Meritora: Welcome. Pricing. Meritora is based on PaySwarm and inherits a very flexible financial system. Although Meritora itself has a low fee, vendors can use PaySwarm features to provide many unique and innovative pricing structures. Vendors may use simple flat rates for purchases or may be more transparent and show multiple smaller fees and costs. It's up to vendors to leverage these features to best serve their customers. Most other online financial systems do not expose the costs that they incur by using third party networks, like those that process credit cards, rather, they hide these costs by charging higher transaction fees. The deposit and withdrawal fees listed above are based on the rates we are charged by banks and financial networks. The deposit and withdrawal rates above apply to the final amounts that are charged or credited to your credit card or bank account, not to the amounts you specify when depositing or withdrawing. Content.Ad.
Native Advertising: Media Savior or Just the New Custom Campaign? | Digital. Affiliate Every Link on the Web with VigLink. In-Text Advertising | Contextual Advertising | In-Text Contextual Ads | Cemmerce. In-Text Commerce Startup Cemmerce Raises Another $500K. Cemmerce, an Israeli startup helping publishers monetize through affiliate linking, has raised $500,000 in new funding. The round comes from digital holding company Navitrio. The firm, which also offers its portfolio companies office space and administrative services, previously invested $500,000 in Cemmerce last year. Navitrio co-founder Dror Liwer is also co-founder and CEO at Cemmerce. Cemmerce pitches itself as a new way for publishers to monetize their content. You just add a few lines of code to your site, or install one of Cemmerce’s plug-ins for WordPress, Blogger, or Tumblr.
There are other companies offering automatic affiliate linking, such as VigLink and Skimlinks. Cemmerce also offers dynamic banner ads, and publishers can add “Buy Now” links to the end of articles, allowing users to purchase the products that they just read about. The Future Belongs to 'Native' Ads, Is Your Agency Ready? The Golden Age of Internet Marketing? "Let the products sell themselves... fuck advertising, commercial psychology ... psychological methods to sell should be destroyed. " - The Minutemen, Shit From An Old Notebook We have enough data now to realize that display advertising on the Internet doesn't work. Some suggest click through rates are as low .09%, a shockingly low number. It seems like click through rates are trending towards zero. Users don't notice the ads, they don't click on them. No amount of targeting, behavioral or otherwise, will solve this problem.There are a number of reasons why, but the main one is that display ads online are the wrong metaphor.
In short, web display ads are not web native; therefore they do not and will not work. However, it also feels like we are about to enter a new, maybe a golden, age of Internet advertising and monetization. I imagine Tumblr, Instagram, Soundcloud and other services will introduce similar initiatives, again that are consistent with the way their services natively work. Going Native. Andy Weissman wrote an interesting post about what he calls the “golden age of internet marketing.”
Essentially his vision, which I mostly agree with, is that a few large platforms are going to create native monetization models that better align the interests of brands, consumers and platforms than display advertising ever did. Google and Facebook are the two clear winners in this world so far, as both have found ways to serve brand needs while creating a better experience for users (at least with paid likes in the case of Facebook).
There are a few additional thoughts I have on this whole conversation, though. First, what are the ramifications of a web that is controlled by a few successful platforms? Andy gives the example of Tumblr, Twitter, Facebook, Foursquare, Instagram and Soundcloud amongst a few others. All of these platforms have managed to generate a ton of user engagement and some are already at the user scale needed to support native brand interactions. Felix Salmon: The Future of Online Advertising | Epicenter I gave a talk last Thursday at the AppNexus Summit in front of a few hundred digital advertising types. The first part of the talk was a macro overview, but when the Q&A session started, all that anybody wanted to talk about was my take on online media.
And given how granular the discussions over the course of the rest of the day were going to be, I wanted to push back a bit against some of the unexamined assumptions which I encounter most of the time when I meet online-media people. It’s a known fact in advertising circles that only idiots click on ads — and yet advertisers still think that click-through rates mean something, and that a higher click-through rate means a better ad. The first is that there’s something necessary and inevitable about ad-driven models dominating the online media industry.
Meanwhile, people were happily paying small sums for newspapers, for magazines, for coffee, for any number of fast-moving consumer goods. Everlane. Affiliate Programs & Passive Income. WePay. Google Readies Ambitious Plan for Web-Data Exchange | Digital. Loopt Turns The Daily Deals Game On Its Head With U-Deals. Mobile social network Loopt is turning on the revenue streams by going after the daily deal space. It already partnered with Groupon to show users nearby Groupon Now deals via notifications, but today it is launching its own twist on daily deals. Loopt is calling them U-Deals. Instead of going out and getting a large inventory of deals at local merchants, U-Deals lets users request their own deals. And they try to rally their friends and other people to support the deal as well through Facebook, Twitter, email, and whatnot. Loopt is working in partnership with ChompOn, a white-label daily deals platform that launched at TechCrunch Disrupt last year.
In order for this to work, Loopt needs to get enough deals requested and then turned on. Here is the big issue with this model. How to Enroll as a Smashwords Affiliate as a Smashwords Affiliate. Tapad Brings Ad Retargeting To Mobile, And $1.8 Million From Powerhouse Investors. One of the best-performing technologies in online advertising right now is retargeting—everyone from Google to startups are making bank from it. That’s when you browse the Web and are shown an ad from a site you’ve visited in the past. The clickthroughs are much higher than a random display ad.
Now, a New York City startup called Tapad is bringing retargeting to mobile devices. Tapad was founded by Are Traasdahl, who previously was the founder and CEO of mobile entertainment company Thumbplay. Why the excitement? Tapad has come up with a method to retarget ads in both mobile browsers and mobile apps, so that if you visit a mobile Website and then open up an app, you might see an ad from that site in the app.
In order to make retargeting work on mobile phones and tablets, Tapad does more than just place cookies in your browser. So far Traasdahl says Tapad advertisers are seeing early clickthrough improvements “similar to retargeting numbers online—from 50% to 150% lift. Digital Marketing and the State of the Bobile Web: Think Bigger. From MediaPost.com, this story about the growing importance of the mobile web for advertisers (and business development programs): Mobile experts have long advised brands and publishers to set up mobile-optimized sites that they can drive consumers to via mobile advertising. It looks like they may be catching on, with nearly half (49%) of mobile campaigns sending people to their mobile sites in April, representing a 28% increase from a year ago, according to the latest data from mobile ad network Millennial Media.
Obviously, the evolution of the mobile web as a gateway between consumers and brands is still in its infancy (and evolving slowly at that), but the potential is clear. Once advertisers finally push past the “establishing a general market presence” and “lead generation” phase, they will begin to focus on specific types of functions and services that will focus not only on customer acquisition, but also customer development and retention.
And… Think bigger. Moving Beyond Systems of Record to Systems of Engagement « Dachis Group Collaboratory. When we look back at the first decade of the 21st century, it will be obvious that a few momentous changes in the business and computing landscape occurred. Of these, one of the most profound has been a decreasing emphasis on systems of record and the move towards what are called systems of engagement. Over the last 30 years, information technology has transformed the business landscape by capturing, structuring, and automated a growing percentage of the information that our businesses require to operate. This has offered a multitude of benefits to the organizations that have heavily invested in IT, not the least that information technology has been the one area where world class companies typically invest more than average performers.
This is in contrast to finance, HR, or procurement, where the best companies usually spend far less than middle-of-the-road companies. What’s also clear about the changes taking place in businesses today is that systems of record are not going away. eMarketer: Online Ad Spending Expected to Accelerate This Year To $31 Billion. Online ad spending keeps ramping up thanks to an upswing in display advertising. A new forecast from eMarketer puts online ad spending at $31.3 billion this year, up 20 percent.
That is double the 10.5 percent growth rate it put out last December for 2011. The new forecast shows online ad spending reaching nearly $50 billion in 2015. What is driving this growth is display advertising. Here’s how that $31.3 billion is estimated to break down in 2011: Search: $14.4 billionBanner ads: $7.6 billionClassifieds: $3 billionVideo ads: $2.2 billionRich media: $1.7 billionLead gen: $1.4 billionSponsorships: $900 millionEmail: $160 million. Need To Launch or Find an API? Try Mashape's API Marketplace [INVITES] Startup Mashape launched a marketplace for APIs of all kinds Thursday.
For startups looking to create or license their web-based products, an API marketplace is a boon. It allows for quick publicizing and discovery of APIs, and lets its users easily match them to developers' needs. Mashape is also launching a simple billing system and social features for API providers. "Most of the value of information technology will be delivered and sold via APIs in the near future; and not only services but also things connected to the Internet," Mashape co-founder Augusto Marietti said in a release. "We just want to build the ecosystem to let this happen, faster. " The marketplace already has more than 110 APIs, including tools for SMS, geolocation, music services, photo filters, travel, games and a great deal more.
SEE ALSO: Mashable's Series on API Management And API consumers can use any Mashape-listed API with a single developer key and a standardized interface. Paygr Looks To Combine Facebook And PayPal In A Marketplace For Local Buying And Selling. It’s no secret that the local buying and selling market is an active one these days. Blink once and you will likely have missed the launch of five local-focused startups. PayPal, eBay, and craigslist all offer models that have become the roadmap for a number of startups trying to intermix their features for a more targeted local market of buyers and sellers.
In September 2010, Paygr co-founders Brad Damphousse and Andrew Ballester began work on Paygr, working closely with the PayPal team on their API in order to gain insight into the backend and the best methods to offer a secure way to send and receive payments online. Building on this payment mechanism, Paygr took the basic idea behind craigslist’s “Services” and “For Sale” features and is attempting to make local transactions less anonymous and more secure. Today, Paygr launches into the wild with a lofty mission in mind: “Improve people’s lives by putting money in their pockets”.
N-TEN: The Nonprofit Technology Enterprise Network | Your Connection to the Nonprofit Technology Community. Google Checkout. Google Checkout is an online payment processing service provided by Google aimed at simplifying the process of paying for online purchases. Users store their credit or debit card and shipping information in their Google Account, so that they can purchase at participating stores at the click of a button. Google Checkout also offers fraud protection, as well a unified page for tracking purchases and their status. The service competes with Paypal for users.
Recent Milestones Screenshots Above: Google Checkout Screenshot -- #1Uploaded: 6/13/12 Videos Traffic Analytics Quantcast Compete Sources.
Act-On Raises $10 Million For Online Marketing Automation Platform. Act-On Software, which offers a cloud-based online marketing platform, this morning announced it has closed $10 million in Series C funding from Trinity Ventures, roughly half a year after securing $4 million. The company says will use the funding to ramp up product development , sales and marketing efforts and to expand internationally, having recently opened a UK sales office in tandem with Pipedream Marketing to service the European market. Act-On offers a platform that allows marketers to manage a variety of online marketing initiatives from a single, cloud-based system. The company’s marketing automation platform integrates with a number of applications, including Salesforce.com and Webex. Act-On says it currently boasts over 250 active customers managing over 25 million contacts. Trinity Ventures joins VC firms U.S. Venture Partners and Voyager Capital, as well as Cisco (also a client), as investors in the Beaverton, Oregon-based company.
BuySimple. 14% Of Groupon/LivingSocial Subscribers Respond To Push Notifications. As I’m writing this the perky blue box on my iPhone has lit up with a “Groupon: 64% off Papa John’s pizza” message, in the same format as I receive texts from friends — This is why these things are so manipulative, it’s almost like your BFF has texted you to go grab discounted pizza, which is comforting and unsettling at the same time. According to comScore’s State of Retail webinar, these notifications seem to be working — While 5% /6% (Groupon/LivingSocial) of users surveyed said that they open their respective apps to actively search for offers, 14% said that they engaged with the app, i.e. viewed the deal, searched for deals or purchased offers after seeing a push notification.
That’s double the engagement with minimal development effort. As 31% of 234 million U.S. mobile subscribers now own a smartphone (72 million), the reach of these notifications via app is potentially 10 million people. No wonder there’s so many of these things. How 3 Companies Took Content Marketing to the Next Level. Linking text to revenue! Skimlinks :: Simplified affiliate marketing for publishers - generate revenue from your site's content easily.
Associates Central - Home. Marketing. Market Research and Analysis on Emerging Technologies. Sponzu - Watch Ads To Fund Ideas. The Future of Advertising Will Be Integrated. Network Advertising Initiative. 4 Ways Behavioral Targeting Is Changing the Web. News.Me, Social News Service, Debuts for iPad. Flattr - Social micropayments. Flattr - Social micropayments. Why Facebook's New Questions Tool Is Good for Brands & Businesses. Top 5 YouTube Marketing Mistakes Small Businesses Make.
Replay - Future of Marketing : Future of Marketing. StumbleUpon Unveils Paid Discovery, Its New “No Click” Ad Platform. 4 Ways to Set Up a Storefront on Facebook.
Homeless Man Ted Williams Lands Kraft TV Ad on Viral Video Chart | Viral Video Charts: Week's Top Brand-Driven Viral Ads. Web Industry Topics. Video Tour of the Google Ventures Startup Lab | Liz Gannes | NetworkEffect | AllThingsD. The Florist One API | Sell Flowers on Any Website or Application Using Web Services. uKnow. Mindset Media. Media6Degrees - Socially Targeted Advertising - Facebook Turns 'Like' Into Its Newest Ad - Advertising Age - Digital. Marissa Mayer’s Next Big Thing: “Contextual Discovery” — Google Results Without Search. Why Google and Demand Media Are Headed for a Showdown: Tech News and Analysis « Write Articles - Social Bookmarking - Revenue Sharing. ONTORULE Project: BuRO 2010. Yext Organizes The Anti-Google Local Advertising Alliance (Screenshots)
Yext. Click agents. Online Video Ad Network SpotXchange Lands $12 Million. eBay - New & used electronics, cars, apparel, collectibles, sporting goods & more at low prices. Etsy - Your place to buy and sell all things handmade, vintage, and supplies. Fortumo cracks open the (Angry Birds) Piggy Bank to let Android devs offer carrier billing via SMS. The $105 Fix That Could Protect You From Copyright-Troll Lawsuits | Threat Level. Product. Chilling Effects Clearinghouse: DMCA Safe Harbor. Amazon.com Associates: The web's most popular and successful Affiliate Program. Connexity.