Web Strategy by Jeremiah Owyang. They have new powers.
They are backed by powerful companies. And they are starting to organize. No, I’m not talking about the latest episode of Heroes. Internet Marketing Strategy: Conversation Marketing. Social Media B2B: Exploring The Impact Of Social Media On B2B Companies. JESS3 Blog. The Social Media Marketing Blog. Social Media Strategy Blog and Social Media Consulting - Convince and Convert. SocialTimes.com - Covering All That's Social on the Web - News, Applications, OpenSocial, Social Media and more!
SmartBlog on Social Media - Best practices, case studies and insights on social media marketing for business. We know two things about millennials: They will soon have record-breaking purchasing power, and they spend tons of time with content created by their peers, otherwise known as UGC (user-generated content).
What we didn’t know was how much time they spend with UGC and how they feel about it. That is, until now. In January, Ipsos MediaCT, Crowdtap and the Social Media Advertising Consortium partnered to survey 839 millennial (18 to 36 years old) men and women.