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HOW TO: Launch a Group Text Messaging Campaign for Your Nonprofit for Free « Nonprofit Tech 2.0 :: A Social Media Guide for NonprofitsI like to think of group text messaging campaigns as the e-newsletter of the Mobile Web – just much shorter. Over the last decade nonprofit communicators have been perfecting e-newsletters to drive traffic to their organization’s website, blog, Facebook Page, etc. and to keep supporters informed and engaged. Now that same concept is emerging in mobile communications.
For the last 4.5 years, I have been providing lots of little tips on how nonprofits can increase their ROI through my Twitter , Facebook , YouTube , and MySpace Best Practices, but now that the vast majority of nonprofits utilize social media and have been for awhile, I think most of us are ready some more advanced strategies. My Top Five are below: 1.
Creating Your Organization's Social Media Strategy Map - Beth's Blog: How Nonprofit Organizations Can Use Social Media to Power Social Networks for ChangeSource: Dollar Bin, Flickr In February, I'll be co-teaching the " WeAreMedia Live " intensive two-day workshop in San Francisco from NTEN . The goal is to help participants create a social media strategy AND take a deep dive into the tactics and tools of social media. One of the challenges, of course, is integrating social media strategy with overall communications planning as well as Internet strategy without having the time in the workshop to drill down into those other topics. I've also been looking at examples from the corporate sector like the POST method from Forrester and thinking about adaptions for nonprofit. I've come up with synthesis - a worksheet, how-to points, and resources that would guide an organization to think strategically about social media.
9/20 Update: Make that 11 Essential Tools. Nonprofits should also be using Ustream for live-streaming while on location! The advent of the Mobile Web is slowly starting to permeate and transform nonprofit communications.
A few high-performing nonprofits across the nation are embracing social media and tapping into its power to further their missions. They are using social media tools to connect with the communities they serve. They are attracting donations, volunteers, media coverage, and employees. However, the majority of nonprofits seem to be taking a “wait and see” attitude about social media. For every nonprofit that has a staff member assigned to oversee social media efforts, there are hundreds (maybe thousands) that are simply missing out on everything social media could do for their organization. Several others are dabbling in social media – often because a younger staff member “gets it” and takes the initiative to start a blog or set up a Facebook page – but don’t have a plan for coordinating or integrating their efforts.
HOW TO: Launch a Broadcast “TV” Channel for Your Nonprofit « Nonprofit Tech 2.0 :: A Social Media Guide for NonprofitsWebsites like Ustream.tv and Justin.tv allow individuals and brands to launch their own Web-based “TV” channels. Currently, these channels can not easily be viewed on the digital TV sets in our living rooms, kitchens, and bedrooms, but it’s just a matter of time. Think about that for a second. Nonprofits will soon be broadcasting their own live TV programs to households around the world simply with a Ustream channel and a smartphone. The current technology of live-streaming on the Web has been around for a few years, but only recently with the launch of smartphone Apps that convert phones into video cameras and social media integration, has the technology started to reach mass adoption by Web users ( its up 600% in the last year !). Very few nonprofits are currently streaming live programs on Web-based TV channels and if there is one thing I have learned in 15 years of online communications for nonprofits, it’s the early adopters that always win big.
This post is co-authored by Qui Diaz , Beth Kanter and Geoff Livingston , who are working on a special project, dubbed “Philanthropy 2.0″ to provide non-profits the information they need to best serve donors and advocates. While the social web has been a fantastic place for nonprofits to harness the long tail of giving with movements like Twestival and the Case Foundation’s Giving Challenge , high dollar donor cultivation has not been prevalent. The goal of our Community Philanthropy 2.0 survey one month ago was to determine whether there is potential for nonprofits to cultivate significant donors online (defined as someone who gives $1,000 or more), and how that can be accomplished. Tremendous opportunity for nonprofits What we found was a tremendous opportunity for nonprofits to participate as trusted providers of credible information and ultimately cultivate the next generation of major donors through the social web.