BUSINESS IMPACT. MIT Technology Review publishes bi-monthly reports on the intersection of technology and business. The Business Report gives executives and entrepreneurs consistently valuable insights into how emerging technologies can transform companies, disrupt markets, or create entirely new industries. Long a multibillion-dollar industry in their own right, video and computer games are now affecting a broad range of businesses. The appetites of game players are driving social and mobile technologies. Games are being used to train and manage employees, as well as to encourage customer loyalty and reduce health-care costs. November 2011 Special Business Report A downloadable special report + charts and infographicsProfiles of leading companies highlighted in the sectorComplete WEB access to the special report. Digital Millennials: R U Ready.
CIO. Gen Y Traits in the Workplace Unveiled CIO. CIO — You know the typical labels associated with Gen Y, or people between the ages of 18 and 29: They are more tech-savvy than other generations, are achievement-oriented and, some would say, are an entitled group that's infiltrating the workforce. A new study released today takes a closer look at this generation and its employment trends—with statistics culled from the social network that defines Gen Y: Facebook. Millennial Branding together with Identified.com, studied 4 million Gen Y Facebook profiles to obtain better insight into how members of this generation operate professionally—a topic of increasing importance as they are projected to make up 75 percent of the workforce by 2025.
According to the study, only 7 percent of Gen Y reports working for a Fortune 500 company—a statistic in line with another report that predicts that 40 percent of the Fortune 500 will no longer exist 10 years from now. [Workplace Culture at LinkedIn, Facebook and Google: 4 Lessons for You] PwC Survey: Millennials at work 2011. Newsroom.devry.edu/images/20004/Future of Millennial Careers Report.pdf. Gen Y will change the rules » Pulse of Week » society » Kyivweekly.com.ua. 05.03.2012 | By Hryhoriy Nikonov “This is such a sophisticated and confident generation that we have not seen for years. It will radically change the labor culture in companies,” said Anders Parment of the Stockholm University School of Business and author of the book Employees of the Future that received recognition in Europe in an interview for the German magazine Spiegel The book focuses on the so-called Generation Y – people born after 1980 that entered the new millennium at a young age.
Some researchers disappointed by the seeming non-identity and confusion of the previous Generation X are hurrying to call Generation Y, also known as the Millennial Generation (or Millennials), Generation Next, Net Generation, Echo Boomers, the “golden generation”. “Working on the book I conducted surveys among millennials in ten countries of the world. At the moment, the representatives of Generation Y reached the age when they are starting to make a career. Meanwhile, there is an opposite opinion. 5 Ways Gen Y Is Changing Your Business, Like It Or Not. Top 10 Social Media Tools the Savvy Generation Y Can’t Live Without - News.
From Zoofs to Flickr, Technorati to Stickr, here are the top 10 social media tools the savvy Generation Y cant live without in the latest Virgin.com guest blog... Entrepreneur or no entrepreneur, if youre honest, you know you cant live without the many amazing things that Web 2.0 has brought to your life. Twitter anyone? Facebook? Admit it. Much like yours truly, theres just so much you can do using the power of the internet that you cant possibly imagine a world without it. But of course, living in the Web 2.0 world is different from living with the Web 2.0 world. Using social media sites like Facebook and Twitter is just the tip of a very popular iceberg. Whats the use of having the power to create your own content or talk with people in China when you dont know how to make the best of it? And if youre into building a solid web presence like me, theres nothing better than having the best geeky gadgetry and online weapons. 10 Social Media Tools You Should at Least Know About: 1. 2. 3. 4.
Communicating with Gen Y :: Generation Y. Tips for Communicating with Gen Y Employees: Gen Y employees (often described as those born after 1980) are typically technologically savvy and creative, with lots of energy, strong informal networks and a fresh perspective. They can be great employees for any organization; however, Gen Y employees have a different set of needs to the generations of employees preceding them.
Generation Y Employees - Communication Preferences From a communications perspective, Gen Y employees tend to prefer technology over face-to-face communication and are good at multi-tasking. Other characteristics and preferences include: Desktop Alerts for Important Announcements Information in small chunks Gen Y employees prefer to absorb information in small chunks. Communicate through photos and video Gen Y employees, as the biggest users of sites like YouTube and Flickr engage well with images and video. The SnapComms video tool delivers short video updates directly to targeted staff groups.
Visually rich messaging. Employers Change Corporate HR Policies to Cater to Generation Y, Survey Finds CIO. CIO — Generation Y, those brash, überconfident youngsters typically defined as born between 1982 and 2005, are taking corporate America by storm. They expect promotions, flexible work schedules, lots of vacation time and more money, as if those benefits were their right, not something to be earned. But because Generation Y represents the workforce of the future, employers are changing stodgy HR policies in response to their demands, according to a survey conducted by CareerBuilder and Harris Interactive. The survey of 2,546 hiring managers and human resources professionals was designed to explore the challenges, benefits and impact of Generation Y's entrance into the workforce, said Rosemary Haefner, CareerBuilder's vice president of human resources, via e-mail.
The research was conducted in June 2007. CareerBuilder defined Generation Y professionals as those age 29 and younger. Communication Styles a Key Generational Difference Continue Reading. Gamification. Categorization[edit] Gamification in a narrow sense is used in a non-game context, is built into the service system, and is aiming at an infinite experience. It does not aim at creating a game but offering a gameful experience. In a broader sense gamification also includes game context such as in serious games and finite and infinite games.[20] Another categorization compares gamification with other gameful approaches by looking at characteristics such as spontaneity, rules, or goals:[20] Techniques[edit] Gamification techniques strive to leverage people's natural desires for socializing, learning, mastery, competition, achievement, status, self-expression, altruism, or closure.
Another approach to gamification is to make existing tasks feel more like games.[27] Some techniques used in this approach include adding meaningful choice, onboarding with a tutorial, increasing challenge,[28] and adding narrative.[27] Applications[edit] Gamification has been widely applied in marketing. La gamification : une solution pour sensibiliser la génération Y. La gamification : une solution pour sensibiliser la génération Y ? Publié le 16 | 03 | 2012 La sensibilisation des utilisateurs est un chantier incontournable du RSSI : sans l’adhésion et la collaboration des utilisateurs, les stratégies de sécurisation de l’information et des SI restent partielles et inefficaces. Les campagnes de sensibilisation, qui constituent un moyen essentiel pour traiter ce facteur humain, sont donc aujourd’hui largement répandues en entreprise. Mais elles souffrent d’un certain nombre de limites !
Un nouvel enjeu pour la sensibilisation à la sécurité de l’information : la génération Y pousse la porte des entreprises La sensibilisation n’est pas un chantier sur lequel on peut se reposer une fois la première campagne achevée ! Par ailleurs, il est nécessaire de prendre en compte les nouveaux arrivants dans l’entreprise, qui n’ont pas reçu la sensibilisation initiale. La gamification pour renforcer l’engagement et la motivation des collaborateurs. Gen Y, Gen X and the Baby Boomers: Workplace Generation Wars CIO. CIO — Think the generation gap went out with bell-bottoms and love beads? Think again. Take a good look around your IT department. Who’s that cohabiting in the cubes outside your door? Boomers and X-ers and Y-ers. Looks peaceful out there, doesn’t it? “One of the big struggles companies have is with people who are not playing well in the sandbox,” says Jim Lanzalotto, vice president of strategy and marketing for Yoh, an IT talent and outsourcing services firm.
Relations among the generations seem to be at a low point. None of this generational trash-talking surprises Linda Gravett and Robin Throckmorton, authors of Bridging the Generation Gap, which advises managers on how to minimize conflicts and miscommunication among the different age groups in order to get everyone working together. “We had a sense that there was tension,” says Gravett, a human resources consultant. Working Hard or Hardly Working? Technology is another flashpoint. Continue Reading. Gen Y vs. Gen X: Who Causes More IT Headaches? CIO. CIO — You've heard the Gen Y stereotypes before: They're lazy workers, exude entitlement and have been reared on social technologies that they bring into the workplace, whether IT departments like it or not. A new Forrester Research (FORR) report sheds light on the latter issue, finding that Gen Y workers actually are not much different than Gen Xers or in some cases, even Baby Boomers, when it comes to their views on technology.
Businesses should consider and rely more on this Gen Y group of employees when implementing policies and technologies, Forrester advises. Take, for example, this statistic: Among the first wave of Gen Y'ers that graduated college in 2001 or 2002, 52 percent have been in their current role between three and 10 years, according to the report.
Twenty-seven percent of Gen Y'ers are now managers or executives in businesses. [How CIOs Can Devise a Social Business Strategy] -Gen Y believes their technology is better than your technology. Continue Reading. Génération Y. Un article de Wikipédia, l'encyclopédie libre. Américaines sur quatre générations : la jeune mère représente la génération Y (d'environ vingt-cinq ans en 2008). La génération Y regroupe des personnes nées approximativement entre le début des années 1980 et le début des années 2000. L'origine de ce nom a plusieurs attributions : pour les uns il vient du « Y » que trace le fil de leur baladeur sur leur torse ; pour d'autres ce nom vient de la génération précédente, nommée génération X ; enfin, il pourrait venir de la phonétique anglaise de l'expression « Y » (prononcer waɪ), signifiant « pourquoi » [N 1],[1].
D'autres termes équivalents existent, dont enfants du millénaire ou les diminutifs GenY et Yers. Les Américains utilisent également l’expression digital natives ou net generation pour pointer le fait que ces enfants ont grandi dans un monde où l'ordinateur personnel, le jeu vidéo et Internet sont devenus de plus en plus importants. Un concept occidental[modifier | modifier le code] Supporting Generation Y at Work. Management Techniques for Bringing Out the Best in Generation Y CIO. CIO — Over the next two decades, 76 million Americans will be retiring and only 46 million will be entering the workplace to replace them, according to the American Society of Training and Development.
The vast majority of those 46 million workers will be from Generation Y, also known as the Millennial generation. There's been a lot of talk recently about Generation Y. Its members, born between 1982 and 2005, are known for their sense of entitlement, outspokenness, inability to take criticism, and technological sophistication. Fortune deemed Generation Y in its May 28, 2007, issue the most high-maintenance, yet potentially most high-performing generation in history because its members are entering the workplace with more information, greater technological skill and higher expectations of themselves and others than prior generations.
Like it or not, Generation Y is your fickle new talent pool. What Makes Generation Y Different Continue Reading. Génération Y, le choc des cultures en entreprise. Ils posent sans cesse des questions, n'imaginent pas faire toute leur carrière dans la même société, sont connectés sur les réseaux sociaux pendant leurs heures de travail, ont troqué leur costard-cravate contre un uniforme jean-baskets... Les nouveaux salariés bouleversent les codes de l'entreprise. C'est la génération Y. Surnommés ainsi parce qu'ils succèdent à la génération X, constituée de post-baby-boomers, ces jeunes salariés sont âgés de 18 à 30 ans. Si les X ont connu la Guerre froide, eux ont grandi avec la mondialisation, le chômage et la peur du déclassement social. Plus diplômés et plus connectés sur le monde, ils connaissent pourtant plus de difficultés à entrer sur le marché de l'emploi. Plus individualistes que leurs aînés et moins attachés à la société pour laquelle ils travaillent, ils n'hésitent pas à changer d'entreprise lorsque celle-ci ne répond plus à leurs attentes.
Un nouveau rapport à la hiérarchie Adaptation mutuelle. In Defense of Gen Y Workers CIO. CIO — We’ve been called an entitled generation. We’ve been called spoiled. We’ve been called brats. What we are, old folk, is different. We have been raised with technology; we know what’s good and we won’t settle for less. Old folk, like you, experience technology as a disruption of the familiar. My parents bought our first computer—a snazzy Gateway 2000 with 25MHz, 8MB of RAM, 180MB HDD and Windows 3.11—when I was seven. Soon after that, my teachers started bringing me to the computer lab where I completed research projects and learned how to use all the computer had to offer—basics like word processing and games, but also utilizing its ability to search for information on websites like encyclopedia.com and Ask.com. I grew up turning in my homework assignments online and using online chat rooms as study groups with fellow classmates. When I was a kid, my parents couldn’t be bothered with the computer.
Continue Reading. ‘Generation Y’ is dead, long live ‘Generation T’ I wasn’t aware of all the different labels that have been assigned in the past, but here is a brief overview (for those who are equally in the dark): The Lost Generation: Those who fought in World War I (born pre-1900)The Greatest Generation: Veterans of World War II (born 1901-1924)The Silent Generation: Also known as ‘War Babies’ (born 1925-1945)The Baby-Boomers: Those born in post-war boom and are generally attributed with(born 1946-1964)Generation X: (born 1960′s to early 1980′s)Generation Y: Also known as ‘Millennials’ or the ‘Net Generation’.
This label is more about their attitude (born between late 1970′s to early 2000′s)Generation Z: Also known as the ‘Internet Generation’ (born early-mid 2000′s) From what I can see the movement from one categorisation of generation to another has been about the enlightenment of the individuals to their surrounding based on different elements of cultural and economic influences. However, I think this only applies to the earlier classifications. The generation Y revolution: new attitudes, new expectations - 19 Mar 2012 - Computing Opinion. Generation Y: 'The cloud just works'; but should you care why?
Cloud, Mobility and Generation-Y | Aad 't Hart. Le Cloud computing porté par la génération Y | Netmkg.fr.