HOW TO: Get the Most Out of Your Business Facebook Page Susan Payton is the President of Egg Marketing & Public Relations, an Internet marketing firm. She blogs at The Marketing Eggspert Blog. Follow her on Twitter @eggmarketing. So you paid attention to what everyone is saying and you created a Facebook Page for your business. You’re on the right track, so congratulate yourself. But it’s all about where your customers and future customers hang out. Let’s review your Page. Links to your blog posts Links to related articles (whether they’re yours or not) Videos Photos Discussions This type of content is key in getting people to "Like" your page, and contributes to its overall success. Facebook Pages Need Attention If you neglect your Facebook Pages, they will die. The more you pay attention to your Page, the more positive results you’ll see. “Although I have a Facebook Page, I'm not utilizing it to its fullest potential because of time. People are used to passive marketing. Creating a Facebook Strategy Now determine who will handle these tasks.
Michael Jordan + Gatorade + Facebook = Win Next month, Michael Jordan goes into the Pro Basketball Hall of Fame. As perhaps not only the greatest basketball player of all-time, but also the greatest pitchman, it’s not too surprising then that one of the brands Jordan is most associated with - Gatorade - is using the opportunity to stir up some Jordan nostalgia. The company has launched a Facebook app that brings together the biggest highlights from Jordan’s career, letting users vote for their favorite, which is then shared to their Wall.
21 Creative Ways To Increase Your Facebook Fanbase | Social Medi If you build a Facebook Page, will fans come? This is the great hope for many businesses. However, fans do not magically appear from the Facebook mist. People must be lured to your fan page. The Big Myth There’s a great myth that once you create a Facebook fan page for your business, the first thing you should do to get fans is invite ALL your friends from your personal profile using the “Suggest to Friends” feature. Unfortunately, this strategy may not be that effective and can, in fact, often backfire. There are several reasons not to use the Suggest to Friends feature: Facebook users can only like up to 500 pages and may wish to be selective. So, the good news is there are many ways to promote your fan page and proactively increase your fan base without bugging all your current Facebook friends, and also by thinking wider than just Facebook. Here are 21 ways to get more fans for your Facebook fan page: #1: Embed Widgets on Your Website Whole Foods Market Facebook Like Box. #15.
Jeffbullas's Blog - 5 Ways Facebook Will Impact E-commerce Mitchell Harper is co-founder of BigCommerce, a leading provider of shopping cart software used by more than 40,000 organizations worldwide. Mitchell has written and published over 300 articles relating to software development, marketing, business, social media and entrepreneurship. After watching Mark Zuckerberg's recent keynote at the Facebook F8 developers conference, it is clear that Facebook is looking to become the standard in social personalization for everything you do online. And the new social features and direction that they announced will undoubtedly have an impact on the broader world of e-commerce. For example, their new "Like" button is already visible on over 50,000 websites, and they're providing an API-based way to access what they're calling a user's "Open Graph," which is a list of everything he or she has "liked" across the entire web — music, books, restaurants, food and more. The Facebook Standard What This Means for E-commerce 1.
Sources: Facebook Connect Will Be “Everywhere” on MySpace Next Y Yahoo announced that it will be making Facebook Connect a deeply-integrated part of its site earlier this week. The move surprised some people, because Yahoo itself has historically been the largest social site on the web. By relying on third parties like Facebook for key social features, like friend relationships, the company has now more narrowly defined itself as a content publisher. But we should get ready for another big Facebook Connect integration, industry sources tell us: MySpace is planning to make it a key part of the site, rolling out a number of Connect features in the first part of 2010. In addition to relying on its own “social graph” of user relationships, MySpace will use the graphs from other sites. — Facebook’s social graph is currently the most reflective of people’s real-life relationships, so apparently it will soon be a significant part of MySpace. Like Yahoo — and AOL, for that matter — the News Corp. The Identity Wars Continue There’s also Microsoft and Google.
Facebook Privacy: 6 Years of Controversy [INFOGRAPHIC] Alexander Hotz is a freelance multimedia journalist and public radio junkie based in New York City. Currently he teaches digital media at Columbia University's Graduate School of Journalism. Follow Alex on Twitter at @hotzington. The release of Facebook Places raised serious privacy concerns for users of the social network. Places allows users to alert their friends to where they are by checking-in to a nearby location, often via mobile phone. Users can also view the location of nearby friends and the information they’ve posted about locations. Critics of the feature point out that under Places’ default setting, a user can tag a friend’s location even if that friend is not physically in that location. This isn’t the first time Facebook has received criticism for its privacy practices. The graphic below was created for Mashable by Lisa Waananen.
10 Impressive New Implementations of Facebook Connect Facebook Connect is an exceptionally useful technology for web developers. Not only can they offer Facebook users one-click registration and sign-in, but by accessing profile and social graph information, Facebook Connect gives developers a way to create a richer experience for their visitors and gives publishers a brand new promotional channel. In January, we brought you a list of 10 great Facebook Connect implementations, and developers across the web have been busy since then coming up with new and innovative ways to integrate with Facebook. 1. Back in May, Warner Bros. announced that the special Director's Cut Blu-ray edition of the movie Watchmen would utilize Facebook Connect. Yes, that's a lot of prerequisites, but still, the possibilities here are pretty neat. Also arriving today is a special edition Blu-ray version of the film 300 that also includes integrated Facebook features (300 and Watchmen were both directed by Zach Snyder). 2. 3. 4. 5. 6. 7. 8. 9. 10. BONUS: Xbox Live
How to build a Facebook community Here are 14 ‘levers’ you need to be pulling Like any social tool, Facebook needs to be worked in order to achieve specific marketing, event or fundraising goals. Yes, you need to have a an effective Facebook Page where fans can easily interact (see “11 Quick Tips to Enhance Your Facebook Fan Page” by @franswaa). And yes, you need to have compelling content. However, even with all this, if you don’t consistently nurture your Facebook relationships, you’ll end up with visitors — potential fans — wondering, “Are they still in business?” What you get by working your Facebook levers You’ll grow your fan base organically, which means they’ll stick around.You’ll be able to identify your biggest supporters.You’ll stay current on what’s important to your fans (also called “market research”). Facebook levers (manual) Many of the levers you pull on Facebook require time, attention and consideration. 1. Facebook Pages and Groups allows you to send messages to fans. Your best fans are busy fans. 2. 3.
Facebook now 3rd most popular video site - Technology & science - Tech and gadgets Facebook is now the third most popular video source on the Web, after Google and Yahoo. The social network surpassed all other media sites and video services, according to a monthly video study by comScore. Yahoo, in second place, saw the biggest month-to-month jump, from 44.9 million unique viewers in June to 55.1 million uniques in July, reports comScore. Microsoft sites (including msnbc.com) were up to 45.5 million in July from 38.9 million a month prior. Fox Interactive sites had the most significant drop, falling from 41.5 million to 38.1 million in one month. What's most surprising about the Facebook stat is that it doesn't include any of the embedded videos that users plant from other video services. Still, while Facebook's momentum is unlikely to slow, it will be difficult to steal the crown from Google. Hulu also leads the way with most video ads viewed, and a huge bump in population reach: In June, Hulu ads reached 7.8 percent of the U.S. population. © 2013 msnbc.com Reprints
Payvment Raises $1.5 Million To Help Retailers Set Up Storefronts On Facebook Payvment, a startup that allows anyone to create and operate a retail storefront on Facebook, has raised $1.5 million in Series A funding round led by BlueRun Ventures, with a number of angel investors, including Dave McClure, participating in the round. Payvment’s Facebook App lets anyone create a retail store on the social network. The app lets you set up products, categories of products (i.e. shoes, T-shirts, sweaters), import photos, list terms of service and shipping options and more. Once you set up your online shop on Facebook, it will show up in a separate tab on your profile or page under “storefront”. Since the company launched in November, over 20,000 businesses and individuals have started to sell goods on Facebook and over 500,000 Facebook users have shopped for products in stores using the Payvment app. Noticeably missing from Payvment is monetization channel.
100 Ways You Should Be Using Facebook in Your Classroom | Online Facebook isn't just a great way for you to find old friends or learn about what's happening this weekend, it is also an incredible learning tool. Teachers can utilize Facebook for class projects, for enhancing communication, and for engaging students in a manner that might not be entirely possible in traditional classroom settings. Read on to learn how you can be using Facebook in your classroom, no matter if you are a professor, student, working online, or showing up in person for class. Note: Check out our updated version of this article for even more suggestions on Facebook in your class. Class Projects The following ideas are just a starting point for class projects that can be used with Facebook in the classroom. Follow news feeds. Facilitate Communication An excellent way to ensure students are more engaged in the learning experience, whether in a traditional classroom or at accredited online colleges, is by strengthening the communication between students and student-to-teacher.