S Africa Trend Bulletin covering "5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014" For Africa By Africa: African solutions to African challenges done the African way. It goes without saying that Africa is truly rising. And alongside rising incomes (throughout the high end, the middle classes, and for 'new' consumers), in 2014, confidence and pride will rise, too.
Some numbers: Every three years, life expectancy on the continent increases by a year. (Renaissance Capital, July 2013) 11 out of the 20 fastest growing countries globally are in sub-Saharan Africa. (The World Bank, January 2013) Almost two-thirds of Africans think this year will be better than last, double the European rate. (The Economist, March 2013) Today, both domestic businesses and global brands creating products for Africans are realizing that, in order to offer real and relevant solutions, their offerings must reflect those customers by adopting as many region-specific features, elements and quirks as possible.
Next for FABA? SABMiller: Eagle Lager Lager features traditional African ingredients 1. 2. 2014-06-UTILIT-EASERS1.pdf. The insider’s guide to mobile Web and marketing in Kenya 2012. Africa's Mobile Revolution. Nigeria: State Of Digital Media. The insider’s guide to mobile Web and marketing in Nigeria. Hubs in Africa. Bitcoin and M-Pesa: Why money in Kenya has gone digital. When thinking about the future of money, many of us now invariably have thoughts about bitcoin. Where is it going? What role might it play in our financial lives? No matter what you think about it, bitcoin is great for starting a debate on where digital money is heading.
Africa is a place where bitcoin has major potential. But what you might not realize is how important electronic money already is to countries there such as Kenya. Digital money and Kenya Kenya is clearly a place where the concept of physical money started going out of style years ago – and it likely has something to do with the lack of infrastructure investments that come from the banking industry.
Safaricom, which has a 70% mobile market share in Kenya, lets its customers send and receive money using M-PESA. Not just payments While M-PESA is very successful as a payment platform, it is now becoming a system for other financial services in Kenya. Source: Safaricom When banks tried to compete… Monetary inefficiencies.