Marketing Blogs
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How sharing disrupts media
I’m at DLD in Munich, where David Karp of Tumblr and Samir Arora of Glam Media helped me understand the way that media and publishing are evolving these days, and the way in which creating, editing, and publishing are increasingly separate things which interact with each other in fertile and unpredictable ways. There are lots of ways of publishing content onto the web, and if you look at the relative popularity of, say, WordPress vs Tumblr vs Twitter, then it’s easy to come to the conclusion that the easier you make it to publish, the more popular you’re going to be. But at Tumblr, at least, there’s something else very interesting going on: according to Karp, there are 9 curators for every creator on his site.
Rebecca Lieb, my colleague at Altimeter Group released a new report, “ Content: The New Marketing Equation Why Organizations Must Rebalance .” The report helps organizations find balance in the creation of effective content strategies while delivering value to stakeholders and consumers and also the bottom line. It’s safe to assume that the attention of the audience as we knew it is waning.
Report: Content and the New Marketing Equation
As alluded to previously in these pages (is that what they are?), I have been perplexed for quite some time about the speed at which the craft beer culture is moving. Last summer, there was some talk here and there about "event fatigue," a reference to the fact that it was difficult to keep up with the blitz of events.
Social Media and Beer Event Craziness
Once you get beyond the beer theme, there are some great things in here about how marketing has changed during the Great Recession. by Feb 28
Designing a good advert
For the purposes of this article, 'advertising' covers all one way communications with the consumer. This include advertising via internet banners, magazines, newspapers, radio, TV, billboards, and the multitude of other media available as advertising space.10 cool Twitter visualisation tools
You might think of Twitter as a way to chat with your friends, keep up with news or to hassle minor celebrities. We think of it as a ceaseless stream of data that only really becomes useful when you filter and sort it. Here are 10 tools for doing just that, with a twist.