Why Your Keyword Strategy Is Incomplete Without User Intent. Keyword research has long been heralded as a pillar of a proper SEO strategy. In fact, without proper keyword research, inbound marketing efforts can be misguided, budgets misspent, and strategies designed on a poor foundation. While any SEO professional worth their title knows how to conduct keyword research, many marketers tackling SEO still fail to consider a core component of keyword research: user intent. 'User intent' is a concept that’s known to most SEO professionals, but unfortunately, used by too few. I say unfortunately, because it’s the key to improving the very foundation of SEO campaigns, while driving content strategies that yield better conversion rates, clicks, leads, and sales.
User Intent: The Art of Detecting and Fulfilling a Need In the commercial space, user intent has enormous value. If you think about it, at the heart of every search on Google, there’s some kind of intention. 1) User Intent Tells You What Users Are Looking For. 10 Innovative Uses of Pinterest. With more than 48 million users, Pinterest is one of the most popular social networks on the web. After its recent fundraising round of $200 million, it has an estimated value between $2 billion and $2.5 billion. Not too shabby for a virtual inspiration board founded only three years ago. But within that time, many users have found ultra-creative ways to use to use the visual platform.
Check out the gallery above to find interesting contests, cool campaigns and other innovative ideas for using Pinterest. Do you use Pinterest in any unconventionally creative ways? Share in the comments. Homepage image via iStockphoto, JuliaMag. 9 Silly Mistakes That Marketers Make. I'm a big fan of great marketing. When marketing is done well, it really can help a sales team make more revenue. However, many marketing groups do things that can cost a lot of money but aren't very helpful. Here are nine of them: 1. Insisting on a single message.
Some marketers have the weird idea that if everybody in the company repeats the exact same messages, customers will eventually become convinced those message are true. 2. Some marketers have an almost childlike faith in the ability of glossy brochures to generate demand for a company's offerings. 3. Some marketers insist that if customers "don't understand" a company's offering, it's because not enough people have talked to the customers. 4.
Some marketers flatter themselves into thinking what their activities are so strategic that they needn't be measured. 5. Some marketers attempt to train salespeople to sell, based upon their experience in marketing. 6. 7. 8. 9. Digital Marketing on a Shoestring | Inc. 5000. I personally believe that one of the hardest roads traveled is that of the bootstrapped entrepreneur. The hours are tremendously long, compensation is delayed, and the ability to grab meaningful market share generally will take many years. I found this out the hard way when I launched my company Rise Interactive in 2004. I only had $10,000 to invest in my company, and I had to figure out a way to grow my interactive agency. What I learned is that when you're starting out, you need to figure out a way to market your company on a shoestring budget. This generally means that you need to focus your efforts towards time-intensive activities that do not require an extensive amount of cash.
I believe that one of the best channels for bootstrapped entrepreneurs is digital marketing based on the scale and number of avenues one could promote themselves through the Internet without spending a lot of money. If you decide to pursue digital marketing, check out the below tips to help you get started. A little bit of something - not shit web design. in cornwall. Aiming to make a difference to people's lives | Redditch Standard. Buy photos » Neil Ordish holds sessions at the Sandycroft Centre to help people deal with anxiety, depression and self confidence. Picture by Nick Hands 1013002NHR1. Order this picture at www.buyphotos247.com. AN ABBEYDALE man hopes to make a difference to residents lives by offering free counselling sessions. Neil Ordish, a master practitioner in neurolinguistic programming, volunteers his time to help people lacking in self confidence or suffering from depression, anxiety and relationship problems.
Using a variety of techniques including visualisation, hypnotherapy and neuro linguistic programming, the 46-year-old aims to help more people by inviting them to his Headgym group workshops at the Sandy Croft Wellbeing Centre, on West Avenue. He said: "I do a lot of work with building self confidence in men in particular but also women. "People have gone from not being able to step out of their house to ordering a drink in a bar. Hypnotherapy in Wolverhampton – Hypnosis in Wolverhampton – Wolverhampton Hypnotherapy. Cdn2.hubspot.net/hub/53/file-24953927-pdf/offers/design_it_yourself_the_marketers_crash_course_in_visual_content_creation.pdf?t=1364179930000.
How to Use Social Media to Generate Leads. Instant Article Wizard Pro 3. Instant Article Factory $7 Trial. Answer Analyst. Harvard Business Review Case Studies, Articles, Books, Pamphlets. The Inbound Marketer's Template for Creating Buyer Personas. As a business owner or marketing manager, you know how important it is to understand and start creating buyer personas. However, you might be wondering how they're developed or even where to start.
These are questions asked by many business owners and marketing managers every day. If you ask your prospects the right questions, it's not difficult to define your buyer personas. That's why we created this guide to outline the necessary elements of building your buyer personas. The information in this guide will allow you to quickly and easily break down the key characteristics and qualities to identify who your buyer personas are. Background Basic Details About Persona's Role The little details about your prospects role or job title can be an indicator of the type of person who is visiting your website and buying from your company. Consider: What is their role at the company? Key Information About the Persona's Company How large is the company? Relevant Background Info Demographics Gender Age Range. Tips for Developing Your Winning Pricing Strategy.
It doesn’t matter how great your product is or how wonderful your lead nurturing methods are. If the price isn’t right, no one’s going to buy from you. We don’t really talk about pricing schemes all too often, but the fact of the matter is that if you aren’t pricing your products or services properly, you’ll either be selling yourself short or lose customers because the price of the product is too high for its perceived value. We’ve told you how to properly nurture leads in our free ebook “How Successful Businesses Generate Leads From Their Website”, so now it’s time to look another important component of your marketing scheme - your sales strategy - and see if we can help ensure that you’re not making a big pricing faux-pas. Developing Your Pricing Strategy Selling Money Over Memories For starters, it’s almost impossible to always offer “the lowest price” without losing money, so that right there is a problem.
Comparative Pricing Faux Pas So how can you avoid making this common faux pas? Scientific Advertising. The Contentious State of B2B Content Marketing [Infographic] - Marketo Best Practices Blog. Our friends over at MarketingProfs and the Content Marketing Institute recently released The State of B2B Content Marketing in North America. It’s a fascinating report revealing insights into how B2B marketers are using content marketing techniques and the biggest challenges they face.
The results reveal that B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in the past. Another standout from the survey found that 90% of respondents are doing some form of content marketing, but are not necessarily doing it correctly. The following infographic provides a visual interpretation of the most revealing stats from the report. Embed The Contentious State of B2B Content Marketing Infographic on your website: 13 Free Design Tools for Visual Marketers on a Budget. They say you shouldn't judge a book by its cover, but let's be honest ... a pretty cover doesn’t hurt when it comes to your marketing. That’s why -- whether you're creating lead generation content, social media content, calls-to-action, or infographics -- your marketing materials should always be as visually appealing as possible. Problem is, actually creating all these beautiful visuals isn't exactly every marketer's forte.
Oh, another problem? Design software can cost an arm and a leg (plus all the classes you need to take to learn how to work the darn stuff). But there's good news -- there are plenty of free and easy-to-use tools out there that can make you look like a master designer. Free Color Tools Even though it may seem like we have an unhealthy obsession with orange, we promise we’re equal opportunity color enthusiasts at HubSpot. 1) Adobe Color CC 2) Design-Seeds Warning: You could get lost browsing this site for hours since there are lots of food, puppy, and kitten pictures. The Secret To Attracting More Twitter Followers. If you want to build your Twitter following, take some advice from Spiderman and stay focused, according to research by Carnegie Mellon researcher Yi-Chia Wang.
Marketers seeking to increase their Twitter strategy effectiveness should heed Wang’s advice because to increase your Twitter effectiveness, you must attract followers interested in the content you tweet who will then share it with their followers. 72 Marketing Definitions. Marketing comes in a wide variety of flavors based on audience, media platform and business in today’s evolving and dynamic marketplace. (BTW–Here are 13 states of marketing and hot marketing tips to use them.) Therefore, it’s no surprise that marketers define what they do differently. Inspired by the 31 PR Definitions, here’s a roundup of 72 marketing definitions by experienced practitioners across different specialties. Marketing Definitions To start, here are explanations from the American Marketing Association (AMA), marketing’s professional organization, and Dr.
31 Public Relations Definitions. Say PR, as in public relations, particularly during a conversation about marketing and/or social media, and participants are liable to have vastly different perspectives on the topic. Traditionally, public relations referred to the art of getting mentions of a person, company or other organization placed in the media, namely print, radio and television. As a marketer active in the ever-changing world of digital marketing and social media, I understand that PR’s role has evolved and become more integrated into an organization’s overall marketing and communications.
In pursuit of a good definition of public relations, I discovered unexpected diversity in how PR professionals describe what they do. 31 Public Relations Definitions Here are thirty-one definitions of public relations from experienced PR practioners. The list starts with the Public Relations Society of America (PRSA.) Public relations helps an organization and its publics adapt mutually to each other. How to Create Marketing Personas. Marketing personas are imaginary versions of your prospects, customers and the public that contain in-depth, lifelike character traits, including fun names, to help develop content and marketing.
Personas guide a firm’s marketing and content decisions. It’s useful to develop at least three different personas with unique traits. 12 point marketing persona checklist Developing personas for your various market segments requires an understanding of your customer base. What are their demographics? Where does your product fit into this scale and how does this influence buyers? 3 types of data to add to your marketing personas To help you build your marketing personas, use the following to broaden your perspective and ground them in reality. Existing data. Once you finished developing your marketing personas, share them with people in your organization to determine if they’re on track in terms of your product and related marketing. Happy marketing, Heidi Cohen Here are some related columns:
New Facebook Data Shows How Questions Impact Comments, Shares & Likes [INFOGRAPHIC] Last week, we presented our readers with some interesting data about the impact of social CTAs on Facebook engagement. But we got to wondering -- what about posing questions in your Facebook posts? How would that impact engagement metrics such as Likes, shares, and comments? If you're an active Facebook marketer, you've probably seen countless brands using questions as a fan engagement tactic. By asking questions, the social media managers behind those pages are hoping to generate responses, thereby increasing engagement rates. In fact, the power of questions on Facebook has been accepted conventional wisdom for some time now. Digging into a large data set of more than 1.2 million posts from the 10,000 most Liked Facebook Pages, I was able to not only verify that anecdotal evidence, but also figure out specifically which types of questions work best.
Meghanmbiro.visibli.com/share/6sYHrT. How to Apply Buyer Personas to your Everyday Marketing. Every inbound marketing campaign has several pieces. Blog articles, social media, email marketing, and landing pages are all pieces that give you an opportunity to directly reach your buyer personas. Buyer personas are the key to making your inbound marketing campaign successful and bringing in sales to your company. Your buyer personas are who you are trying to reach. If you understand everything about them, where they live, what they like, what they need, their goals and objectives you will be able to optimize your content in several ways to reach your buyer personas and keep them happy.
The following list describes 10 simple ways to optimize your inbound marketing efforts to better target your buyer personas. Are you interested in learning more about buyer personas? Read our ebook, “Ultimate Guide for Creating Profitable Buyer Personas” to learn more! Use their language Social Circles Find out where your buyer personas are hanging out and go there! Solve their problem through your offers. Creating Offers that Perform at Each Level of the Sales Funnel. What are the 'Right' Questions to Ask When Creating Buyer Personas? The "Keep it Simple, Stupid" Method of Creating Landing Pages. Is your Blog a Snore or a Score? The 5 Pieces of Marketing Content that Help Close a Sale.
Media UK: British tv, radio, newspapers and magazines; contacts, news and discussions. Social Media Myths Busted. YearAhead.com. Keep your fork, marketing and training consultancy. Keep your fork, marketing and training consultancy. OneMileRunner.com. Mpower - information management solutions (ims) Smithville | Your Indiana Communications Company. 5 Key Characteristics Every Social Media Community Manager Should Have. How to Create a Facebook Business Page in 5 Simple Steps (With Video!) How to Create Content That Actually Resonates With Your Readers. Marketing Via Blogs: Why Companies Should Work With Bloggers. How to Start a Podcast – Pat’s Complete Step-By-Step Podcasting Tutorial. How to Ask for (and Get) the Right Referrals. 5 Lame Excuses Why You’re Not Doing Videos (And How to Start!) Improve Your Newsletter.
Content: 6 Tips Why It Works for Online Engagement – SnapApp Blog. How to Engage Customers: 4 Pre-Internet Examples to Learn From – SnapApp Blog. Six Companies on Pinterest Who Pin to Win – SnapApp Blog. Value Proposition Testing: 64% of marketers say landing pages are most effective. 21 Reasons Why Your Content Marketing Strategy May Be Headed for Trouble | Cox BLUE.
Content Marketing Checklist: 13 Things You Must Do Before You Publish Content. Twitter Launches More Robust Targeting for Promoted Tweets. Community Tips. A Crystal Clear Explanation of How Social Media Influences SEO. 7 Tips to Kick Your Next Marketing Webinar Up a Notch.