Advertising: Its business culture and careers - Chapter 9. The Sneaky Psychology Of Advertising. AdSense program policies - AdSense Help. All publishers are required to adhere to the following policies, so please read them carefully. If you fail to comply with these policies without permission from Google, we reserve the right to disable ad serving to your site and/or disable your AdSense account at any time.
If your account is disabled, you will not be eligible for further participation in the AdSense program. Because we may change our policies at any time, please check here often for updates. In accordance with our online Terms and Conditions, it's your responsibility to keep up to date with, and adhere to, the policies posted here. Exceptions to these policies are permitted only with authorization from Google. Expand allCollapse all Invalid clicks and impressions Publishers may not click their own ads or use any means to inflate impressions and/or clicks artificially, including manual methods. Clicks on Google ads must result from genuine user interest. Encouraging clicks or views (non-rewarded inventory) Content policies. New Theory Explains What Makes a Video Go Viral. More than 10 million people have watched a YouTube video of an iPhone being pulverized in a blender.
It's actually a commercial for Blendtec — a company most viewers had probably never heard of. But with the viral clip, Blendtec let social networking spread its name and message rather than paying for a mass advertising campaign. And it worked like a charm. "Viral-produced movies" are the new holy grail of advertising, but they're tough to pull off. Only the best among them can overcome the slight annoyance people feel when they realize a video they enjoyed was actually an ad — and yet compel them to share it with friends anyway. So what defines a great ad — one that a viewer will choose to Tweet or post to Facebook? Coker has come up with a recipe for success called the branded viral movie predictor algorithm. First, the themes of a video must be congruent with people's pre-existing knowledge of the brand it is advertising.
. © TechMediaNetwork.com. Consumer Behavior: The Psychology of Marketing. Stuart Hall- Key Concepts. Psychology of Consumer Behaviour. Psychology And Advertising.