Applications and Websites
You'd be forgiven for being wary of anyone who talks about gamification, with the term having become a buzzword for a lot of people whose main talent is, well, spouting buzzwords. But that doesn't apply to everyone. Ed Cooke is a Grand Master of Memory – a title awarded to people who prove they can memorise 1,000 random digits in an hour; the order of 10 decks of cards in an hour; and one deck of cards in under two minutes. His business partner Greg Detre has a PhD in neuroscience from Princeton. When the pair talk about "gamifying language learning", they're not messing about. Their company is called Memrise, and it was the first UK startup to graduate from the Techstars Boston incubator, before going on to raise $1.1m of seed funding from some prominent US investors in February 2012. Memrise wants to turn learning into a 'recreational sport' | Technology
For food and drink brands, crowdsourcing new products and flavors makes perfect sense. Not only does it increase engagement, it gives the people that consume the products a say in their development. That interaction makes them more likely to shell out cash when the item hits shop shelves. Power to the People: 3 Tasty Crowdsourcing Case Studies
After watching cars steadily stream through the drive-through window for weeks, it was obvious that the Kahwa reputation for excellent coffee had spread to South Tampa. I have visited the St. Pete and downtown Tampa sites so I new what to expect in terms of what would be on the menu.
the Fan Machine
John Winsor Today we announced a new venture, V&S Open Strategy. We've been doing strategy work since we started V&S. It was born out of the wonderful folks that I've had chance to work with through three companies, Radar Communications, Crispin and now V&S. They include Jeb Tilly, Ashley Alsop, Sara Brito and Koert Bakker have all added to the thinking about how to use our wonderful global community of 1,000 strategists. We're learning as we go and need your help to change the way strategy and innovation work is done.