Advertising: Its business culture and careers - Chapter 9 The whole ethos of communicating with consumers should be the search for something new to say. Read books, watch movies, watch TV , surf the web and go out and experience people in many different environments. Whatever you do, don't do this to order.
The Sneaky Psychology Of Advertising
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Technology :: News :: November 21, 2011 :: :: Email :: Print New Theory Explains What Makes a Video Go Viral
Research for Strategic Advertising and Marketing
Ads Best Practices
Stuart Hall- Key Concepts
Psychology of Consumer Behaviour
Psychology And Advertising