Five Ways Nonprofits Can Transform Their Social Media ROI (Retur For the last 4.5 years, I have been providing lots of little tips on how nonprofits can increase their ROI through my Twitter, Facebook, YouTube, and MySpace Best Practices, but now that the vast majority of nonprofits utilize social media and have been for awhile, I think most of us are ready some more advanced strategies. My Top Five are below: 1. Learn basic HTML. You need to know basic HTML to utilize the Static FBML App on Facebook, to correctly design your Twitter and MySpace profiles, your YouTube channel, and to create and maintain a blog that is visually appealing and professional. The ability to write simple code for website and image links really is the number one skill that can transform your social media campaigns. 2. I launched this blog in September 2009. 3. When I first got on MySpace in February 2006, the early adopters were the Humane Society, Peta, ASPCA, Oxfam, To Write Love on Her Arms, and Invisible Children. Now social media and the Web in general is going mobile.
Social media marketing for non-profits – by John Haydon Launch a Group Text Messaging Campaign for Your Nonprofit for Free « Nonprofit Tech 2.0 :: A Social Media Guide for Nonprofits [tweetmeme] I like to think of group text messaging campaigns as the e-newsletter of the Mobile Web – just much shorter. Over the last decade nonprofit communicators have been perfecting e-newsletters to drive traffic to their organization’s website, blog, Facebook Page, etc. and to keep supporters informed and engaged. Now that same concept is emerging in mobile communications. Text messaging campaigns help keep supporters engaged and informed, and can significantly increase traffic to nonprofit mobile websites and smartphone Apps. In my research of nonprofits using mobile technology, it’s clear that mobile technology has been slow to catch on in the nonprofit sector compared to the business and higher education sectors. Mostly I think it’s because nonprofits think mobile technology tools are too expensive. TextMarks :: Free, Web-based, Ad-Supported, United States Only 1. 2. 3. TextMarks Dashboard FrontlineSMS :: Free for Nonprofits, Software, No Ads, Intermational Like this:
Marketing for Nonprofits Social Media Strategy for Nonprofits and Businesses Blogs In the first class of our five week course, Mastering Your Mix: A Practical Approach to Integrated Communications, we focused on finding your core audience and how your communications should be tailored to their wants. We had a lot of great questions from the session, many of which were answered by our co-presenter and communications expert Chris Tuttle in the chat. Since communications integration is a complicated topic, and audience segmentation can sound more difficult than it is, we thought we would re-post our in class answers for everyone to learn from. How can we find demographic information?Looking at Google Analytics can be a great place to start. Facebook also has an insights tool which can help you discover who your followers are, and your broadcast email tool may have some valuable information as well. I think it's terrific to create different versions of content for specific audiences and/or channels. How do you determine how often to message to your audience?
Creating Your Organization's Social Media Strategy Map - Beth's Blog: How Nonprofit Organizations Can Use Social Media to Power Social Networks for Change Source: Dollar Bin, Flickr In February, I'll be co-teaching the "WeAreMedia Live" intensive two-day workshop in San Francisco from NTEN. The goal is to help participants create a social media strategy AND take a deep dive into the tactics and tools of social media. One of the challenges, of course, is integrating social media strategy with overall communications planning as well as Internet strategy without having the time in the workshop to drill down into those other topics. I've also been looking at examples from the corporate sector like the POST method from Forrester and thinking about adaptions for nonprofit. Here's a roadmap and worksheet to do just that! The Social Media Strategy Map and Worksheet 1. What do you want to accomplish with social media? Set objectives based on a clear understanding of how social media changes the feedback loop between your organization and stakeholders. 2. Who must you reach with your social media efforts to meet your objective? 3. Resources 4. 5. 6.
The Dragonfly Effect - Small Acts Create Big Change Make stories part of your culture — and more than that, the integrity of your culture. All-hands meetings can be pivotal here. Stories are often the best way to relate how a company is doing, what people are doing well, and what they could be doing better. And when leaders do this with transparency, honesty and humility, they make their employees feel good about their work — even if things aren’t all peachy. In practice: Capturing moments, good or bad, in story form can authentically connect your employees to your company, and increase their commitment to their work. 7. The best tactic here is to create an internal “story bank,” or database of stories, where employees and even customers can write and submit stories complete with titles. Nike, Apple and eBay all harness stories as tools to crowdsource ideas — especially what their consumers are really passionate about. In Practice: Comcast pioneered one of the very first effective campaigns on Twitter when it launched @ComcastCares.
Launch a Broadcast “TV” Channel for Your Nonprofit « Nonprofit Tech 2.0 :: A Social Media Guide for Nonprofits Websites like Ustream.tv and Justin.tv allow individuals and brands to launch their own Web-based “TV” channels. Currently, these channels can not easily be viewed on the digital TV sets in our living rooms, kitchens, and bedrooms, but it’s just a matter of time. Think about that for a second. Nonprofits will soon be broadcasting their own live TV programs to households around the world simply with a Ustream channel and a smartphone. The current technology of live-streaming on the Web has been around for a few years, but only recently with the launch of smartphone Apps that convert phones into video cameras and social media integration, has the technology started to reach mass adoption by Web users (its up 600% in the last year!). The steps below will help you create a broadcast TV channel for your nonprofit on Ustream (see Stand Up To Cancer’s Channel). 1) Sign up and create your profile on Ustream. Your username becomes your Ustream Channel URL, so choose wisely. 5) Start broadcasting!
Companies For Good By Allison McGuire | @CaliMcG We're excited to announce the release of our newest Good Card case study! Datalogix, a company that provides marketing infrastructure for the data driven era by connecting digital advertising to offline sales, uses Network for Good's, Good Card® to incentivize employee referrals. As part of this referral program, Datalogix’s human resources team sought to create a rewards program that reflected its culture of giving. Key case study findings include: → Employees are motivated to shape the Datalogix work culture. The addition of the Good Card to the existing referral program gives employees great incentive to refer top talent. → Employees contribute to charities of all shapes and sizes. With 1.4 million charities to choose from, it’s not just large nonprofits that receive donations—local nonprofits and niche causes also receive much-needed support. Read the full Datalogix Good Card case study here.
10 Essential Tools for the Nonprofit New Media Manager on the Go « Nonprofit Tech 2.0 :: A Social Media Guide for Nonprofits [tweetmeme]9/20 Update: Make that 11 Essential Tools. Nonprofits should also be using Ustream for live-streaming while on location! The advent of the Mobile Web is slowly starting to permeate and transform nonprofit communications. Much to the chagrin of traditional media, the new leaders of the nonprofit sector will function much like reporters. Some nonprofits have begun to lay a foundation for their mobile communications strategies. 1. Twitter has a mobile website (m.twitter.com) and its own official Twitter App for iPhone, iPhone Touch and iPad. 2. Facebook has a mobile site (m.facebook.com), a touch site (touch.facebook.com), and Apps for iPhone, Android, Blackberry, Palm, Sidekick and many more. 3. Foursquare is essential for nonprofits that are location-based (such as museums, food banks, and libraries). 4. TwitPic.com allows you to easily share photos on Twitter in real-time. 5. 12Seconds.tv 12Seconds.tv is like TwitPic, except for video. 6. 7. 8. 9. 10. Like this: Like Loading...
The Online Community Guide Social Media for Social Causes Study: The Results This post is co-authored by Qui Diaz, Beth Kanter and Geoff Livingston, who are working on a special project, dubbed “Philanthropy 2.0″ to provide non-profits the information they need to best serve donors and advocates. While the social web has been a fantastic place for nonprofits to harness the long tail of giving with movements like Twestival and the Case Foundation’s Giving Challenge, high dollar donor cultivation has not been prevalent. The goal of our Community Philanthropy 2.0 survey one month ago was to determine whether there is potential for nonprofits to cultivate significant donors online (defined as someone who gives $1,000 or more), and how that can be accomplished. Tremendous opportunity for nonprofits What we found was a tremendous opportunity for nonprofits to participate as trusted providers of credible information and ultimately cultivate the next generation of major donors through the social web. Group social media preferred over personal efforts
Online Fundraising, Advocacy, and Social Media -