Non-Profit
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HOW TO: Launch a Group Text Messaging Campaign for Your Nonprofit for Free « Nonprofit Tech 2.0 :: A Social Media Guide for Nonprofits
In my research of nonprofits using mobile technology, it’s clear that mobile technology has been slow to catch on in the nonprofit sector compared to the business and higher education sectors. Nonprofits were the absolute first to utilize social networking sites. They were getting creative and pioneering MySpace in 2005 and Facebook in 2006 long before corporate brands and universities, but that hasn’t been the case with mobile technology.
2. Launch a blog . I launched this blog in September 2009.
Five Ways Nonprofits Can Transform Their Social Media ROI (Retur
I'm thrilled to share with you the exciting news that Jumo is combining forces with GOOD to create a powerful online content and social engagement platform. This is an enormous opportunity for our talented teams to build a single community of like-minded people and mission-driven organizations. When we started Jumo over a year and half ago, we had a simple mission: to use technology to help everyday people have a meaningful impact on the world. We’ve long believed that the best way to facilitate positive change is to connect individuals to outstanding organizations working on the ground in our communities and around the world.
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Creating Your Organization's Social Media Strategy Map - Beth's Blog: How Nonprofit Organizations Can Use Social Media to Power Social Networks for Change
Source: Dollar Bin, Flickr In February, I'll be co-teaching the " WeAreMedia Live " intensive two-day workshop in San Francisco from NTEN . The goal is to help participants create a social media strategy AND take a deep dive into the tactics and tools of social media. One of the challenges, of course, is integrating social media strategy with overall communications planning as well as Internet strategy without having the time in the workshop to drill down into those other topics. I've also been looking at examples from the corporate sector like the POST method from Forrester and thinking about adaptions for nonprofit. I've come up with synthesis - a worksheet, how-to points, and resources that would guide an organization to think strategically about social media.Social Impact Blog | Weber Shandwick Social Impact is a global a
ABC news released an exclusive story today around Facebook’s new tool to help organ donors share their donor registration status. Having been deeply embedded in the organ donation community in the past, I can say that this is a huge accomplishment for the thousands of advocates who work tirelessly day in and day out to help save lives and promote the cause. Recently, I blogged about the power of the “nudge” and how a seemingly small change in everyday activity can generate desired impact on target audience behavior. Through the power of Facebook’s news stream and a quick commitment to updating a life event (and adding a personal story if so desired), the issue now has fuel to take center stage and grab attention in a whole new way.
One way to think of your various different online properties is that they are a series of oceans, streams and lakes to catch fish that happen to be swimming by. Your Facebook Page Like Box, your email optin form, your request more information form are fishing nets. Visitors will arrive at your website by searching… Read more >>
Social media marketing for non-profits – by John Haydon
Soren Gordhamer, Wisdom 2.0 Summit Organizer I am filled with gratitude to Soren Gordhamer for his vision of bringing together an amazing group of people who work in the area of mindfulness and technology for Wisdom 2.0 , a three-day event aimed at addressing an compelling issue: "The question for most of us is not if we will use the technologies of our age, from cell phones to social media, the question is how can we do so with mindfulness, meaning, and wisdom?" Soren is the author of the book, " Wisdom 2.0 " and writes about mindfulness and technology use for Huffington Post and on Mashable . If you want to explore the intersection of technology use and mindfulness, follow Soren's work. Technology stress and information overload have been around for decades. I've been looking for ways to reduce techno stress since I first started working in the nonprofit technology field in 1992.
Beth's Blog: How Nonprofit Organizations Can Use Social Media to
9/20 Update: Make that 11 Essential Tools. Nonprofits should also be using Ustream for live-streaming while on location! The advent of the Mobile Web is slowly starting to permeate and transform nonprofit communications.
10 Essential Tools for the Nonprofit New Media Manager on the Go « Nonprofit Tech 2.0 :: A Social Media Guide for Nonprofits
Social Media Strategy for Nonprofits and Businesses
Idealware and Darim Online, with support from Balance Interactive, have just released a free Nonprofit Social Media Policy Workbook for nonprofits trying to figure out how to get a handle on the personnel side of social media. In this simple yet complete guide, the authors walk through many of the critical social media policy issues with which organizations struggle: the reasons for a policy, applying organizational values to the policy, social media roles, what to say online, social media monitoring strategy, responding to criticism online, responding to other comments online, privacy and permissions, and thinking through copyright and attributions. If you are looking for a starting point for your social media policy, look no further.
Why every nonprofit needs a social media strategy | SPURspectives
A few high-performing nonprofits across the nation are embracing social media and tapping into its power to further their missions. They are using social media tools to connect with the communities they serve. They are attracting donations, volunteers, media coverage, and employees. However, the majority of nonprofits seem to be taking a “wait and see” attitude about social media. For every nonprofit that has a staff member assigned to oversee social media efforts, there are hundreds (maybe thousands) that are simply missing out on everything social media could do for their organization. Several others are dabbling in social media – often because a younger staff member “gets it” and takes the initiative to start a blog or set up a Facebook page – but don’t have a plan for coordinating or integrating their efforts.HOW TO: Launch a Broadcast “TV” Channel for Your Nonprofit « Nonprofit Tech 2.0 :: A Social Media Guide for Nonprofits
Websites like Ustream.tv and Justin.tv allow individuals and brands to launch their own Web-based “TV” channels. Currently, these channels can not easily be viewed on the digital TV sets in our living rooms, kitchens, and bedrooms, but it’s just a matter of time. Think about that for a second. Nonprofits will soon be broadcasting their own live TV programs to households around the world simply with a Ustream channel and a smartphone. The current technology of live-streaming on the Web has been around for a few years, but only recently with the launch of smartphone Apps that convert phones into video cameras and social media integration, has the technology started to reach mass adoption by Web users ( its up 600% in the last year !). Very few nonprofits are currently streaming live programs on Web-based TV channels and if there is one thing I have learned in 15 years of online communications for nonprofits, it’s the early adopters that always win big.This post is co-authored by Qui Diaz , Beth Kanter and Geoff Livingston , who are working on a special project, dubbed “Philanthropy 2.0″ to provide non-profits the information they need to best serve donors and advocates. While the social web has been a fantastic place for nonprofits to harness the long tail of giving with movements like Twestival and the Case Foundation’s Giving Challenge , high dollar donor cultivation has not been prevalent. The goal of our Community Philanthropy 2.0 survey one month ago was to determine whether there is potential for nonprofits to cultivate significant donors online (defined as someone who gives $1,000 or more), and how that can be accomplished. Tremendous opportunity for nonprofits What we found was a tremendous opportunity for nonprofits to participate as trusted providers of credible information and ultimately cultivate the next generation of major donors through the social web.
Social Media for Social Causes Study: The Results
Insgesamt wurden 65 deutsche Non-Profit-Organisationen von spendino getestet. Sie sehen hier die 20 bestplatzierten Organisationen der Gesamtwertung.
Social Media Report – Oktober 2010
There’s a nice piece this month in Fundraising Success by Tom Harrison , who offers helpful tips on raising money when every inbox and mailbox is clogged with electioneering. (It’s not online yet but should be soon here .) I think it’s worth sharing his advice. 1. Don’t anticipate failure - you’ll fail. If you’re afraid of the election and react by reducing your marketing and fundraising efforts, you guarantee a self-fulfilling prophesy of failure.