innovation 2.0
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Although there are simple and cost effective ways to jumpstart your efforts – for example, leveraging a company like InnoCentive to host prize-based challenges in order to rapidly find solutions to your most pressing problems – leading organizations that wish to truly embrace open innovation and crowdsourcing do so through careful planning. When seeking to engage external talent, one of the first of many questions you must first ask yourself is: Why are we doing this? What do we hope that external talent can achieve for us that our internal talent cannot (or should not) achieve, and how do we integrate the two together? The second question leading organizations in open innovation ask themselves is: Why will they care? And one good place to start in answering this difficult question is to ask: What kind of organization do you have?
How Leading Organizations Manage Their Open Innovation and Crowdsourcing Efforts – Part One
9 in Share 9 My first innovation job after graduating was as a marketer of dried soups, at the Dutch market leader called Honig. We sold around 50 million consumer packages per year.
The Bouillon Soup Lesson – You Can’t Innovate Alone
Henri Verdier
Liens faibles, liens forts. Cette semaine le dossier d'InternetActu vous propose de revenir sur ce que sont les liens faibles, ce concept forgé par le sociologue américain Mark Granovetter permettant de distinguer nos relations selon selon leur proximité, mais aussi selon leur diversité et la richesse de ce qu'elles nous apportent. A l'heure des réseaux sociaux numériques, la compréhension de la structuration et du rôle de nos relations est devenu d'autant plus importante qu'elles forgent de plus en plus toutes nos actions en ligne.
Les liens faibles, moteurs de notre diversité informationnelle
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