Is Occupy Wall Street the Tumblr Revolution? - Technology. Iran’s Green Movement was hailed as the Twitter Revolution. Egypt’s uprising was branded the Facebook Revolution. Will we remember Occupy Wall Street as the Tumblr Revolution? Pundits have tended to fawn over the tools of any movement, rather than the people using them, but the explosion of grassroots protests across the world is indisputably linked to the rise of social technology. Every recent mass street movement has been planned, accelerated, or magnified by online activists.
Tumblr, the mixed-media microblogging platform, has a tiny user base compared to Facebook and Twitter, yet it has emerged as the defining protest tool of Occupy Wall Street, uniting disaffected Americans through a series of handwritten signs telling tales of woe. The Tumblr-Occupy Wall Street link began with We Are the 99 Percent. Prior to Occupy Wall Street, Tumblr was known mostly for cleverly curated photo sets, including Kim Jong-Il looking at Things, Unhappy Hipsters, and Hungover Owls. A Cheat Sheet For Learning Your Twitter Manners [INFOGRAPHIC] New Magazines Help Business Owners Use Social Media. Oman Collective Intelligence - MPiRe: A fun social media policy. Sometime ago I wrote about the importance of having an internal social media policy or guidelines for employees to understand rules, beliefs and desires that exist within the online communities. As online communication is an increasingly important communication tool for companies both as a means of consultation with the community and for dissemination of information every company entering the social media scene should have in place a document outlining the principles for online participation by employees.
These principles should be somehow similar to those that apply to using other forms of communication including print media, broadcast, public meetings, conferences, seminars and in the workplace. This boring document usually includes, amongst other things, the official and private use of online communication and can differ a lot depending on the company size, industry, employees, etc. I want to share with you this video, thanks to Luis Suarez, which explains it all in a fun way. Google Music Store Will Launch This Quarter. Trends: Social Media Advertising. While social networks amass huge audiences and are the most dynamic sector in digital advertising, they tend not to bring in revenues to match. Luckily for brands, that’s beginning to change—and we have the four reasons why. More metrics. For advertisers wondering whether their efforts are paying off, new social analytics services seem to be launching every week.
Facebook, for instance, recently unveiled a new measurement tool called Insights, which has stats like “Friends of Fans.” The social networking company also says advertisers will soon be able to aim their messages at users even more carefully using data from Facebook’s integration with media services like Spotify and Hulu. Content is advertising is content. Facebook and Twitter have both emphasized turning regular user content into ads—Facebook through its Sponsored Stories unit and Twitter through its Sponsored Tweets.
Social blindness less blind. It’s not just about Facebook. How To Make An Impact With Social Media (And Avoid Disaster) This article originally appeared at American Express OpenForum Simply put, social media needs to be built into marketing and consumer engagement pushes, and has to be part of any successful company's future plans. But to catch up and truly capitalize on the craze, you need a strategy. In a recent Smartblog on Social Media poll, more than 77 percent of respondents reported their companies don't have any sort of formalized social media training process, while fewer than 20 percent said they did. Charging employees with contributing content on social media platforms without addressing a few important considerations could waste a lot of time -- and tweets.
Here are some ways to make sure you, and your workers, are smart about social media: 1. Obvious? 2. Consistency is crucial when it comes to the messages you transmit to the public. 3. Social media is more than logging into your account and posting. 4. 5. Know who's in charge of posting what, and when. What Social Media Users Think of the Hottest Tech Stories [INFOGRAPHIC] Get your fingers on the pulse of the social media community with this survey conducted by Lab42. It'll get you caught up on the hot tech issues of the past couple of weeks. For the data embedded in this infographic, market research firm Lab42 conducted a study online via social networks between Sept. 30 and Oct. 23, 2011 among 500 social media users, asking them questions about the iPhone 4S, Kindle Fire, Netflix, the radical changes in Facebook and more.
It's a tight wrapup of the issues we care about. One ominous takeaway we noticed: Look out, Netflix — a surprisingly large proportion of your social-media-using customers are just about to jump ship: Infographic courtesy Lab42. Why Recruiters Prefer Facebook for Recruiting Young Professionals. Despite the challenges social media presents for human resources professionals, it plays a growing role in talent recruitment.
The big question, though, is where to find talent. While employers continue to use professional networking site LinkedIn for recruiting, especially when hand-picking for executive positions, they prefer interacting with students and graduates via Facebook rather than LinkedIn, according to a study by online recruiting research lab Potentialpark. For the study, Potentialpark surveyed more than 30,000 students and graduates worldwide and analyzed the online career presence of more than 500 companies in the U.S., Europe and Asia. Since the data has not yet been published online, Mashable spoke with Potentialpark about its findings.
Within the European survey respondents, 48% said they prefer to connect with recruiters via LinkedIn, while only 25% said they prefer connecting via Facebook. 1. It's more engaging. Image courtesy of iStockphoto, ilbusca. Are Facebook ID Cards In Our Future? Facebook has filed for a trademark on the usage of “Facebook” on business cards and, more curiously, “non-magnetically encoded” ID cards among other things. If granted the trademark would protect using the word Facebook in the specified formats, not any actual invention. So what if Facebook just wants to stop people from making fake Facebook business cards? Well, it seems like this trademark would cover that and a whole lot more including “business card and identity card design services,” “printing services” and the ominous, “facilitating social and business networking through the provision of data for use on its own business and identity cards.”
It also looks like the trademark would cover QR code and NFC/RFID uses — which work through magnetic induction, NOT the aforementioned magnetic encoding — much like the Presence cards and photobooths that allowed you to upload and tag photos at F8 (see left). Are Digital Media Labs the Libraries of the Future? - Education. As electronic books and other digital media become more popular, libraries are going through an identity crisis.
Their role as repositories of bound books is uncertain in the long-term future, and nobody knows what the next iteration looks like. YOUmedia, a two-year-old teen learning experiment that incorporates digital media into a wider educational experience, could be a model for what neighborhood libraries across the country might become. Housed in an old storage area of the Chicago Public Library’s downtown Harold Washington Library Center, YOUmedia isn’t just a place where teens come to check out books. "We are in one of these rare moments in time where what it means to be literate today, what it meant for us, is going to be different from what it means to be literate for our kids," Nichole Pinkard, who developed YOUmedia, told USA Today.
YOUmedia is in Chicago’s Loop, right at the intersection of several of the city’s train and bus hubs. How Non-Profits Are Using Social Media. Craigslist founder turned philanthropist Craig Newmark set out to discover which U.S. non-profits were the most effective social media users. It turns out, there doesn't appear to be a correlation between social media savvy and an organization's net worth. "The deal is, it's not about money, it's about getting people to talk with each other to make people's lives better," says Newmark, who now focuses his energies on his non-profit craigconnects, which seeks to maximize the use of online tools for the common good.
New York Times Plans Staff Reductions. 12:20 p.m. | Updated In the midst of a deteriorating advertising climate, The New York Times plans to eliminate up to 20 newsroom positions and seek additional savings in the business units, the company said Thursday. The reductions, described by the New York Times Company as a rebalancing, were announced to employees on Thursday morning. The company will seek volunteers for buyouts in The Times newsroom, Jill Abramson, the paper’s executive editor, said in a memo to the staff, adding that no newsroom employee would be laid off.
She said there would be “fewer than 20” buyouts. The Times will also seek to cut costs on the business side by eliminating positions that are vacant and by offering a limited number of buyouts, said an executive who insisted on anonymity because the company was not commenting publicly on the details or scale of the reductions. The company said it would seek to complete the staff reduction by the end of the year.
Job Seekers, You're Being Googled! Do You Know What To Do? The Online Reputation Checklist You have seven seconds to make a first impression, and your time starts the moment your name is typed into a search bar. To put this in perspective, 80 million names are Googled daily, 77% of employers do a Google pre-screen on applicants, and 35% of these employers eliminate candidates based on negative content. This new step in the hiring process can spell trouble for applicants, but follow our checklist below and you can turn this threat into a huge opportunity!
Google Yourself What do you find? Almost everyone falls into three troubling categories that our checklist will remedy: Negative Content: An unnoticed tagged photo, a post by a disgruntled ex-colleague or spouse, or even an impulsive 4 a.m. tweet can spell disaster for your online reputation, and your job search. This is a crucial first step because a domain name is the first thing that Google considers when it ranks search results.
Create a Personal Website: Create Professional Networking Profiles. How Scholars Are Using Twitter (Infographic) The effect Twitter and the social Web have begun to have on entertainment, journalism and other media-related industries is by now well known and much-discussed. Its impact on other areas of human culture and knowledge, however, is still emerging. For example, how does the microblogging service impact academics and scholarly communication? That's exactly what researchers at the University of North Carolina at Chapel Hill are hoping to figure out. The team has selected a sample of faculty and non-faculty scholars at five US and UK-based universities and used Twitter's search API to find their Twitter usernames, filtering out those whose profiles did not clearly identify them and using scripts to positively identify 230 scholars.
One in every 40 scholars is on Twitter, on average tweeting about five times per week. Twitter, Facebook, LinkedIn: How, When And Where Do People Socially Share? [INFOGRAPHIC] Nielsen Social Media Report: mobile social web use on the rise. If you haven’t seen it yet, the Q3 2011 Social Media Report released this September by Nielsen is worth a look. Yes–these are the guys who do the TV ratings, and they’re measurement and information leaders for online and mobile media, as well.
Highlights of Nielsen’s “State of the Media: The Social Media Report” As listed on the NielsenWire blog. Like this: Like Loading... 2011 Social Media All Stars: Social Media Infographic With A MLB Twist. Last year visual marketing and data visualization firm Lemon.ly released 2010 Social Media All Stars, an MLB-style roster of the top social networks of the year. Now, back by popular demand, Lemon.ly has released their 2nd Annual Social Media All Stars lineup.
The infographic shows how, just like with Major League Baseball, the top players in social media can change quickly. The top 10 players in social media are ranked and their stats are put on display, from the year they were founded to the number of users, funding, and number of employees. Each player gets their own card and a short description of their performance over the past year. Six of the Social Media All Stars are returning from last year—Facebook, Twitter, YouTube, Flickr, Foursquare and LinkedIn—but four new players also join the game. Check out the infographic below and let us know what you think. Megan O’Neill is the resident web video enthusiast here at Social Times. Five videos about social media that you simply have to bookmark. Every once in a while, we share a series of thought provoking social media videos that we have found here on the blog for you to bookmark and enjoy.
One video platform that always brings the best speakers together and will inspire you is the TED series of conferences. They often have speakers who cover the topic of social media and we have curated the five best videos from the last year here for you to sit back and enjoy. You won't get through all of these in one sitting but they are well worth bookmarking for you to enjoy at a later date. Johanna Blakley: Social media and the end of gender Media and advertising companies still use the same old demographics to understand audiences but they're becoming increasingly harder to track online, says media researcher Johanna Blakley. As social media outgrows traditional media and women users outnumber men, Blakley explains what changes are in store for the future of media. Adam Ostrow: After your final status update. Don’t Want To Read Your Whole Twitter Timeline? Why Not Listen To It Instead? Sign In. Tributes to Steve Jobs Flood Social Media Platforms.
TWITTER: How Big Can It Get? Social buzz may help increase TV ratings, Nielsen says. Find a Job in Social Media, Communications or Design. Can Social Business Be Quantified? Klout has competition, Peoplebrowsr announces new social influence tracker, 'Kred' How Did Twitter React To The iPhone 4S? 50 Cool Twitter Tools for Tweet Tracking | SysComm International. 9 ways to lose friends and alienate people in social media. How addicted to Twitter are you? Quiz. FCC Wants GPS In Every Phone By 2018. Meet Twitter’s Newest Official Account: @TwitterAds. Spin Sucks - Social media strategy and social media consulting for marketing and PR. Social Media Explorer - Social Media Marketing And Social Media Consultant Jason Falls. Six Pixels of Separation - Marketing and Communications Blog - By Mitch Joel at Twist Image.
I help people be successful online. Your guide to the world of social media, digital marketing and more - The Social Penguin. NewhouseSM4. Hldoolin. NewhouseSM4. NewhouseSM4.