Augmented Reality

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http://blogs.orange-business.com/connecting-technology/2010/08/enterprise-augmented-reality---an-augmented-marketing-ploy-or-substantive-reality.html By now we've heard most of the hype and the substance about Augmented Reality . Not a day goes by without the announcement of a new smartphone application or advertisement that captures our imagination creatively but leaves us wondering what the long term usefulness could be once the instant gratification wears off.

Enterprise Augmented Reality - An augmented marketing ploy or substantive reality? - [En] Orange Business Live

http://gulfnews.com/in-focus/technology/gitex/vision-based-augmented-reality-is-the-next-big-thing-1.699967 Dubai : Imagine seeing an advertisement for a building in a newspaper and pointing your phone at it for instant 3D images of its interiors and exteriors.

Vision-based augmented reality is the next big thing

Earlier this month I presented the keynote at the ReadWriteWeb Mobile Summit , on the topic of Mobile trends in 2010 and beyond.

Mobile Summit Keynote, Plus Photo Highlights From The Day

http://www.readwriteweb.com/archives/mobile_summit_keynote_plus_photo_highlights.php

Augmented reality: it's like real life, but better | Technology

Don't act too surprised if, some time in the next year, you meet someone who explains that their business card isn't just a card; it's an augmented reality business card. You can see a collection and, at visualcard.me , you can even design your own, by adding a special marker to your card, which, once put in front of a webcam linked to the internet, will show not only your contact details but also a video or sound clip. Or pretty much anything you want. http://www.guardian.co.uk/technology/2010/mar/21/augmented-reality-iphone-advertising
Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality , in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality. http://en.wikipedia.org/wiki/Augmented_reality

Augmented reality - Wikipedia, the free encyclopedia

Augmented Reality Archives

http://www.readwriteweb.com/archives/augmented-reality/ "Mobile video is shaky by definition," says Norman Winarsky, VP at SRI Ventures, part of Silcon Valley-based SRI International, a nonprofit performing sponsored R&D for governments, foundations and businesses.

Google Goggles Gets Translation

http://www.readwriteweb.com/archives/google_goggles_gets_translation.php Google has released a new version of Google Goggles with an exciting new feature: translation. According to the company's blog, the new feature will be able to read five different, Latin-based languages and translate to many more, all using a smartphone's camera. The new version of Google Goggles will help translate text from English, French, Italian, German and Spanish into many more languages, and will be able to read many more, including non-Latin-based langauges such as Chinese, Hindi and Arabic, in the future.

Live Video Access for iPhone OS 4.0 Has AR Developers Excited

When Steve Jobs and Apple announced some of the new features and APIs that would be available in the upcoming iPhone OS 4.0 upgrade , they managed to sneak in a feature that has gone largely unnoticed. http://www.readwriteweb.com/archives/live_video_access_for_iphone_os_40_has_ar_developers_excited.php
Become an expert on Augmented Reality (AR) in one quick read. Decrease your AR development time to market by learning from the first wave of early adopters of this new technology.

Augmented Reality for Marketers and Developers: Analysis of the

http://readwriteweb.com/reports/augmented-reality/
http://www.readwriteweb.com/archives/the_augmented_reality_industrys_jan_brady_complex.php I'm starting to think that the Augmented Reality industry is very close to developing a Jan Brady complex. If you know what a "Jan Brady complex" is, then skip to the next paragraph. For those who didn't grown up with the 1970s-era television show The Brady Bunch, a Jan Brady complex refers to the middle sister Jan Brady who constantly complained that her older sister Marcia received all the attention.

The Augmented Reality Industry's Jan Brady Complex

State of the Augmented Reality Union from the RWW Mobile Summit

Last Friday, ReadWriteWeb hosted our second unconference event in Mountain View, California as experts from around the world gathered to discuss the mobile Web and its future. One of the hot topics I was eager to discuss going into the event was augmented reality (AR) - a top trend that we are tracking here at ReadWriteWeb.

Qualcomm’s New Vision-based Augmented Reality Platform Will Knoc

Vision-based augmented reality — that is, pulling in data from a device’s camera and using it to position and rotate 3D models drawn on top of an on-screen view of the real world — isn’t really anything new .
AR Startups

7 Best Augmented Reality Apps | Magazine

Yelp Monocle Uses the iPhone’s cam and compass to place Yelp ratings over a live view of establishments. Ideal for identifying five-star dive bars and avoiding bourgie bistros.
vmworld2010