background preloader


Facebook Twitter

Sequent Learning Networks

Product Management As Viewed From The Perspectives Of Different Companies. What does product Management mean in a High Tech company?

Product Management As Viewed From The Perspectives Of Different Companies

Product Management consulting is everywhere over the chart of High Tech business. Usually the system resides in the marketing department. Or occasionally, it's in the engineering/product development department as well. Rarely will you see it performing its function. What Product Management Consulting Can Do For Your Business. Today we are living in a world of consumerism where people have different requirements those must be frequently met and our basic needs are certainly more than what they were a few years ago.

What Product Management Consulting Can Do For Your Business

But at the same time even the basic requirements vary drastically depending upon the nature and lifestyle of the concerned individuals as well as their culture, tastes and preferences. Product Management Consulting And Its Objectives. The sole objective of every single business is to provide its target market or customers with a specific service or item and if a business is providing none of these two things to the market – it is simply a dead business.

Product Management Consulting And Its Objectives

It is the product that differentiates one company from another and it is the job of product management consulting to help the companies come up with products and services those are innovative, attractive and also competitive for the market. One of the major benefits of hiring a professional product management consulting services is to help their clients in fixing issues with their products and also with their process of product development. Role Of The Manager In Various Product Processes. For bringing innovation to the market, effective product management is of utmost importance.

Role Of The Manager In Various Product Processes

Two of the most important points are selection of right projects and immediate execution. In order to find success in the second part, an effective coordination between technology, people, and processes is important. To bring this about, the vital role of the product manager is undeniable. Experts no wonder describe the role of managers like the shepherds whose job is to take care of the flock and bring them home safely at the end of the day.

In a corporate scenario, the flock includes senior executives, cross-functional specialists, and inventors among others. . • Process expert: how can you ensure the success of a product? • The scorekeeper: keeping score becomes a habit with companies that perpetually give top performances. . • The educator: those who envy the managers should take time to understand their predicament. About The Author. The All Important Product Lifecycle - Are You Managing It Right? Product management is basically a parameter within an organization that deals with planning, production, forecasting and marketing of a product in the entirety of the stages of a product lifecycle.

The All Important Product Lifecycle - Are You Managing It Right?

The objective of this exercise is to increase market share and profit margins, and to maximize sales revenues. A decision to eliminate certain entities is also a part of this process. The elimination process involves identification of candidate products, consideration of remedial actions, impact on business and implementation of decisions. Professional Product Management Consulting For Business Success.

Sequent Learning Networks For Product Manager. Diagnostics We audit and diagnose the skills, competencies, and practices of your teams.

Sequent Learning Networks For Product Manager

By combining our findings with a complete organizational analysis, we help you better understand the working environment of your teams and provide you with valuable solutions. To learn more about our comprehensive Product Management and business diagnostics, please CLICK HERE >> Training We provide training and development for work teams, cross-functional teams and senior leaders.

To learn more about our training programs, please CLICK HERE >> advisory We offer a hands-on assessment and analysis of your needs. To learn more about our advisory services, please CLICK HERE >> Tools Our tools consist of books, templates, insights and resources that allow your employees to remain fully connected to best-in-class industry practices.

To learn more about our tools and resources, please CLICK HERE >> Sequent Learning Networks For Planning The Product Launch. Successful product launches have a direct and relevant impact on a product's performance in the marketplace.

Sequent Learning Networks For Planning The Product Launch

Launching a product involves more than just letting people know that it exists. It's about building excitement, generating buzz, and ensuring that your company and your customers are completely aligned around your product's value proposition. This workshop is specifically designed to: help product, business and market managers plan and deliver exceptional product launches and, in turn, deliver fast profits, greater market recognition, and a distinct competitive advantage. We Guide Product Launch Teams Through: Product Management Training By Sequent Learning Networks. We provide all of our Essential and Project Workshops onsite at your organization at your convenience.

Product Management Training By Sequent Learning Networks

Whether you require a single course for a small group or extensive training for your product teams, business units, or divisions, On-Site Courses will improve your product management skills and offer significant savings, ideal location, and exceptional convenience. Essential workshops are offered in an onsite and public format. The foundation for these courses is based on over 20 years of benchmark research by Steven Haines and used in his 3 industry defining books. Project workshops are offered in onsite format only.

They will be delivered as a 2-Day onsite workshop for up to 4 teams of 3 - 6 participants each, followed by an optional capstone project that must be completed by each team within a 8 - 10 week working period. see the curriculum for more information >> Developing Product Strategy At Sequent Learning Networks. Product strategy is the glue that binds together all other aspects of a product’s life cycle.

Developing Product Strategy At Sequent Learning Networks

An Effective Strategy is Based on: Sequent Learning Networks Provides Business Case Development Services. Business cases guide some of the most important financial investment decisions that companies must make.

Sequent Learning Networks Provides Business Case Development Services

Product, business and marketing managers must frame their business cases against the backdrop of their company’s strategy, market requirements, and financial constraints. All of this must not only be analyzed, compiled, and understood, but also presented clearly and accurately to inspire stakeholders to believe in the long-term viability of each business idea. This workshop is specifically designed to: teach product managers how to develop and present successful business cases to help their companies grow.

Product Management Advisory By Sequent Learning Networks. Sequent Learning Networks Offers Product Life Cycle Activities. Once a product is launched, the strategy doesn’t end. In fact, it is more critical than ever that product and business managers continue to plan, strategize, and manage their products for maximum profitability and revenue. The key to managing products post-launch is to first understand where your product is in its life cycle stage (introduction, growth, maturity, decline, exit), then to develop action plans for the marketing mix (product, price, promotion, place) to implement the strategy you have developed for the product.

This workshop is specifically designed to: guide product managers and product teams through achieving this goal. As A Result: Participants will develop life cycle maps for the portfolios they manage. Who Should Attend: Product Management Consulting By Sequent Learning Networks. Few Important Things About Product Life Cycle Management. Present day marketing and product management consulting practices help business houses develop, launch and market exceptional quality products through inventive and out of the box methods. These product management advisory groups also help their clients in growing revenue, improve upon their hold of gaining market share and stay a step ahead of their competitors with better insights and experience. They believe that achieving success depends upon getting the four core elements- right customers, products, messages and challenges. When it comes to product life cycle – proper assessment of available market opportunities, development of value capturing across different customer segments in various chosen market and value categories, defining potentially winning products and services and successfully delivering to the market and lastly optimizing results trough customer acquisition, communication and initiatives for retention are the four factors those play the most responsible role.

How To Get The Best From Your Responsibilities As A Product Manager. Product management is a tough job and it requires some of the best brains in the establishment to deliver the desired results. Tactical coordination is a big responsibility and it takes away much of the work hours of the managers who continuously think of ways to get this right. It is much more than strategy oriented responsibility, which one initially expects to encompass a gamut of other responsibilities. How can you become a successful manager?

What are the circumstances, which will determine, define, and affect your effectiveness? Product Life Cycles – A Study Why Some Creations Fare Better In The Market Than Others. The one question that usually baffles market analysts working in various industries is that – why do some products soar to great heights event just a few days after their launch and why some of them, even though they are equally good, tend to fizzle out on their performance expectations in the market? In case you are planning to launch a new product in the market or are in the throes of bringing a new innovation in front of the public, this question will of course be giving you sleepless nights right about now. It is but obvious that you want your creation to do well with the masses.

But actually making that happen requires an in depth understanding of the product life cycle which will eventually allow you to take the right steps for making things happen. To help you make accurate predictions for your business venture, let us take a closer look at what a product life cycle is actually like. Introduction Growth. Professional Advice Goes A Long Way For Your Business.