background preloader

Pub

Facebook Twitter

Head Bowling Balls. Does sex sell? Reebok might be surprised to find that isn't always the case. When looking at a provocative bikini ad in a fashion magazine, the last thing a man is going to look at is the price.

Does sex sell? Reebok might be surprised to find that isn't always the case

That’s far from surprising. When looking at an even more provocative ad for a pair of running shoes in which the model is wearing nothing else, the product gets absolutely no attention from men whatsoever. In a study observing viewing patterns of how both men and women look at a sexy ad, one of the biggest advertising theories was put to the test – does sex sell? In the study, both men and women looking at an H&M bikini ad checked out the model’s face first. Any writing in the ad, however, was of no interest to the men. What you might not expect is the order in which men and women looked at various parts of the ad. Looking at a car advert instead, it’s interesting to note the complete opposite.

The most provocative of the ads used in the study shows a woman wearing nothing more than a pair of Reebok shoes. So what can be gleamed from the study? Vintage Ad Browser. 30 Beautiful and Creative Ad/Marketing Agency Websites. Advertising and marketing agencies often position themselves as being specialists in creativity.

30 Beautiful and Creative Ad/Marketing Agency Websites

So it’s just natural that their websites are often creative and beautiful. As clients expect these businesses to be creative (and a website is often one of the first things potential clients look at), ad agencies need to have effective and impressive websites. Below is a collection of 30 agency websites from all across the globe. Take a look at these websites for creative web design inspiration. Sponge Agency The Holla Agency Smart Inc. Freckle BMF Agency Zubiad Leo Burnett Goodby, Silverstein & Partners Fallon Agency Teqtonic SBW Advertising Bartle Bogle Hegarty Newhaven Agency Toybox M/C/C Agency Mundra Agency Sasi Advertising Madison India Crayons 1 Point Size Agency Ignitee Agency. Top 50 publicités vintage racistes sexistes ou sur le tabac et l'alcool qui seraient interdites aujourd'hui. « Y a-t-il encore des nostalgiques et des défenseurs du « cétait mieux avant » après la vision de ces publicités vintage ?

Top 50 publicités vintage racistes sexistes ou sur le tabac et l'alcool qui seraient interdites aujourd'hui

» Question viciée au départ : les pubs en question sont sélectionnées en fonction de thèmes obsessionels de notre époque : (anti)sexisme, hygiénisme, (anti)racisme, enfants etc. Mais une époque ne se réduit pas qu’à ces thèmes. On ne peut pas savoir d’après ces pubs si « c’était mieux avant », puisque cet « avant » est vu ici exclusivement à travers le prisme de notre époque (pour en conclure évidemment que cet avant était consternant, et que notre époque est bien meilleure, plus : est la meilleure de toutes les époques)… tout cela rappelle furieusement le regretté Philippe Muray, pour qui notre époque était une époque se tressant continuellement des louanges et réécrivant continuellement et anachroniquement le passé à travers ses supposés progrès à elle, sans jamais se demander si ce sont de réels progrès. Advertising Age - Ad & Marketing Industry News. Creative Advertising Archive & Community.

Coca-Cola + WWF - plant billboard absorbs air. Cool and funny advertisments » Design You Trust – Social design inspiration! Un ricard, des rencontres – 2011 campain » Design You Trust – Social design inspiration! Air travel at land travel fares clever Air India.