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Get Career Advice from Penelope Trunk. Ambient Media Planning. Steve Jobs: 10 Presentation Tactics for Ad Agency New Business. Steve Jobs has something to teach small to midsize advertising, digital, media and PR agencies about pitching for new business.

Steve Jobs: 10 Presentation Tactics for Ad Agency New Business

Every new business pitch should do three things: inform, educate and entertain. BusinessWeek.com columnist, Carmine Gallo, is a communications coach for some of the world’s most admired brands. He reveals the techniques that have turned Apple CEO, Steve Jobs, into one of the world’s corporate presenters. There are some helpful nuggets that will add punch to your next agency pitch. Carmine shares that, “for two full days before a presentation, Jobs will practice the entire presentation, asking for feedback from product managers in the room. Here is the ‘Readers Digest’ version of his 10 Ways to Sell Your Ideas the Steve Jobs Way: Plan your presentation with pen and paper. This article was based on Carmine Gallo’s book, The Presentation Secrets of Steve Jobs. Additional articles that may be of interest: Find jobs based on your social connections. Hi, I’m Meredith. Make Me Want to Hire You.

The minute people find out what I do for a living, they want advice.

Hi, I’m Meredith. Make Me Want to Hire You.

I am a Human Resources Manager. I recruit, I hire, I fire, and everything in-between. I know a lot of people are looking for work, and today, I am going to help you get that job. So pay attention! Don’t use a stupid email address. I look at your resume for about 10 seconds. Get on LinkedIn! I don’t really read your cover letter.

Pay your phone bill. If you were fired from your last job, write “I will explain in the interview.” on your application. I wasn’t kidding about the salary requirements. Yes, we drug test. Dress nicely. Have a firm hand shake. When I ask for references, your mother and pastor do not count. I am going to ask you some weird/tough/silly questions. Where do you want to be in five years? You can call me twice. Don’t just pop in and wait to see me. I send rejection emails because I think it’s nice to let you know to keep looking. Do you have a specific question?