Contextual Advertising is also known as content-targeted advertising in online marketing industry, which means that your advertisement is shown on a Web site that is'in context' to your specific product or service. This advertising technology works by publishing your text or rich media advertisement on the relevant affiliated Web sites that best match your selected targeted keywords or channels. Our online advertising service is set on an auction model (Cost Per Visit - CPV, Cost Per Click - CPC, Pay Per Click - PPC, Cost Per Inter-Ad - CPI and Cost Per Thousand Impressions - CPM metrics), where you may bid for placement ranking.
Payment platforms are making a consistent effort to reduce the friction of allowing apps to accept micropayment transactions online. From lowing transaction fees to seamless in-app integrations, companies are striving to enable consumers to engage in one-click impulse buys – a model Amazon has done well in.