Launch a Broadcast “TV” Channel for Your Nonprofit « Nonprofit Tech 2.0 :: A Social Media Guide for Nonprofits
Websites like Ustream.tv and Justin.tv allow individuals and brands to launch their own Web-based “TV” channels. Currently, these channels can not easily be viewed on the digital TV sets in our living rooms, kitchens, and bedrooms, but it’s just a matter of time. Think about that for a second. The current technology of live-streaming on the Web has been around for a few years, but only recently with the launch of smartphone Apps that convert phones into video cameras and social media integration, has the technology started to reach mass adoption by Web users (its up 600% in the last year!). The steps below will help you create a broadcast TV channel for your nonprofit on Ustream (see Stand Up To Cancer’s Channel). 1) Sign up and create your profile on Ustream. Your username becomes your Ustream Channel URL, so choose wisely. Next, under “Account Settings” upload a brief “Bio” i.e, summary of your organization and a profile picture. 2) Create your first “Show”. Next, choose a “Category”.
10 Essential Tools for the Nonprofit New Media Manager on the Go « Nonprofit Tech 2.0 :: A Social Media Guide for Nonprofits
[tweetmeme]9/20 Update: Make that 11 Essential Tools. Nonprofits should also be using Ustream for live-streaming while on location! The advent of the Mobile Web is slowly starting to permeate and transform nonprofit communications. Just like social media transformed the nonprofit sector and how it communicates with its supporters, so will the Mobile Web (even more so). The best new media managers, online community builders, bloggers, and activists will be connected and communicating with their supporters from anywhere, at any time when the need arises. Much to the chagrin of traditional media, the new leaders of the nonprofit sector will function much like reporters. Some nonprofits have begun to lay a foundation for their mobile communications strategies. 1. Twitter has a mobile website (m.twitter.com) and its own official Twitter App for iPhone, iPhone Touch and iPad. 2. 3. Foursquare is essential for nonprofits that are location-based (such as museums, food banks, and libraries). 4.
Social Media Strategy for Nonprofits and Businesses
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Five Ways Nonprofits Can Transform Their Social Media ROI (Retur
For the last 4.5 years, I have been providing lots of little tips on how nonprofits can increase their ROI through my Twitter, Facebook, YouTube, and MySpace Best Practices, but now that the vast majority of nonprofits utilize social media and have been for awhile, I think most of us are ready some more advanced strategies. My Top Five are below: 1. Learn basic HTML. You need to know basic HTML to utilize the Static FBML App on Facebook, to correctly design your Twitter and MySpace profiles, your YouTube channel, and to create and maintain a blog that is visually appealing and professional. 2. I launched this blog in September 2009. 3. When I first got on MySpace in February 2006, the early adopters were the Humane Society, Peta, ASPCA, Oxfam, To Write Love on Her Arms, and Invisible Children. Now social media and the Web in general is going mobile. 4. It has taken 10 years for online giving to reach 5% of total giving in the United States. 5. Like this: Like Loading...
Launch a Group Text Messaging Campaign for Your Nonprofit for Free « Nonprofit Tech 2.0 :: A Social Media Guide for Nonprofits
[tweetmeme] I like to think of group text messaging campaigns as the e-newsletter of the Mobile Web – just much shorter. Over the last decade nonprofit communicators have been perfecting e-newsletters to drive traffic to their organization’s website, blog, Facebook Page, etc. and to keep supporters informed and engaged. Now that same concept is emerging in mobile communications. Text messaging campaigns help keep supporters engaged and informed, and can significantly increase traffic to nonprofit mobile websites and smartphone Apps. In my research of nonprofits using mobile technology, it’s clear that mobile technology has been slow to catch on in the nonprofit sector compared to the business and higher education sectors. Nonprofits were the absolute first to utilize social networking sites. Mostly I think it’s because nonprofits think mobile technology tools are too expensive. TextMarks :: Free, Web-based, Ad-Supported, United States Only 1. 2. 3. TextMarks Dashboard Like this:
Social Media for Social Causes Study: The Results
This post is co-authored by Qui Diaz, Beth Kanter and Geoff Livingston, who are working on a special project, dubbed “Philanthropy 2.0″ to provide non-profits the information they need to best serve donors and advocates. While the social web has been a fantastic place for nonprofits to harness the long tail of giving with movements like Twestival and the Case Foundation’s Giving Challenge, high dollar donor cultivation has not been prevalent. The goal of our Community Philanthropy 2.0 survey one month ago was to determine whether there is potential for nonprofits to cultivate significant donors online (defined as someone who gives $1,000 or more), and how that can be accomplished. Tremendous opportunity for nonprofits What we found was a tremendous opportunity for nonprofits to participate as trusted providers of credible information and ultimately cultivate the next generation of major donors through the social web. Group social media preferred over personal efforts
Beth's Blog: How Nonprofit Organizations Can Use Social Media to
Social media marketing for non-profits – by John Haydon
PHILANTHROPY 2173
Katya's Non-Profit Marketing Blog
