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Ever since social media took off, fundraisers have been trying to decipher exactly what that means for donors and their fundraising, as well as how to go about utilizing the channel. Now with social media firmly entrenched in the social consciousness, there are mounds and mounds of social-media data fundraisers can explore to build deeper connections with donors and take advantage of social media.
Based on last year's amazing Social Media Birds of a Feather, where attendees were pulling chairs in from the foyer and hanging from the rafters, literally, we needed to run another one, if not two.In this session the chair throws out a topic to the audience and manages the flow of the room.
AddThis, provider of the largest social and interest graph on the open web, today launches a new, easier way to share to Pinterest via its sharing tool and toolbar. The new functionality improves upon AddThis’ existing sharing and engagement plugins to more seamlessly provide social referral traffic to Pinterest and, therefore, more traffic to publishers’ own sites. Additionally, the AddThis platform has generated new insights on Pinterest usage across the web. AddThis’ new Pinterest sharing experience includes both additional user options and support for publishers, which has shown an additional 20 percent growth in shares in a test before launch.
Social TV – Enhancing the Experience This year will see a lot of experimentation with bridging the television and social experience. With more people actively watching while Tweeting, posting and checking in, the dual-screen environment offers greater connection for fans beyond the one-dimensional experience of traditional viewing. And, with the reported declines in monthly TV viewing, getting the people who are watching to pay more attention won’t hurt TV’s chances of weathering the increased pull of online video and other distractions. The Evolution of a Medium Networks and cable television have been the target of speculation for the past several years as an area where innovation would be the only way to sustain their relevance.
Today, we’re pumped to be a part of Twitter’s new “Enhanced Profile Pages” (EPP), a new feature Twitter is launching today with a select handful of partners, including Dell. Key features of Twitter’s *new* Enhanced Profile Pages : “Pinned Tweet”: Ability to choose what tweet appears at the top of your timeline. (think sticky tweet - great way to feature content!) Expandable Media: If the pinned Tweet contains a photo or video, it will auto-expand [as shown below]... rich, in-line media really adds punch to your Twitter profile, and More branding: via banner @ top of page. Exclusive partners like Dell will have early access to upcoming product enhancements, features, custom Twitter-produced events and marketing programs.
Fear of Missing Out If you work in Communications, escaping the latest hype around social media can be tough. You may even find yourself obsessing about it and have a condition called FOMO (Fear of Missing Out) because you are not posting or monitoring the chat on Facebook, Twitter or LinkedIn. The U.S. Population Does Not Spend Their Day Using Social Media Guess how much of the U.S. population (comprised of 311,446,341 people) uses social media these days?
Iâ€™ve got a full work plate this morning, and my own set of feelings to process about the news of Osama bin Ladenâ€™s death (more on that will likely appear on my Tumblr later tonight), but wanted to get down a couple noteworthy bullets. If I have time, Iâ€™ll return and flesh these out into a coherent piece.
Blippy, the site that lets users automatically share their credit card purchases, has lost much of its steam. Blippy.com lets users share their credit card purchases online The site has been stagnating, loses one of its big advocates Co-founder says the site is changing directions, declines to elaborate (CNN) -- At the end of 2010, I wrote a story about Louis Gray , a Silicon Valley blogger who is comfortable sharing pretty much everything about his life on the Internet. Gray had become one of the tech world's most public advocates for a site called Blippy, which lets people automatically post all of their credit card transactions online. He put everything on there -- even his wife's rental of a breast milk pump ($109.25 per month).
Simon Mainwaring is the founder of We First , a social branding consultancy that helps companies, non-profits and consumer groups build a better world through social technology. He is the author of a new book, We First: How Brands and Consumers Use Social Media to Build a Better World . Are you committed to building a better world? Would you like to see corporations take greater responsibility to implement sustainable business practices, protect the environment and contribute to a more just and equitable society?
YouTube has teamed up with the Newseum in Washington, D.C., to create a video memorial for men and women who lost their lives pursuing the news. The organizations launched a memorial YouTube channel on Monday that is intended to be a virtual version of the Newseum's Journalists Memorial , a two-story structure of glass panels etched with the names of 2,007 fallen journalists. New names are added to the physical memorial every year, and the preliminary list for 2011 already includes 19 journalists who have died in 11 countries. "We live in a world that feels smaller every day," wrote Steve Grove, of YouTube News and Politics. "As we become accustomed to nearly ubiquitous coverage of the news and events unfolding around the world, it’s easy to forget the price that is sometimes paid to obtain quality, accurate reporting on important stories—particularly in areas of conflict or in cases of government repression of the media."
Digg's precipitous plummet has left Reddit with a bigger-than-ever piece of the Internet pie, according to stats from three major traffic-tracking organizations. In fact, according to two of these sources, Reddit is already the larger web property in terms of page views and visits. For the first time ever Thursday, Alexa showed Digg's reach being eclipsed by Reddit . According to the online ranking service, Reddit is now the 117th most popular site on the web, while Digg has fallen to 138th. To quote a famous animated bird , "I'm think I'm going to have a heart attack and die of not-surprise." Digg has been waning in every sense — staff , effect on the wider community of content creators, traffic — for quite some time.
Whether you built a personal site from the ground up or oversee digital strategy for a huge corporation, many of us are managing a web presence these days.
When things go wrong in an online community, they can go very wrong, very quickly. The first step of understanding how to deal with conflict in your community is to be able to identify the cause or source of the friction. Generally, conflict will arise either out of conflicting personalities amongst your community’s membership, be related to common difficulties associated with the usage of online communication tools, how your membership go about achieving their goals, or the members’ perception of you as a community manager, your company or the online space you’ve provided them.
I was going to title this, Attacking Social Media Experts without naming them is bullshit, but I didn't want to be so mean. A spiking trend in the social media world is for pundits, authors, speakers, and people whose careers have been elevated by social media to lash out at self-proclaimed "social media gurus" or some other version of the word rockstar, ninja, expert... giving the latest regurgitated hash about social media really being about solving problems/making money/learning to listen. It isn't new. Jason Falls writes about the bashing trend way back in 2009 .
It's an inbound marketing no-brainer: the best way to get your prospects to find and learn about your company, its products, and its services is by publishing content. And the latest data shared by eMarketer only confirms it... In their April 2011 report, " Content is the Fuel of the Social Web," AOL and Nielsen Online gathered data from over 10,000 social media messages to analyze how people share content online. The results? We think their most noteworthy finding is that, of all shares, 60% were of links to published content .