Sådan optimerer du din forside – hurtigt og enkelt « Malene Kirstine Olesen. Free Full Layered Facebook GUI PSD Kit - Smashing Magazine. The AIDA Marketing Model in Web Design. By Louis Lazaris If you’ve been formally educated in marketing, more than likely you’ve learned about a marketing model called AIDA. AIDA is an acronym that represents the different steps involved in selling a product or service. Very often, the principles of AIDA are applied naturally when a useful product or service is being marketed. Being web designers and app developers, however, our personal involvement on a technical level in our own or client projects may deter our efforts to produce a design that correctly implements AIDA. I’ve only recently come to learn about the AIDA model myself, and I thought it would be an interesting topic to apply directly to the decisions we make in web design.
A = Attention The first step in successfully marketing a product or service is getting attention, that is, getting potential consumers to notice your product. Attention Through Strong Imagery The extra-large iPad images give the customer a clear picture of the relative size of this new device. HOW TO: Build a Facebook Landing Page for Your Business. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
Facebook is known for its uniformity. You can post all sorts of content, but the actual design and layout of your profile is the same as everyone else's. But with Facebook Fan Pages and the array of apps you can plug into them, there are a few ways you can customize what people see when they land on your Page. You've probably seen custom Fan Pages like those of Best Buy and Victoria's Secret. When you land there, you start on what is essentially a mini website within Facebook, instead of the Page's wall or feed.
These are often used to promote deals, call attention to new products, or simply welcome visitors with an attractive branded splash page. Anyone with a Fan Page can create one, but it takes a little effort. More business resources from Mashable: 10 Beautiful Social Media Infographics. This series is supported by Ben & Jerry's Joe, Ben & Jerry's new line-up of Fair Trade and frozen iced coffee drinks. Learn more about it here. Infographics help communicate information in a digestible manner as they creatively present data in an understandable and engaging format. With social media growing at an ever increasing pace, there is now a wealth of data about how people interacting with one another on the web.
Naturally, infographics have proven an excellent aid in expressing high volumes of social web information in a clear, visually appealing manner. Here are 10 infographics that prove as beautiful as they are interesting. 1. This is a global map of social web involvement which illustrates that hundreds of millions of web users are creating and sharing content every month. Interestingly, it reveals that despite the Twitter hype, microblogging is still not a mass social activity and is nowhere near the size and scale of blogging. 2. 3. 4. 5. 6. 7. 8. 9. 10.