Design. Forms On Mobile Devices: Modern Solutions. Why You Should Get Excited About Emotional Branding Globalization, low-cost technologies and saturated markets are making products and services interchangeable and barely distinguishable.
As a result, today’s brands must go beyond face value and tap into consumers’ deepest subconscious emotions to win the marketplace. In recent decades, the economic base has shifted from production to consumption, from needs to wants, from objective to subjective. Here’s why the Facebook iOS app is so bad (UIWebViews and no Nitro) A Look Inside Mobile Design Patterns. Patterns for mobile application design Design patterns for mobile are emerging as the platform matures.
Theresa Neil’s new book Mobile Design Pattern Gallery provides solutions to common design challenges. Read a sample chapter on Invitations and learn how to immediately engage your customers with your application.