Awards honor top 10 Internet moments of the decade - CNN.com - F. The History of the Internet in a Nutshell - Flock. By Cameron Chapman If you’re reading this article, it’s likely that you spend a fair amount of time online.
However, considering how much of an influence the Internet has in our daily lives, how many of us actually know the story of how it got its start? 4 Ways Social Media is Changing Business - Flock. Soren Gordhamer writes and consults on ways we can more creatively and effectively use the technologies of our age, including social media.
He is the author of "Wisdom 2.0" (HarperOne, 2009). You can follow him on Twitter at @SorenG. Study Reveals That Online Searches Affect Emotions, Memory - Flo. If you’re not creating great content to help your company get found online, you’re missing an incredible opportunity to legitimately connect with people searching for information related to your industry or product. According to a new study from the University of Missouri, out of the 73% of American adults who use the internet daily, over half of them emotionally responded and remembered content that they found “searching” instead of “surfing.”
This data, published as “The Effect of Searching Versus Surfing on Cognitive and Emotional Responses to Online News” in the Journal of Media Psychology, should be an immediate motivator for any business interested in driving highly qualified leads through SEO. This study absolutely confirms that companies creating quality content that meet the informational needs of readers (rather than only their entertainment needs) have a greater chance of connecting emotionally to potential customers. The Only Four Reasons To Use Internet Explorer - Flock. 5 Easy Social Media Wins for Your Small Business. Samir Balwani is an emerging technology strategist at Morpheus Media, a firm specializing in Social Marketing, SEM, and SEO.
You can follow him on Twitter @samirbalwani and get his newsletter. One of the biggest misconceptions with online marketing is that social media is only for large brands. Truthfully, a small business that invests its time wisely can improve customer (or client) loyalty and traditional word of mouth marketing efforts. Social media is useful for almost every type of business. Eight Steps to Internet Unpopularity - PC World - Flock. After a particularly trying weekend moderating the Macworld forums, it occurred to me that there are a handful of ways to become an Internet pariah in a very short period of time.
In the hope that you might not fall into some of these traps, allow me to enumerate those ways. 1. Troll Let's start with the most obvious. Content Marketing Today » Top 10 Lessons Small Businesses Can Ta. This week, several client meetings reinforced a vital truth: Content marketing isn’t an arcane theory taught in expensive graduate schools that only billion dollar companies can use.
In fact, great content marketing is much more about brains than big bucks. Those client conversations took me back to lessons learned from more than a dozen case studies we featured in Get Content Get Customers. What came through loud and clear was that content marketing requires discipline, patience, and persistence, but it doesn’t require an enormous budget.
It’s particularly gratifying to watch so many small businesses and independent professionals putting content marketing to work. Here in SW Florida, Dean Piccirillo of HBK Sorce Financial, realtor, Chris Griffith, and Simply Cupcakes of Naples are three inspirational examples. If you haven’t read Get Content Get Customers, you can cut to the content marketing chase here with the following 10 top takeaways from our case studies. 10 effective ways to collect email addresses « SimplyCast: Email. 50 most annoying things about the internet - Telegraph - Flock. Anti-social media « Copybot - Flock. What would most brands do if a Twitter user @mentioned them describing their product as a “pile of shit”?
Specifically, quite a new brand, trying to establish themselves in a crowded marketplace? Would they ignore it? Respond in a conciliatory tone to try and find out where the brand had gone wrong? Or this? Being social media, this hasn’t gone unnoticed. And education (with ironically appalling spelling): Unsurprisingly, this is already big news in the beauty blogosphere, and a YouTube video made by one of the people they insulted has had nearly 400 views just today.
This is a classic example of a brand getting involved with social media without knowing what it entails. The funny thing is, Sunlove clearly understand the influence of beauty bloggers and YouTubers because they contacted heaps of them asking them to review the product. In my opinion, it’s a pretty good case study for how to ruin your image before your brand’s even got off the ground. Why 'quality not quantity' matters online. Too often online marketing is characterised by quantity rather than quality.
There's a pervasive idea that quality is too hard but sheer volume will have the same effect. Let me give you a shining example of what I mean. I was recently browsing a forum when I found, without a doubt, the dumbest attempt at marketing I've seen in a while. Here's the text – I've edited the product name out of it because if I were this marketer's boss I'd be dying inside. It began: "I keep hearing so much about the XXXX from XXXX and I was wondering if anyone here has ever tried it? " Fair enough, nothing contentious there. It continued: "Everwhere (sic) I look on the internet I hear people praising this software as if it was gods gift to XXXX or something... " Okay, the marketer thinks we're stupid but perhaps he or she just really likes their product.
5 Sickening Habits of Mainstream Websites - Flock. Forbes, BusinessWeek, The New York Times, Mens Health, you name it.
The big guys think that just because they entered in the game early, or because they have some popular print publication backing them up, they can get away with whatever they want. Screw that! They better start changing and listening more to the users, else I am sure their traffic will go down hill. Here are 5 habits from mainstream websites that make me sick. 1. Have you ever seen those “Top 25 Web Celebrities” or “Top 20 Richest People in the World” lists on Forbes? And this practice is not limited to lists. Come on guys, make it easy for the user and put everything in the same page. 2. When I visit a website that greets me with a huge ad instead of the homepage, I always scratch my head and think: “Did I just type businessweek.com or annoythefuckoutofme.com?”
Ten Useful Examples of the Real-Time Web in Action - Flock. The Real-Time Web - it's more than just immediate delivery of Twitter messages to an always-on mobile device, disrupting the concentration that civilization is based on and bringing a rush to crazed social media addicts obsessed with the hottest new buzzwords.
No, there are scores of companies building and selling systems today that deliver very real value via the real-time web. We've interviewed 40 companies in the real-time web market in preparation for the forthcoming ReadWrite Real-Time Web Summit and a companion research report. 50 things that are being killed by the internet - Telegraph - Fl. 7 Key Benefits of using Social Media as a marketing and a brandi.
2009 In Social Media - Flock. Using Social Media Strategically - eMarketer - Flock. As marketers become more comfortable and more experienced using social media, they move from the trial phase of their marketing efforts toward strategic use of the channel.
While the largest group of marketers is still somewhere in between, according to the “2010 Social Media Marketing Benchmark Report” from MarketingSherpa, about one-quarter of social media marketers have made it to the strategic phase of their efforts. Gaining maturity means improving the ability to tie objectives to specific metrics. Marketers in the strategic phase are significantly more likely than those in earlier phases of the process to measure their success across all objectives. An increase in Website traffic was the No. 1 objective targeted and measured by all marketers. “Defining specific objectives for a social marketing initiative is only half the battle.
Social Networking Craze Affects Productivity @ India Inc. Social networks are turning into time wasters for Indian employees as revealed by a latest survey from Assocham (Associated Chambers of Commerce and Industry).
The report points out how the social media craze is reaching office desktops and in turn affecting the overall productivity of the companies. Note: The survey was conducted in 13 major cities – Mumbai, Ahmedabad, Delhi, Chennai with 4000 participants in the age bracket of 21 – 60. The Survey Points out some primers such as :