What are the metrics used by the major search engines to determine the value of External Links? Today, the major search engines use many metrics to determine the value of external links.
Some of these metrics include: The trustworthiness of the linking domain. The popularity of the linking page. The relevancy of the content between the source page and the target page. The anchor text used in the link. Social networking service. A social networking service (also social networking site or SNS) is a platform to build social networks or social relations among people who share interests, activities, backgrounds or real-life connections.
A social network service consists of a representation of each user (often a profile), his or her social links, and a variety of additional services. Social network sites are web-based services that allow individuals to create a public profile, to create a list of users with whom to share connections, and view and cross the connections within the system.[1] Most social network services are web-based and provide means for users to interact over the Internet, such as e-mail and instant messaging.
§History[edit] The most popular social networking sites by country Early social networking on the World Wide Web began in the form of generalized online communities such as Theglobe.com (1995),[15] Geocities (1994) and Tripod.com (1995). The 10 Social Media Metrics Your Company Should Monitor. While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure.
How do you know how effective your social media campaigns are if you’re not measuring any metrics, let alone an overall ROI? Below, we discuss ten important Social Metrics for companies. According to 2009 Mzinga & Babson Executive Education study, over 80% of professionals do not measure ROI for their company’s social media programs. Granted, Social Metrics and their measurement techniques are relatively new, and this might account for the lag in tracking. However, there are some organizations measuring social metrics, which enables them to eventually measure ROI. Visitors and sources of trafficNetwork size (followers, fans, members)Quantity of commentary about brand or product. Tracking Social Media Effectiveness. Many companies use multiple methods of social media to create brand awareness and sales.
Most of their time spent is on updating Facebook, Tweeting the latest news, commenting on LinkedIn groups, and generally keeping customers up to date. Content is important, and messaging is crucial. However, many companies are not tracking the overall effectiveness of these efforts. Marketing takes time, and the difference between an average marketer and a great marketer is the ability to determine which campaigns are worth spending time on. For example – if you spent equal time updating Facebook, and the rest of your time updating Twitter, one would (incorrectly) assume that both Facebook and Twitter will increase business equally.
So the question is: How can a company effectively track their social media effectiveness? Well, that is the easy part. And notice…I said “increase your profits” not “increase your sales”. Are you measuring the right social media metrics? Earlier this week a post on the average clickthrough rates for popular Facebook brand pages reminded me of an article I wrote nearly three years ago, which was all about how to measure social media.
At the time I believed that social media sat somewhere between offline and online, as far as measurement was concerned. Yes, you can measure the hard numbers, but what about the softer metrics? Measure Twitter effectiveness by tracking retweets. When a Twitter user sees a post they want to share with others they retweet it.
Retweeting, known as "RT" in Twittering circles, is the act of reposting someone else's Twitter update. Twitter etiquette requires that the originator of the post be credited in a retweet, this is done by beginning it with "RT @ How to Measure Twitter Marketing Effectiveness. As more and more companies decide that investing in a Twitter account is appropriate for their marketing campaign, one thing that traditionally gets lost in the discussion is how they will measure success.
Facebook to allow companies to measure effectiveness of their pages. Carolyn Everson, Facebook's vice-president of global marketing solutions, unveiled the new initiatives at New York's Advertising Week, throwing light on to how the company intends to monetise the new products it unveiled at its own f8 conference last month.
The new analytical tool, Page Insights, will allow brands to track the number of "friends of fans" and most talked about issues on their pages, and aims to give companies a richer insight into the commercial impact of any marketing on the social networking site than they are able to register by simply looking at how many users have "liked" their page. "Starbucks has 25m fans but what is the value of those? They are more likely to spend more time in Starbucks and friends of the fans are more likely to spend more time in Starbucks," she said. "Combined, they spend 8pc more time in Starbucks and they spend 11pc more frequently". How To Profit With Social Network Websites – Popular And Makes Money… « Talking Odours. Were you aware that you can profit with social network websites?
These sites are incredibly popular and are a great tool for any online or offline business. Firstly, you need to understand what social network websites are and how you can use them to your advantage. Social networking sites, like Facebook, are designed to bring people together, allow people to connect online, and allow people to meet new people. People all over the world are using social networking sites to meet new friends, to connect with people they have lost touch with and to connect with friends or family that live close or live on the other side of the world. The Three Key Ways LinkedIn Makes Money. LinkedIn (LNKD) is a business-oriented social networking site where professionals can connect with each other to explore job and career opportunities.
The company makes money primarily in three ways: Facebook Had $1 Billion In Profits Last Year, On $3.7 Billion In Revenues. How does Facebook Make Money. Did You Know? Mark Zuckerberg, the chairman and chief executive of Facebook, Inc., is currently worth $13.3 billion. His annual salary, however, is just $1 per year.The rise of Facebook has been blindingly fast and unnervingly trusted. It's actually the amount of personal data that Facebook has on its users that allows it to generate revenues so effectively. How exactly is Facebook making money? A Facebook user's profile The news that Facebook has tripled in size in the past year has grabbed headlines, but the real news was that the social network is now - in Mark Zuckerberg's words - "free cash flow positive". That piece of accounting jargon indicates that, after more than five years, the site has taken the first major step towards becoming an honest-to-god profit-making company and (perhaps) indicates that a stock market launch could finally become a possibility.
But the news that the site has money coming in needs to be examined a little closer. While it's a little difficult to discern exactly what this "free cash flow" constitutes for a private company like Facebook, one spokesman told Reuters that it "does not include any cash from private investment". If all that extra money isn't being used to shore up vital day-to-day Facebook operations, that's probably good news - but whatever the case, the site hasn't hit the high notes quite yet. Twitter Earns First Profit Selling Search to Google, Microsoft. Twitter Is Said to Be Profitable After Making Search Agreements. Twitter Dec. 21 (Bloomberg) -- Bloomberg's Scarlet Fu reports on the weekend's breaking media news in today's edition of Media Monday.
Dec. 21 (Bloomberg) -- Twitter Inc. will make about $25 million from Internet-search deals with Google Inc. and Microsoft Corp. announced in October, enough to push the site into profitability, people familiar with the matter said. An agreement that made Twitter’s messages searchable on Google’s site will generate about $15 million, said the people, who asked to remain anonymous because the terms aren’t public. A similar deal with Microsoft’s Bing search engine will earn Twitter about $10 million. Increase Brand Exposure, Loyalty, and Retention Using Social Media and Community.