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Forrester: évolution des comportements sociaux
Do you like this story? Le dernier rapport de Forrester : « A Global Update Of Social Technographics » qui se fonde sur les réponses de plus de 275 000 consommateurs en Asie Pacifique, Europe et Amérique du Nord, constitue un état des lieux de l’adoption des technologies sociales. La participation croissante aux réseaux sociaux est l’une des principales tendances de cet état des lieux. L’Europe, en particulier, a connu une croissance a deux chiffres dans ce domaine, soit une augmentation de 11%, comparable à l’Australie (11%) et loin derrière la Chine (18%).
Earlier this month, I had the honor of delivering the keynote address to the Outdoor Industry Association’s annual leadership conference . It’s where folks like Patagonia, North Face, Timberland and more gather to talk about the latest trends impacting their business. I had done a panel the year prior on the basics of social media marketing, and the feedback was positive so they asked to me to speak to the whole group this year. What I think is lacking in so many social media marketing presentations today are actual examples that get you thinking, so I shared 10 with the group. And since the meeting is not all big brands (like any industry they have suppliers, consultants and more), I tried to mix up the budget ranges, B2B and B2C and the range of tactics so that everyone had a better chance of hearing something that would get them thinking.
10 Social Media Marketing Examples You Can Actually Use | Ignite Social Media
20 opérations et campagnes géniales sur Facebook et Twitter |
Il fut un temps ou les entreprises ne savaient pas exploiter le potentiel des réseaux sociaux. Ou alors, savaient le faire mais ne parvenaient pas à avoir de bonnes idées . Assurer une présence est une chose, savoir engager ses consommateurs, surprendre , étonner, récompenser, fidéliser, en est une autre. Pourtant, pour les grands groupes comme pour les PME, les opportunités sont bien réelles.Brent Leary is a legendary figure in Social Customer Relations Management (SCRM). He and Paul Greenberg are practically the fathers of the movement, and Brent's life is packed with travel, conference appearances, and speaking engagements. He thinks of himself as "an introvert," but when he talks to crowds he tries to have "a conversation—just with a larger group."
Social CRM: An Interview with Brent Leary | ThinkAboutCRM.com
10 examples of how crowdsourcing is changing the world
The mind-bendingly awesome podcast RadioLab once told the story of a 1906 country fair at which attendees were invited to guess the weight of a large ox. Hoping for a cash prize, about 800 people made guesses, though no one got it right. Afterward, a statistician analyzed the written guesses and discovered something shocking: the average of all the guesses was a mere one pound away from the exact weight of the ox.