sur trois éléments: 1. Les contenus les plus partagés?

Mort annoncée de Facebook - Facebook Je suis tombé récemment sur un article annonçant que Facebook allait disparaitre plus rapidement que prévu. Cet article , daté du 12 avril dernier, me rappelle une conférence de fin 2010 durant laquelle Jeffrey Cole, universitaire de Caroline du Sud, annonçait la mort de Facebook dans 5 ans maximum. Pourtant, ces derniers semblent mettre de côté quelques paramètres importants de l’histoire et l’évolution de Facebook… Facebook est-il comparable aux autres ? Dans les propos de nos deux « Nostradamus » du web, des comparaisons un peu douteuses me dérangent. Là où Facebook devient un mass-media et se place à la croisé des différentes pratiques sur le web, Myspace s’est focalisé sur le monde des « artistes » plus ou moins talentueux. Mais nos deux devins pensent que le côté « trendy » des pratiques du web va jouer en la défaveur de Facebook. Facebook est-il destiné à devenir « has been » ? Il ne faut pas se voiler la face, rien n’est éternel…sauf les diamants. Mon avis sur ces predictions

6 Things NOT to Do On Facebook As a Brand Last week Facebook made some impressive changes to its Brand pages, giving both social media geeks and business owners something to get excited about. Many of the changes will provide brands an opportunity to interact on Facebook in ways that were previously unavailable. For example, with brands now having their own identity on the site, it opens doors for business owners to interact as the brand itself, not just a representative of the brand. With the changes comes a new excitement over Pages and, in the end, likely more users. If you’re a business owners now heading to Facebook to claim your territory or even if you’re one who’s been there for a while, below are some common Facebook mistakes you’d be wise to avoid. Mistake: Creating a Profile Page instead of a Brand Page Because Facebook was created on personal profiles, many business owners still think a profile is what they need to promote their business. Mistake: Cutting Off Wall Interaction Mistake: Interacting Without A Plan

Homepage 10 Fontes Imperdíveis (e Brasileiras) de Inspiração no Facebook (Quase) Todo mundo que tem um negócio, tem uma fanpage no Facebook, e se não tem, deveria. Como sempre é bom ver bons exemplos para nos inspirar, hoje eu resolvi trazer os 10 exemplos de fanpages que mais me inspiram cotidianamente. Espero que você curta e compartilhe essas boas fontes! Assine nossa newsletter Receba ferramentas de gestão gratuitas toda semana! 01. Os caras mandam muito bem! 02. Sempre com um tom inconfundível, eles dão show de como se comunicar com personalidade! 03. Fanpage dedicada a inspiração e criatividade. 04. Além de ser fã da plataforma de realização colaborativa e gostar de estar por dentro do que eles estão fazendo, vale a pena ver como eles estão usando a fanpage, sempre com boas mensagens e imagens! 05. Bem maneiro para quem curte arte e uma comunicação informal e divertida! 06. “Tecnologia descomplicada a um clique de distância”. 07. Sempre bons conteúdos relacionados a startups e empreendedorismo. 08. 09. Pra fechar

5 Must-Know Metrics for Effective Facebook Wall Posts Contrary to the old adage, timing is not everything when it comes to Facebook wall posts. Important? Yes. Tricky? Certainly. But not everything. Let’s take a look at what Buddy Media found that’s relevant to your Facebook engagement initiatives. Report summary The released research paper, “Strategies For Effective Facebook Wall Posts: A Statistical Review,” cites three primary success metrics. Comment Rate: number of comments as a percentage of fan base“Like” Rate: number of “likes” as a percentage of fan baseEngagement Rate: a combination of the above factoring in fan base size Brands are likely to have other measures of success, but the metrics on this list are readily measured and, if not end-goals on their own, indicators of how well wall comments are moving them towards those other objectives. The research was compiled by analyzing all Facebook Wall posts from the Buddy Media Platform by more than 200 client brands during the period from January 30 through February 12, 2011. 1. 3. 5.

Les révélations sur le bouton « partage » de Facebook Cet article a été publié il y a 3 ans 1 mois 15 jours, il est possible qu’il ne soit plus à jour. Les informations proposées sont donc peut-être expirées. Voilà une info qui risque d’en étonner plus d’un… N’en déplaise à beaucoup, les chiffres de Facebook, c’est beaucoup plus subtil qu’on ne le pense… Et oui, p renez garde chers amis : le compteur de partage facebook, c’est tout simplement de la poudre aux yeux. Vous pensez sans doute, et il y a peu, je pensais encore comme vous, que le nombre de “share” représente le nombre de partages réel sur facebook : j’ai en effet réalisé un petit sondage et la plupart des sondés pensent que le chiffre indiqué représente le nombre de fois où l’article a été partagé sur Facebook. Et bien, la réalité est toute autre. • Le nombre de partages affichés dans le fil d’actualité • Le nombre de likes sur les profils • Le nombre de commentaires sur les partages Voici un exemple sur la page de Kriisiis Heureusement, il est possible de décortiquer ce chiffre.

Related:  Social MediaFacebookMashablesocial mediafacebook