5 Tips for Optimizing Your Brand’s Facebook Presence. Steve Coulson is a partner at The Advance Guard, a new media company that creates radical marketing programs using disruptive technologies, community platforms and social media.
So – you’ve set up a Facebook public profile for yourself, your brand or your company, and you’re starting to post content. Now what? If you’re like me – a tinkerer and tweaker – you might be interested in ways to fine-tune your profile for maximum affect. So here are five tips to optimize your activities on Facebook, including the right way to create profile and thumbnail graphics, how to show different content to Fans and non-Fans, creating DIY vanity urls, and how managing what and when you post can lead to greater success.
This post is part of Mashable’s Facebook Week. 1. Facebook specs recommend that profile pictures should be 200px wide, while height can vary as needed. You'll find the system crops images when generating a thumbnail, losing information around the edge. 2. 3. 1. 2. 3. 4. 4. 20 Facebook Tips/Tricks You Might Not Know. How to Use Facebook for Business and Marketing. Welcome searchers!
If you’d like help with your social media strategy, including Facebook and Twitter outreach, please feel free to contact me for social media consulting. As much as Facebook may not be kind to businesses, it’s still a tremendously valuable business tool. After all, Facebook could eat the web. In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. Therefore, it’s a force to be reckoned with. Profile Page versus Fan Page The average Facebook user uses Facebook not for business but for personal communications.
Don’t use a Facebook Group. Identification For your page, consider using a title that’s memorable here because you won’t be able to change it later. Once you get 25 fans, you can set up a username which makes accessing your profile a lot easier. Customizing Your Profile Page Great! Reese’s uses its Facebook page to welcome users and compels them to join. Openbook - Connect and share whether you want to or not. Facebook Guide Book – How To, Tips and Instructions by Mashable. The Journalist's Guide to Facebook. Celebrities like Martha Stewart and Bill Gates might find Facebook high maintenance, but the world’s largest social networking site can be invaluable to journalists. Facebook gives reporters a means to connect with communities involved with stories, find sources, and generate leads. For media companies, Facebook is a way to build community and reach a larger audience.
Journalists and the institutions they write for are finding Facebook to be an important resource in conducting the reporting that they do. Reporters and media companies are using Facebook to engage with their audience, connect with sources and build their brands. Finding Leads on Facebook In April 2008, Ivan Oransky, who at the time was the managing editor, online, of Scientific American, joined Facebook. “Then I noticed a bunch of things about his profile page: A curious status line about having the worst month ever. Oransky assigned a couple of Scientific American reporters to chase down McGee and see what was up.