Awards honor top 10 Internet moments of the decade - CNN.com - F. The History of the Internet in a Nutshell - Flock. By Cameron Chapman If you’re reading this article, it’s likely that you spend a fair amount of time online. However, considering how much of an influence the Internet has in our daily lives, how many of us actually know the story of how it got its start? Here’s a brief history of the Internet, including important dates, people, projects, sites, and other information that should give you at least a partial picture of what this thing we call the Internet really is, and where it came from.
While the complete history of the Internet could easily fill a few books, this article should familiarize you with key milestones and events related to the growth and evolution of the Internet between 1969 to 2009. 1969: Arpanet Arpanet was the first real network to run on packet switching technology (new at the time). The first message sent across the network was supposed to be "Login", but reportedly, the link between the two colleges crashed on the letter "g". 1969: Unix 1970: Arpanet network 1971: Email. 4 Ways Social Media is Changing Business - Flock. Soren Gordhamer writes and consults on ways we can more creatively and effectively use the technologies of our age, including social media.
He is the author of "Wisdom 2.0" (HarperOne, 2009). You can follow him on Twitter at @SorenG. Social media is helping to forge a new era in business transparency and engagement, creating both new challenges and opportunities. Gone are the days when companies could rely on carefully crafted press releases or flashy ad campaigns to communicate with their customers, often in an attempt to convince people that their products are the best in the field. Companies now face a clear choice: wall themselves in and become increasingly controlled and hidden, or use social media and other means to reveal their human side, welcome transparency, and forge new relationships with their customers. Below are the top four broad shifts that social media is causing in business. 1. 2. 3. 4. If I want to communicate with a company, I tend to look them up on Twitter first.
Study Reveals That Online Searches Affect Emotions, Memory - Flo. If you’re not creating great content to help your company get found online, you’re missing an incredible opportunity to legitimately connect with people searching for information related to your industry or product. According to a new study from the University of Missouri, out of the 73% of American adults who use the internet daily, over half of them emotionally responded and remembered content that they found “searching” instead of “surfing.” This data, published as “The Effect of Searching Versus Surfing on Cognitive and Emotional Responses to Online News” in the Journal of Media Psychology, should be an immediate motivator for any business interested in driving highly qualified leads through SEO.
This study absolutely confirms that companies creating quality content that meet the informational needs of readers (rather than only their entertainment needs) have a greater chance of connecting emotionally to potential customers. SEO for Lead Generation Kit. The Only Four Reasons To Use Internet Explorer - Flock. 5 Easy Social Media Wins for Your Small Business. Samir Balwani is an emerging technology strategist at Morpheus Media, a firm specializing in Social Marketing, SEM, and SEO. You can follow him on Twitter @samirbalwani and get his newsletter. One of the biggest misconceptions with online marketing is that social media is only for large brands.
Truthfully, a small business that invests its time wisely can improve customer (or client) loyalty and traditional word of mouth marketing efforts. Social media is useful for almost every type of business. Cafes, retail stores, and even professional services can build their online reputation and increase trust. By taking advantage of social media, businesses can make themselves more accessible, more personable, and maintain long term connections.
Here are five ways small businesses can capitalize on this new form of marketing. Why use social media? The best way to illustrate why small businesses are using social media is with a story. Now, that mentality has changed. Big Win 1: Local Social Networks. Eight Steps to Internet Unpopularity - PC World - Flock. After a particularly trying weekend moderating the Macworld forums, it occurred to me that there are a handful of ways to become an Internet pariah in a very short period of time. In the hope that you might not fall into some of these traps, allow me to enumerate those ways. 1. Troll Let's start with the most obvious. Take up an unreasonably opposing point of view simply to get a rise out of people. This is most effective when you visit a site devoted to Subject A and then state that just about everything related to that subject stinks.
For example, visit a Nikon forum and slam its cameras in favor of Canon. 2. 3. 4. Nitpick an article or blog post? 5. 6. 7. Content Marketing Today » Top 10 Lessons Small Businesses Can Ta. This week, several client meetings reinforced a vital truth: Content marketing isn’t an arcane theory taught in expensive graduate schools that only billion dollar companies can use. In fact, great content marketing is much more about brains than big bucks. Those client conversations took me back to lessons learned from more than a dozen case studies we featured in Get Content Get Customers. What came through loud and clear was that content marketing requires discipline, patience, and persistence, but it doesn’t require an enormous budget.
It’s particularly gratifying to watch so many small businesses and independent professionals putting content marketing to work. Here in SW Florida, Dean Piccirillo of HBK Sorce Financial, realtor, Chris Griffith, and Simply Cupcakes of Naples are three inspirational examples. With minimal budgets and maximum creativity, they are executing content marketing strategies that deliver tangible results.
10 effective ways to collect email addresses « SimplyCast: Email. 50 most annoying things about the internet - Telegraph - Flock. Anti-social media « Copybot - Flock. What would most brands do if a Twitter user @mentioned them describing their product as a “pile of shit”? Specifically, quite a new brand, trying to establish themselves in a crowded marketplace? Would they ignore it?
Respond in a conciliatory tone to try and find out where the brand had gone wrong? Or this? Being social media, this hasn’t gone unnoticed. Outraged tweeters messaged Sunlove, asking about their negative attitude and rudeness. Sunlove responded by insulting their careers: and education (with ironically appalling spelling): Unsurprisingly, this is already big news in the beauty blogosphere, and a YouTube video made by one of the people they insulted has had nearly 400 views just today.
This is a classic example of a brand getting involved with social media without knowing what it entails. The funny thing is, Sunlove clearly understand the influence of beauty bloggers and YouTubers because they contacted heaps of them asking them to review the product. Like this: Like Loading... Why 'quality not quantity' matters online | Blog.
Too often online marketing is characterised by quantity rather than quality. There's a pervasive idea that quality is too hard but sheer volume will have the same effect. Let me give you a shining example of what I mean. I was recently browsing a forum when I found, without a doubt, the dumbest attempt at marketing I've seen in a while. Here's the text – I've edited the product name out of it because if I were this marketer's boss I'd be dying inside. It began: "I keep hearing so much about the XXXX from XXXX and I was wondering if anyone here has ever tried it? " Fair enough, nothing contentious there. It continued: "Everwhere (sic) I look on the internet I hear people praising this software as if it was gods gift to XXXX or something...
" Okay, the marketer thinks we're stupid but perhaps he or she just really likes their product. But no, he was just getting started: "It's almost like a weird cult of personality, reminds me of obama mania before he got elected. Really? Email marketing. 5 Sickening Habits of Mainstream Websites - Flock. Forbes, BusinessWeek, The New York Times, Mens Health, you name it. The big guys think that just because they entered in the game early, or because they have some popular print publication backing them up, they can get away with whatever they want. Screw that! They better start changing and listening more to the users, else I am sure their traffic will go down hill. Here are 5 habits from mainstream websites that make me sick. 1.
Have you ever seen those “Top 25 Web Celebrities” or “Top 20 Richest People in the World” lists on Forbes? And this practice is not limited to lists. Come on guys, make it easy for the user and put everything in the same page. 2. When I visit a website that greets me with a huge ad instead of the homepage, I always scratch my head and think: “Did I just type businessweek.com or annoythefuckoutofme.com?” Internet users want things quick, because that is the way they think. 3. It is a myth, but I guess we forgot to tell mainstream media websites about that. 4. 5.
Ten Useful Examples of the Real-Time Web in Action - Flock. The Real-Time Web - it's more than just immediate delivery of Twitter messages to an always-on mobile device, disrupting the concentration that civilization is based on and bringing a rush to crazed social media addicts obsessed with the hottest new buzzwords. No, there are scores of companies building and selling systems today that deliver very real value via the real-time web.
We've interviewed 40 companies in the real-time web market in preparation for the forthcoming ReadWrite Real-Time Web Summit and a companion research report. Below are nine solid examples of real-time web technology that illustrate what it is and why it's important - and one possible future scenario that's important enough it has to be discussed as well. Here's our list of ten cool companies or services that make use of real-time web in what they do. The real-time web isn't just about immediacy, it also offers things like presence information, syncing, efficiency and responsiveness. 10. 9. 8. 7. 6. 5. 4. 3. 2. 1. 50 things that are being killed by the internet - Telegraph - Fl. 7 Key Benefits of using Social Media as a marketing and a brandi.
2009 In Social Media - Flock. Using Social Media Strategically - eMarketer - Flock. As marketers become more comfortable and more experienced using social media, they move from the trial phase of their marketing efforts toward strategic use of the channel. While the largest group of marketers is still somewhere in between, according to the “2010 Social Media Marketing Benchmark Report” from MarketingSherpa, about one-quarter of social media marketers have made it to the strategic phase of their efforts. Gaining maturity means improving the ability to tie objectives to specific metrics. Marketers in the strategic phase are significantly more likely than those in earlier phases of the process to measure their success across all objectives.
An increase in Website traffic was the No. 1 objective targeted and measured by all marketers. “Defining specific objectives for a social marketing initiative is only half the battle. The other half is aligning those objectives with corresponding metrics,” according to the report. Previous Article. Social Networking Craze Affects Productivity @ India Inc | WATBl. Social networks are turning into time wasters for Indian employees as revealed by a latest survey from Assocham (Associated Chambers of Commerce and Industry).
The report points out how the social media craze is reaching office desktops and in turn affecting the overall productivity of the companies. Note: The survey was conducted in 13 major cities – Mumbai, Ahmedabad, Delhi, Chennai with 4000 participants in the age bracket of 21 – 60. The Survey Points out some primers such as : Indian employees are spending an hour on an average on social networks like Facebook, Orkut, etc. This figure points out just the surfing time on social networks, what about the time spent in getting back from the social world to the real world (getting back with managing work). Productivity suffered is close to 12.5% as employees surf their time away during office hours.
This figure is pretty high compared to any standards and could create havoc with companies’ overall productivity.