Technocreep | OR Books. “Technology is rapidly moving into our bodies,” writes cyber expert Keenan, “and this book gives a chilling look ahead into where that road may lead us – on a one way trip to the total surrender of privacy and the commoditization of intimacy.” Here is the definitive dissection of privacy-eroding and life-invading technologies, coming at you from governments, corporations, and the person next door. Take, for example, the furor over “Girls Around Me”: a Russian-made iPhone App that allowed anyone to scan the immediate vicinity for girls and women who checked in on Foursquare and had poorly secured Facebook profiles. It combined this information in a way never intended by the original poster. Going to a Disney theme park? Your creepy new “MagicBand” will alert Minnie Mouse that you’re on the way and she’ll know your kid’s name when you approach her.
Thinking about sending your DNA off to Ancestry.com for some “genetic genealogy”? Image Creep. Customer Journey Mapping resources, templates, tools, slides | Designing CX. Once you feel comfortable with your understanding of the CX Journey Mapping process, you can then begin to move towards holding a customized session at your organization. below are the recommended steps to follow to prepare and run a CXJM Design Session How to Prepare For a CXJM Design Session slide deck: ( PDF or PPT) CX Journey Mapping Supplies - supplies list (pdf) | supplies calculator (xls)Blank CX Journey Map Poster - (pdf) Blank CX Design Canvas - (pdf)CX Design Hypothesis Statement - (pdf) Dashboard. Digital Asset Management Help | DAM Guru Program.
Why today's CMO will be tomorrow's CEO - Technology chief. Scott Brinker is the CTO of ion interactive, a marketing software company specialising in post-click experiences. He is also the author of the Chief Marketing Technologist blog, where he covers the intersection of marketing, technology and management. It's not easy being a CMO today.
The scope of your job is larger than ever. Your biggest increase in responsibility is the definition and delivery of customer experiences. But your responsibility has grown even more because in search engines and social media, most of what is associated with your brand is what other people have to say about you. You're also working more closely with sales. Of course, you're partnering with IT on how to leverage technology to deliver all these great experiences. As part of the new accountability of marketing, and the evolutionary shift from marketing as merely an expense to marketing as an attributable source of revenue, you're working more closely with the CFO and the finance side of the house. Marketing_technology_jan2014.png (2600×1950) Marketing_technology_jan2014.png (2600×1950)