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Management in India

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Election Campaign Management: Political Campaign Messaging Strategy. There is no second prize for losing an election. We help you win. In an election campaign winning is everything; there is no consolation for being a runner-up. With the increasing penetration of television and internet, voters today are more informed, independent and discerning in casting their vote. The traditional methods of political campaign planning whilst being useful, need a major upgrade to develop an effective election campaign strategy. Some of the most important THREE questions that need answered “Who are the most important voters we need to win?” Our specializations include: Voter Segmentation Knowing your voters is the key to winning elections. Corporate Affairs Strategy and Advisory Services. We support you in promoting legitimate business interests in a professional and ethical manner.

Corporate affairs otherwise also known as Public Affairs, Government Relations, Policy Advocacy or Lobbying is perhaps one of the most misunderstood or misused tools of engaging government to promote business interests. Why is it misunderstood? Very often the actions of a few driven to promote vested interests that seek to provide an unfair competitive advantage or favour a corporation at the cost of honest taxpayers or simply indulge in corrupt practices to advance one’s business have attracted disproportionate attention and tainted the good work of many who professionally and ethically engage government on behalf of businesses. Government Relations The evolving political and policy landscape not only requires companies to constantly reassess their current business, but also seek avenues for growth. Crisis Communication Support & Services. When things go wrong, we help you say the right things Our clients are adept in handling crisis which affect their business continuity.

However, they often need professional crisis communication support to frame their narrative effectively and target the right audience through the most relevant platforms– traditional, online or mobile. Corporate Reputation Management Strategy Campaigns. Our reputation campaigns engage the most important Business Influentials™ to create advocates. Our corporate reputation campaigns go way beyond media relations by engaging with the most important Business Influentials™ for your company. Be it online, mobile or traditional media, or above-the-line/below-the-line communication, we create holistic Reputation Management campaigns to ensure that your narrative is authentic, consistent and engaging, and leads to a growing community of evangelists.

Corporate Branding Whether it is your work force, prospective talent at campuses, or customer and business partners, we help you develop compelling rich media content, delivered through print, broadcast, online and mobile platforms, to engage your audiences to better understand the purpose of your company. We call this #LeadershipWithAPurpose.Thought Leadership/ C-Suite Positioning Leadership with a point of view and a vision for the industry earn respect and admiration of your audience. Crisis Communication Planning & Preparedness. We help you to safeguard your reputation when you need it the most Crisis are ubiquitous, and when they strike, the management’s confidence and the company’s reputation take a beating.

With the 24X7 news cycle and the online world without boundaries and editorial discretion, companies struggle to remain in step and often lose control over their story. However, if a crisis is deftly handled with swift and clear communication, it makes all the difference between winning and losing the plot. Crisis Communication Strategic Planning & Training. Crisis can strike anytime. Better be insured against it. Companies and public figures live under the constant scrutiny of its stakeholders, especially the press, civil society and citizen journalists. Even the smallest of infractions could become a subject of breaking news or start trending online.In a 24X7 news cycle, having a modus operandi that responds effectively to a brewing crisis and nips it in the bud is not enough.

Corporate Reputation: 3C Reputation Management Strategy Framework. We work as a strategic partner to the C-Suite to help them build and sustain their company’s reputation. We use the discipline of our proprietary 4D, (Discover-Develop-Deliver-Demonstrate) approach to develop an effective reputation strategy. Our approach blends the use of science with the know-how of our counsellors, who work in partnership with the company’s leadership to co-create a corporate reputation programme with an actionable agenda for a focused engagement of key stakeholder with clear persuasive messaging, supported by earned, owned & paid media priorities to positively shape the company’s reputation.

Reputation Management Services by Specialist Consultants. Good reputation is the topmost priority of a Chief Executive It takes years of hard work to build a good reputation, be it a company, an individual or a political entity. But that good will can be damaged or tarnished in just a few minutes.

The hyper-active media of today, which act as the prosecutor, the jury and the judge, and the constant glare of a real-time social media sans frontiers, have made it a must that steps are taken to build, nurture and protect reputation in a sustained manner. A specialist Reputation Management company has become the need of the hour. Reputation Management Experts in India. We use science to understand and shape public opinion and develop programmes that persuade people to act Astrum is India’s first science-based specialist Reputation Management advisory. We are trusted counsellors to CXOs, helping them resolve complex challenges they face in building and guarding their company’s reputation. Applying the same science, Astrum helps senior political leaders connect with their voters to get elected and keep their mandate.

Astrum is a data driven advisory, with emphasis on harnessing the power of analytics to generate the insights needed to effectively engage stakeholders and shape public opinion in an ethical way. Reputation Management Advisory Company.