Web Strategy by Jeremiah Owyang | Social Media, Web Marketing. Slideshare: Embed or Download this ReportThe Collaborative Economy Movement Changes Business This report offers critical insight for big brands who are grappling with the emergence of the Collaborative Economy, and for the startups that are driving this growth.
For those new to the term, the collaborative economy is a powerful, if nascent, movement in which people are getting the things from each other, it’s a combination of trends like the sharing economy, maker movement, and co-innovation. That means that people go to a site like LendingClub to get funding for their new project, rather than a traditional bank. Or, they may go to a site like Etsy or Shapeways to get custom made goods, or go to a site like eBay to buy pre-owned goods, instead of buying new products from retailers. Internet Marketing Strategy: Conversation Marketing. Social Media B2B: Exploring The Impact Of Social Media On B2B Companies.
JESS3 Blog. The Social Media Marketing Blog. Social Media Strategy Blog and Social Media Consulting - Convince and Convert. SocialTimes.com - Covering All That's Social on the Web - News, Applications, OpenSocial, Social Media and more! SmartBlog on Social Media - Best practices, case studies and insights on social media marketing for business. We know two things about millennials: They will soon have record-breaking purchasing power, and they spend tons of time with content created by their peers, otherwise known as UGC (user-generated content).
What we didn’t know was how much time they spend with UGC and how they feel about it. That is, until now. In January, Ipsos MediaCT, Crowdtap and the Social Media Advertising Consortium partnered to survey 839 millennial (18 to 36 years old) men and women.