Advertising: Its business culture and careers - Chapter 9 The whole ethos of communicating with consumers should be the search for something new to say. Read books, watch movies, watch TV, surf the web and go out and experience people in many different environments. Whatever you do, don't do this to order.
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More than 10 million people have watched a YouTube video of an iPhone being pulverized in a blender. It's actually a commercial for Blendtec — a company most viewers had probably never heard of. But with the viral clip, Blendtec let social networking spread its name and message rather than paying for a mass advertising campaign. And it worked like a charm. New Theory Explains What Makes a Video Go Viral
Lars Perner, Ph.D. Assistant Professor of Clinical Marketing Department of Marketing Marshall School of Business University of Southern California Los Angeles, CA 90089-0443, USA (213) 740-7127 Some Holiday Shopping Issues The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as how
Stuart Hall- Key Concepts
Psychology of Consumer Behaviour
Psychology And Advertising