Why Curation
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Today content curation is " sold ", promoted and marketed as the latest and trendiest approach to content production, SEO visibility, reputation and traffic building . But is it really so? Is it really true that by aggregating many content sources and picking and republishing those news and stories that you deem great is really going to benefit you and your readers in the long run?
What Makes A Great Curator Great? How To Distinguish High-Value Curation From Generic Republishing
Content Curation Strategies for Corporate Learning « Media1derLand
In my previous blog post, Your New Role: Learning Content Curator , I underscored the need for corporate learning professionals to begin to let go of content creation and start nurturing a content curation mindset. According to global marketing strategy guru Rohit Bhargava , a Content Curator is someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online. As content curators for corporate learning, we are tasked with providing context and filters for learning content that not only guide learners to the appropriate formal learning opportunities, but also timely informal assets their peers and managers develop and publish. By donning the content curator hat on top of a strong foundation in instructional design and performance consulting, we open doors to a new incarnation of interactive online learning. We begin to break through the traditional boundaries previously imposed on learning content.
Seven Things Human Editors Do that Algorithms Don't (Yet) - Eli Pariser - The Conversation - Harvard Business Review
For the last year, I've been investigating the weird, wild, mostly hidden world of personalization for my book , The Filter Bubble . The "if you like this, you'll like that" mentality is sweeping the web — not just on sites like Amazon and Netflix that deal with products, but also on sites that deal with news and content like Google search (users are increasingly likely to get different results depending on who they are) and Yahoo News. Even the New York Times and the Washington Post are getting in on the act, investing in startups that provide a "Daily Me" approach to the newspaper. The business logic behind this race to personalize is quite simple: if you can draw on the vast amount of information users often unwittingly provide to deliver more personally relevant content, your visitors have a better experience and keep coming back.Capitalizing On Curation: Why The New Curators Are Beating The Old | Fast Company
Barring the invention of a "time turner" like the one Hermione Granger sported in 3 rd Harry Potter novel, most of us will never have enough time to consume the information we might otherwise want to absorb. There's simply too much info and too few waking hours. Enter the notion of curation, a relatively new term that is not unlike the editor of old, a trusted person or organization that filters information and aggregates it in an organized fashion for others to enjoy. According to Steve Rosenbaum, author of Curation Nation , "curation is the new way of organizing the web going forward." And no doubt he's right. Curious about why new curators like Thrillist and PSFK were thriving while the traditional publishing world floundered, I spent some time with their respective founders, Ben Lerer and Piers Fawkes.
This post reflects the opinions of the author and not necessarily those of Mashable as a publication. Steven Rosenbaum is a curator, author, filmmaker and entrepreneur. He is the CEO of Magnify.net , a real-time video curation engine for publishers, brands, and websites.
Why Curation Is Just as Important as Creation [OPINION]
Why Curation Is Important to the Future of Journalism
Josh Sternberg is the founder of Sternberg Strategic Communications and authors The Sternberg Effect . You can follow him on Twitter and Tumblr . Over the past few weeks, many worries about the death of journalism have, well, died. Despite shrinking newsrooms and overworked reporters, journalism is in fact thriving.
I’m guessing that a lot of you think that now – right now – is a golden age of creation. And in many ways, it is. It’s never been a better time to make art of all kinds, from video games – my own art of choice – through books to filmed entertainment and beyond. Sure, the massive media disintermediation spawned by the Internet has spawned a golden age for creators, at least for touching audiences directly. But finding great, sometimes underappreciated art is the thing we consumers need the most help on right now – especially because there’s so much of it out there, and so much of it that can be easily accessed.