Advertising: Its business culture and careers - Chapter 9 The whole ethos of communicating with consumers should be the search for something new to say. Read books, watch movies, watch TV, surf the web and go out and experience people in many different environments. Whatever you do, don't do this to order.
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Technology::News::November 21, 2011:: ::Email::Print New Theory Explains What Makes a Video Go Viral
Research for Strategic Advertising and Marketing
Ads Best Practices
Stuart Hall- Key Concepts
Psychology of Consumer Behaviour
Psychology And Advertising