Service-dominant logic and social CRM: A bridge too far? Social CRM may never reach its potential if firms are still governed by command-and-control management and goods-dominant logic.
But is it realistic to expect this to change? Bob Lusch believes so. A great deal of the conversation surrounding social CRM still talks in very company-centric terms. It focuses on social media as a channel. It looks at social through the lens of sales, customer service or marketing. François Pétavy. Management de l'innovation : «la co-création redonne sa place au consommateur », L'interview V.I.P. Service Logic and the implications for a new Social Customer Relationships Marketing Logic. This post is not about introducing new terminology, as its title might suggest.
This post is about exploring thoughts and new directions for a marketers approach in an increasingly competitive world. A world in which the Social Customer seems to be calling the shots. A world that is not yet comfortable about sustainable economic recovery and a business world that is interested but somewhat scared to embark upon new ways to interact and build social relationships with their Customers.
Value co-creating relationships that is. Value Co-Creation Canvas. Brand’s Facebook fans help design and name a new bag. Gain instant and exclusive access to over 5,000 of the most creative ideas, innovations and startups on our database and use our smart filters to take you direct to those that are most relevant to your industry and your needs.
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