Every Company Is A Media Company
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IPR’s 2009 Distinguished Lecture: Jon Iwata, IBM « PulsePoint Group - Communications Management Consulting
Jon Iwata, SVP of communications and marketing at IBM, gave the following speech on the future of the communications profession at the November 4th 2009 Institute for Public Relations Distinguished Lecture Series at the Yale Club in New York City.
IBM digital chief: “A digital department is somewhat preposterous” « Arun Sudhaman
Ben Edwards departed his role as publisher of Economist.com earlier this year to move to a newly-created position as VP of digital strategy and development at IBM, based in New York.
The lecture was by Jon Iwata , IBM’s Senior Vice President, who heads the marketing, communication and citizenship organization departments of that company.
Jon Iwata at the Yale Club last night. Are corporate ideology and cultural integralism back in town? : PR CONVERSATIONS
Blogging Innovation: Combining Brand Management with Workforce Enablement - Innovation blog articles, videos, and insights
In my December BusinessWeek.com column, I highlighted the vital need for internal branding, calling it the missing link between perception and reality, promise and delivery, effective marketing and positive outcomes.
Every Company Is A Media Company
Vanessa DiMauro , CEO, Leader Networks and I are leading this research as part of our 2010 Fellowship with The Society for New Communication Research (SNCR).Introduction
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[Translations: French , German , Hebrew , Italian , Japanese , Portuguese , Romanian , Spanish ] The long tail is famously good news for two classes of people; a few lucky aggregators, such as Amazon and Netflix, and 6 billion consumers.
The Technium: 1,000 True Fans
Tech giants poised to go M&A crazy Therese Poletti's Tech Tales
SAN FRANCISCO (MarketWatch) -- It was as if an investment banker slipped some deal-making potion to technology executives last week, making them all crazy for M&A. The chief executives of long-time rivals IBM Corp.
Tim Ferriss Scam! Practical Tactics for Dealing with Haters
Brute force seldom works with haters. Redirection does. (Photo: Deadstar 2.0 )
“Be yourself.” It’s one of the rules of social media.