When looking at a provocative bikini ad in a fashion magazine, the last thing a man is going to look at is the price. That’s far from surprising. When looking at an even more provocative ad for a pair of running shoes in which the model is wearing nothing else, the product gets absolutely no attention from men whatsoever. In a study observing viewing patterns of how both men and women look at a sexy ad, one of the biggest advertising theories was put to the test – does sex sell?
Advertising and marketing agencies often position themselves as being specialists in creativity. So it’s just natural that their websites are often creative and beautiful. As clients expect these businesses to be creative (and a website is often one of the first things potential clients look at), ad agencies need to have effective and impressive websites.