Visualization. IMPURE | Home. The Anatomy of an Experience Map. Experience maps have become more prominent over the past few years, largely because companies are realizing the interconnectedness of the cross-channel experience. It’s becoming increasingly useful to gain insight in order to orchestrate service touchpoints over time and space. But I still see a dearth of quality references. When someone asks me for examples, the only good one I can reference is nForm’s published nearly two years ago. However, I believe their importance exceeds their prevalence.
I’m often asked what defines a good experience map. But it’s not just about the illustration of the journey (that would simply be a journey map). Rail Europe experience map. The experience map highlighted above was part of an overall initiative for Rail Europe, Inc., a US distributor that offers North American travelers a single place to book rail tickets and passes throughout Europe, instead of going to numerous websites.
First Steps An overall inventory of touchpoints for Rail Europe. The Lens. The Theory Underlying Concept Maps and How to Construct and Use Them. Concept maps are graphical tools for organizing and representing knowledge. They include concepts, usually enclosed in circles or boxes of some type, and relationships between concepts indicated by a connecting line linking two concepts. Words on the line, referred to as linking words or linking phrases, specify the relationship between the two concepts. We define concept as a perceived regularity in events or objects, or records of events or objects, designated by a label. The label for most concepts is a word, although sometimes we use symbols such as + or %, and sometimes more than one word is used.
Propositions are statements about some object or event in the universe, either naturally occurring or constructed. Propositions contain two or more concepts connected using linking words or phrases to form a meaningful statement. Sometimes these are called semantic units, or units of meaning. Figure 1. (click on an image for a larger view) Figure 2. (click on image for a larger view) TimeRadarTrees :: TimeLineTrees :: TimeArcTrees :: TimeSpiderTrees.
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Stephan Diehl, Fabian Beck, Michael Burch. Michael Burch. Fabian Beck, Michael Burch, Stephan Diehl. Prefuse | interactive information visualization toolkit. Gephi, an open source graph visualization and manipulation software. Visualization Experts. Infographics & Data Visualizations - Visual.ly.