Corporate Affairs Management & Strategy At Astrum
We support you in promoting legitimate business interests in a professional and ethical manner. Corporate affairs otherwise also known as Public Affairs, Government Relations, Policy Advocacy or Lobbying is perhaps one of the most misunderstood or misused tools of engaging government to promote business interests. Why is it misunderstood?
Crisis Communication Support & Services
When things go wrong, we help you say the right things Our clients are adept in handling crisis which affect their business continuity. However, they often need professional crisis communication support to frame their narrative effectively and target the right audience through the most relevant platforms– traditional, online or mobile. A crisis communication service that would match your sense of urgency and collaborate with you to ensure that your stakeholders continue to have faith in your management team.
Corporate Reputation Management - Astrum
Our reputation campaigns engage the most important Business Influentials™ to create advocates. Our corporate reputation campaigns go way beyond media relations by engaging with the most important Business Influentials™ for your company. Be it online, mobile or traditional media, or above-the-line/below-the-line communication, we create holistic Reputation Management campaigns to ensure that your narrative is authentic, consistent and engaging, and leads to a growing community of evangelists.
PRCI Inducts Ashwani Singla of Astrum into their ‘Hall of Fame’
Announcement | March 17, 2017 Public Relations Council of India (PRCI), the oldest and most well established body representing practicing Public Relations professionals in India inducted Ashwani Singla, into its Hall of Fame at its 11th Global Conclave held in Bangalore, Karnataka, India, from March 3-5th2017. Ashwani is the Founding Managing Partner of Astrum, India’s only specialist science based reputation management advisory, former Asia MD of Penn Schoen Berland & CEO of Genesis Burson-Marsteller. On his induction into the PRCI, Hall of Fame, Ashwani says, “I am grateful to the members of the PRCI for this rare honour. This recognition really belongs to my outstanding colleagues, clients, friends and my family; it is their faith and belief in me that has led to this recognition.” About Ashwani
ExpertSpeak: Five clear steps to build an effective consumer advocacy campaign
Consumer Advocacy has become a hot topic for public relations and marketing professionals. Not without reason. Consumers have found platforms, ranging from Facebook to Youtube and from Whatsapp to e-commerce sites, which encourage their inherent need to share experiences and voice opinions. Simultaneously PR and marketing budgets have been shrinking, forcing organizations to find cost-effective means to promote their brands, products and services. But perhaps the most significant development has been consumer caution. Consumers have sensed that traditional media can be biased and influenced by a number of factors.
Crisis Communication & Preparedness Planning Services - Astrum
We help you to safeguard your reputation when you need it the most Crisis are ubiquitous, and when they strike, the management’s confidence and the company’s reputation take a beating. With the 24X7 news cycle and the online world without boundaries and editorial discretion, companies struggle to remain in step and often lose control over their story. However, if a crisis is deftly handled with swift and clear communication, it makes all the difference between winning and losing the plot. Astrum has the expertise in preparedness planning and crisis training to safeguard your reputation in your hour of need.
Crisis Communication Strategic Planning & Training
Crisis can strike anytime. Better be insured against it. Companies and public figures live under the constant scrutiny of its stakeholders, especially the press, civil society and citizen journalists.
2017 – Year of Effective PR and Reputation Management
Year 2016 has been PR intensive! India Inc. always understood the importance of PR but realized how indispensable it is after a few high level corporate mishaps. This has brought the focus on reputation management narrative back with a renewed vigor! The American elections have also been a catalyst in bringing effective PR to the forefront. 2016 taught us several lessons and I feel bullish about PR in 2017. Can say, “Achhe Din” for PR are here!! I am no authority to talk on future trends.
Best Reputation Management Strategy Development - Astrum
We work as a strategic partner to the C-Suite to help them build and sustain their company’s reputation. Our approach to developing an effective and informed reputation strategy blends science with the experience and creativity of our counsellors. They work closely with the company’s leadership to understand issues impacting the company, and co-create strategies that provide the CEO with an actionable agenda for stakeholder engagement, clear persuasive messaging, and earned, owned & paid media outreach priorities that would positively shape the company’s reputation. Our 3C Reputation Management framework is the foundation of a comprehensive solution to deploy a strategy designed to help you succeed. Reputation Benchmarking & Measurement We identify the unique drivers of your reputation, benchmark your current performance and establish a baseline to track progress and measure the impact of the reputation campaign through our Reputation Health Index™ and Net Advocacy Score™.
